Showing posts with label Reverso. Show all posts
Showing posts with label Reverso. Show all posts

Saturday, February 7, 2026

JLC Reversal?

Not the hottest or freshest of news, but still interesting. If the reports from Miss Tweed and Mr. Zuccali are to be believed, Jérôme Lambert has possibly taken a page from his former sparring partner (Georges Kern) and might be working to pull together a management buyout to make Jaeger-LeCoultre independent and remove a second watch brand from the Richemont stable.

There are many different theories floating around watch town as to whys and wherefores motivating the heroes and zeros. But it does (to me) represent a few possible misconceptions as to the true value and long-term stability of JLC - no offense to the players in this little drama ; )

I was reminded recently (while listening to a watch podcast) that a lot of the folks opining on the machinations of Watch Town these days are, to a large extent, New Jacks. That doesn't make their opinion any less valid, but these are folks who did not go through the downturn of 08/09, nor experience the riches to rags saga of Basel World snatching defeat from the jaws of victory. What these pundits aren't really taking into account is that not so very long ago, the Richemont watch division juggernaut was just a gleam in the milkman's eye. Now granted, that milkman was one Günter Blümlein, but the one key reason why JLC became what it did was hard nosed cost cutting and consolidation prior to Richemont's acquisition. And, ironically, a lot of that lesson was lost in the succeeding decades. And a lot of that hit home with me when I recently visited the new JLC boutique in what locals are calling "Switzerland in Boston" on Newbury Street. Shit-tons of SKUs. And if I am brutally honest? There are only so many hard-core collectors who either live or visit Massachusetts's largest city. But this is more than just a question about local retail strategies. It becomes a much bigger question as to brand identity. I am a JLC owner. A fringe one, to be fair - an Atmos clock currently in off-site storage that is correct twice a day. When we consider how much money it takes to create, manufacture, and most importantly - to innovate? Without Uncle Rupert making it rain, JLC will not be such an easy lift.

Arguments can (and will) be made that this is a swashbuckling move that will once and for all firmly cement JLC's position amongst the all-time greats. I mean, c'mon! Just look at what Kerns did with Breitling! 

Well, yes and no.
Part of the feel-good love story of Breitling's triumphant reemergence is the part that most don't acknowledge - the not insignificant "re-ups" provided by private equity.  

And what about AP? Look at what Mr. B did? Again, that's a case of two things being true at the same time. He did bring the brand to new amazing heights, but that roll had already started, and was chiefly fueled by his on-again, off-again understanding that despite AP's at times deep catalogs, the real demand of any significance was the Royal Oak. Is there that much appetite for the Reverso out there? And while I'm sure that Mr. Lambert is a perfectly nice fellow, he doesn't exactly have the charisma of Mr. B, or even Mr. Kerns. Now in terms of personal dynamism, the same could be said of Mr. Dufour, but then again? He's in charge of Rolex. And JLC can paint as many pretty picutures as they like, but they are not Rolex.

So as is so often the case in Watch Town, we will wait, and will will see.

Wednesday, April 7, 2021

Green With Envy

With the Reverso Tribute Monoface Small Seconds -

Courtesy of Jaeger-LeCoultre
Here are the pertinents from the folks at Jaeger-LeCoultre 

CASE
Stainless Steel 
Dimensions (L x W) : 45.6 X 27.4mm 
Thickness : 8.5mm

WATER-RESISTANCE
3 bar

DIAL
Green, Sunray-brushed, Appliqued hour-markers

HANDS
Bâton

MOVEMENT
JAEGER-LECOULTRE CALIBRE 822/2
Hours, minutes and seconds
Manual-winding
Components : 108
Vibrations per hour : 21600,
Jewels : 19
Barrel : 1
Height : 2.94 mm

STRAP
Leather

Tuesday, January 28, 2020

If Price Were No Object

I am, by and large, not a huge fan of many of Jaeger-LeCoultre's watches. There, I've said it.  

Now some things about JLC as a brand I like very much.  Not least of which is their understanding that being the CEO does not require you to possess the Y chromosome ; )

And they do make one watch that has held my attention for quite some time, the Reverso.  But not just any Reverso.  In the not-so-distant past JLC began producing the Reverso Tribute Small Seconds.  The Reverso, with a twist.  A colorful dial that truly stands out.
Courtesy of Jaeger-LeCoultre
In a world of black dialed divers and silver/white dress watches, this one stands out.

Now when we talk about pricing, let's be honest, it is not for everyone with a sticker price of $7,650 before the sales tax.  But some things are worth it.  And for me, if price was not an object?  This would be on my wrist!

Here are the pertinents -

Case
Stainless Steel, Water-resistance - 3 bar, Dimensions (L x W) - 45.6 X 27.4mm

Movement 
Jaeger-LeCoultre Calibre 
822/2

Manual-winding

Hours, Minutes, Seconds

Dial
Burgundy red, sunray-brushed, appliqued hour-markers

Strap
Leather


Tuesday, May 15, 2018

Reverso

A classic is a classic for a reason ; )

Courtesy of Jaeger-LeCoultre
Trends come and go, but the Reverso is perhaps that one watch that continues to capture my imagination.  This is the Classic Large, Small Seconds from Jaeger-LeCoultre.

Here are the pertinents:

Jaeger-LeCoultre Calibre : 822/2
Case : Stainless Steel, Water-resistance : 3 bar, Dimensions (L x W) : 45.6 X 27.4mm, Thickness : 8.5mm
Functions : Hour - Minute, , Seconds
Recto Hands Bâton
Movement : Manual-winding, Components : 108, Vibrations per hour : 21600, Jewels : 19, Barrel : 1, Height : 2.94 mm
Dial : Silvered, Guilloché, vertically brushed, Arabic numerals
Strap/bracelet Leather



Sunday, April 29, 2018

Breaking the Sapphire Crystal Ceiling - Richemont

Credit must go where credit is due.  If the reports from the South China Morning Post are correct, and now that the researchers here at Tempus Fugit HQ have checked with our "man in Bienne" it would seem that Richemont, on behalf of Jaeger-LeCoultre have done two things that many of us didn't think would ever happen.  They would finally make a decision about a CEO, and more importantly, they made a refreshing decision to appoint a woman to that role.  Word has bubbled out that Catherine Alix-Renier has been tapped to take the wheel at JLC.

Now, in the interest of fair and honest reporting, I have had a very, very hard time liking Jaeger-LeCoultre as a brand for some time.  There, it's out in the open, I've said it.  I have had such an abiding distaste and dislike for their way of doing things that I declined my first-ever invitation to the SIHH, and the "warm & fuzzy ambassadors" at Richemont took note, and no further invitations have been forthcoming...
Well, fair enough ; )

But as that other great commentator on watches, Barry Hearn, has noted:  "Life moves forward, doesn't it?"

So it was with no small amount of amazement, wonder and enthusiasm that I read the news that the brain trust at Richemont HQ had taken the very unusual step to break one of their cardinal rules and not appoint one of their pre-ordained "golden boys" to a senior position that they had been painstakingly groomed for, but rather looked inside the organization for someone who has not only the educational bona fides (insert a quick shout out to Boston College Eagles everywhere) having completed her MBA in my fair city, but the experience.  Someone who rather than loitering around the Richemont HQ, went out and worked in the field.  One of the biggest complaints that I hear from Brand Managers, Brand VPs, distributors and retailers is that the folks at the top have no idea what it's like at their level or in their region.  Well, good news boys and girls, things are about to change.

Ms. Alix-Renier had logged time in North America, Hong Kong and until now been responsible for the Asia Pacific region of Van Cleef & Arpels.  Think about that for a hot minute - the two most important market places that each represent the most daunting and frustrating challenges to brands.  So I suspect at meetings and planning sessions you will no longer hear:  
"Well in Europe..."  as a reason to not consider that different global markets require different approaches.

So I would like to commend the shot callers at Richemont for joining the 21st century, and on behalf of the Executive Publisher and myself wish Catherine Alix-Renier God's speed and all the best of success.

I am now off to a breakfast meeting with the Executive Publisher to discuss a possible pay increase so I can buy a Reverso.  I find that I actually want one again ; )

Saturday, January 23, 2016

SIHH - the Antidote

With all of the excitement finally receding into the background with the closing of SIHH for another year, I though it might be interesting to have a look at something from a Richemont group company that is not a "show-pony".


This is my very own Jaeger Le-Coultre Atmos clock.  It has, in the past, informally served as the official timekeeper for Tempus Fugit.  And it does come with a bit of an interesting story. It had been left at a local watch makers for repairs back in the 90s. The person who left it never came back for it.  I visited the shop pretty much once a week to ask if it was finally for sale.  Every week I got the same answer from the store owner - "Let me think about it and I'll tell you next week".  This went on for a little over 11 months.  I finally convinced the owner of the shop to sell it to me and it has now been with us for several years. As with any vintage clock or watch, it has required a few trips for service to finally get "just right". I think that we are finally there.

Now while I would love to own a red Reverso or an Overseas from Vacheron Constantin one day, I truly am not bothered about all of the "of the moment" concoctions hurled about as "SIHH specialties".  A note to the marketing folks at Richemont - you have some singular classics - don't forget about them ; )


 

Wednesday, May 21, 2014

Reverso

So, make no mistake - I have a love hate relationship with JLC.  The watches are beautiful.  Some of the people I've interacted with - let's just say that professional beauty and physical beauty are often different things.
Courtesy of Jaeger- LeCoulture
But they make a beautiful watch.  So embrace the physical - embrace the Reverso!

Wednesday, April 30, 2014

Don't Get Emotionally Attached...

I think if there was a "training book" for writing about and reviewing watches, this would be the very first lesson that would be imparted.  When I worked at Tourneau, one of the big-wig training guys was out to train our rag-tag San Francisco bunch.  And he told me flat out - "I worry about you".

He could see the glint in my eye, like Chet Baker before me, I fell in love too easily…

Courtesy of Bell & Ross
But I don't think you could really blame me.  I reviewed this watch some months back, but it is still haunting me.  This wonderful Bell & Ross chronograph.

Sunday, June 23, 2013

A Misplaced Treasure from Cartier

Every now and again there is an iconic watch that just somehow slips through the cracks


Sunday, March 24, 2013

The Green Atmos - an Update

So regular readers might remember a post over a year ago about my laying hands to a Jaeger -  LeCoultre Atmos clock.  It had been pretty badly neglected by its previous owner.  And the first stab at restoration was little better than a stab - quite literally.  Finally, after a second service with the oversights of the first restoration effort revealed - it became quite clear that this is a clock with a lot to give.  So the clock is back, and we are now in the "regulation" phase making minor adjustments - and with luck in a week or so she should be completely settled down and running without flaw. 

Thursday, February 21, 2013

If I Could Have Any Watch...

One of the nice things about writing this little blog, is that you get to write every day about something you enjoy.

So although I am in the midst of counting down my favorites of 2012, I also got to thinking about the "if I could have anything..." question.  This will not be a countdown, it is a one-off.

And if I could have any watch... it would be this one -
Courtesy of Jaeger LeCoultre
No bells, no whistles - and frankly it appeals to my liberal (and perhaps misguided) coming up in Oberlin Ohio.  As a Northern Youth - I am entitled to a few flights of fancy - and this is mine.

Wednesday, September 12, 2012

Jaeger-LeCoultre celebrates in style with W Magazine for Generation W

This just in form Jaeger-LeCoultre -

Jaeger-LeCoultre partnered with W Magazine’s Editor in Chief Stefano Tonchi to celebrate Generation W, the magazine’s inaugural issue featuring the new global generation of style setters.  Actress, Cannes Film Festival juror and friend of Jaeger-LeCoultre Diane Kruger topped W’s ‘best dressed’ list, and also featured was artist Teresita Fernández, appointed by President Obama to the U.S. Commission of Fine Arts.
Courtesy of Jaeger Le-Coultre

During the event, host and Editor in Chief of W Magazine Stefano Tonchi choose to wear an iconic Grande ReversoCalendar in steel, while Teresita Fernández’s delicate wrist was enhanced by the new and feminine side of Jaeger-LeCoultre, a Rendez-Vous Night and Day in rose gold.  The watchmaking maison showcased rarely-seen patrimony pieces and historic red-carpet women’s watches especially flown in from its Vallée de Joux Manufacture for the occasion.

Guests of note enjoying the event, held in an exclusive turn-of-the-century midtown Manhattan townhouse, included: Yigal Azrouel, André Balazs, Giovanna Battaglia, Derek Blasberg, Anna Dello Russo, Erin Fetherston, Gina Gershon, Genevieve Jones, Stacey Keibler, Doutzen Kroes, Suzy Menkes, Rebecca Minkoff, Elisabeth Moss, Mandy Moore, Erin O’Connor, Thakoon Panichgul, Carine Roitfeld, Olivier Theyskens, Jason Wu, and Rachel Zoe.

Friday, August 31, 2012

Jaeger-LeCoultre: A Rose for Emergency

It is always nice to see a luxury brand involved in real, honest and valuable charitable work for the good of others - Well Done Jaeger-LeCoultre!

Here is the info:


On the occasion of the 69th Venice Film Festival, Jaeger-LeCoultre is pursuing its partnership with Emergency, a humanitarian organisation established in 1994 to help the victims of civil wars and poverty, by supporting maternity hospital opened by Emergency at Anabah in Afghanistan, a country where the health of mothers and their children is an urgent daily concern.
Courtesy of Jaeger-LeCoultre
Every month over 300 children are born in the maternity hospital of Anabah.
At an average rate of 10 childbirths per day, over 100 babies are expected during the Venice Film Festival, and Jaeger-LeCoultre will finance the centre for the entire duration of the festival.  Cinema stars will join Jaeger-LeCoultre in its commitment.

The "A Rose for Emergency" project by Jaeger-LeCoultre was indeed inspired by these precious blooms. In Afghanistan, a rose is a much appreciated and meaningful flower: it is a symbol of love, of purity, of delicacy and of life, a flower that blossoms in a country devastated by war and poverty. Like the other Afghan Emergency centres that are also surrounded by superb gardens, the maternity centre is set amid a beautiful rose garden.

In support of this important project, celebrities joining the humanitarian action will walk the red carpet in Venice holding a rose and wearing the watch that symbolises this operation. The watches will then be sold by Christie’s auction house and proceeds will entirely be donated to Emergency in order to help fund the centre.

Emergency Maternity Centre in Anabah
Established in 2003, the facility offers gynaecological, obstetric and neonatal services in the Northern areas of Afghanistan, a region with a population of over 250,000. The maternity
centre located near the Emergency surgical centre is the region’s only specialised facility offering its services free of charge. The centre has implemented a prenatal care programme to monitor pregnancies and to provide timely treatment for any pathologies that arise. International and national midwives carry out periodical monitoring missions of pregnancies at the First Aid Posts and Health Centres spread over the region. The Afghan team of personnel employed at the Maternity Centre is composed exclusively of women. Emergency directly handles their recruitment and professional training.
Maternity centre statistics (
updated on 31/03/2012): out-patients: 86,909 – in-patients: 22,399 – surgical interventions: 4,841 – children born: 15,018
Emergency ONG ONLUS
Emergency is a humanitarian association established in 1994 to help the victims of civil wars and poverty.
Since 1994, Emergency has intervened in 16 countries, through building hospitals, surgical centres, rehabilitation centres, paediatric clinics, healthcare centres for primary medical assistance, maternity hospitals and cardiac surgery centres.
Since 1994 Emergency doctors have treated over 4.5 million people.
www.emergency.it

Wednesday, June 6, 2012

Jaeger-LeCoultre Reverso customized by Jonathan Meese


Jaeger-LeCoultre joined hands with German artist Jonathan Meese in creating a special customized design for the case-back of the Grande Reverso Ultra Thin Tribute to 1931.

Courtesy of Jaeger-LeCoultre
An exceptional time-piece of art issued in two copies only. Art- as well as watch-lovers now have the possibility to exclusively buy one model of this Jonathan Meese designed Reverso. The proceeds will be given to the German Apoplexia Foundation. Founded in 1993, it advocates a modern and efficient care for patients who suffer from apoplectic strokes. In Germany almost 270.000 persons per year suffer from a stroke. Of course, this affects above all elderly people, but also around 300 children suffer an apoplectic stroke every year. Around 64% of these patients remain handicapped and are in need of care. The German Apoplexia 

Tuesday, April 3, 2012

No invite to the JLC event in Beverly Hills - was it something I said?

Well, it was Prom night all over again, waiting by the phone, hoping it would ring...

But it seems that a good time was had by all, so for those of you, like myself who didn't get a "golden ticket", here's the news from the JLC event in Beverly Hills - yes, the same Beverly Hills where I've covered several events... a mere 90 minute drive away... so close... but apparently still so far...

oh well...


Jaeger-LeCoultre celebrates the launch of the new Mad Men season and the“Mad About Reverso” collaboration at the brand’s Beverly Hills boutique

“Mad Men” series creator Matthew Weiner joined Jaeger-LeCoultre to celebrate the 4-time Emmy award winning show's special collaboration: "Mad about Reverso".

The Saturday afternoon boutique gathering included an exclusive group of Jaeger-LeCoultre aficionados to meet with Weiner as Jaeger-LeCoultre North American President Philippe Bonay presented him with the No.1 piece of the 'Grande Reverso Ultra Thin Tribute to Mad Men'.


Tuesday, January 3, 2012

The Sterling, Cooper, Draper, Price Reverso

Here is the latest from JLC -

25 custom-created and numbered pieces of The Grande Reverso Ultra-Thin Tribute to “Mad Men”  will be available in February 2012.


Courtesy of Jaeger-LeCoultre

Saturday, December 17, 2011

Jaeger-LeCoultre's new boutique - in Milan

December 15th, via Montenapoleone 1 saw the opening of JLC's newest boutique in Milan.


Courtesy of Jaeger-LeCoultre
And as a self-professed Serie A fanatic, I would have LOVED to attend!  Several dignitaries from AC Milan's past and present were in attendance.  Had Paolo Maldini been there, I would have booked the Alitalia flight myself!



Thursday, December 15, 2011

The Reverso - seeing RED!

Courtesy of Jaeger-LeCoultre
Harkening back to another time, Jaeger-LeCoultre announced the reintroduction of one of the most iconic Reverso's of the past -

Courtesy of Jaeger Le-Coultre
This is Jaeger-LeCoultre's Grande Reverso 1931 Rouge, coming soon to a boutique near you!

Wednesday, July 13, 2011

A few minutes with Janek Deleskiewicz - Jaeger-LeCoultre's Artistic Director


Courtesy of Jaeger-LeCoultre
James Henderson - What was your first watch, was it a gift?
Is there a story behind it?

Janek Deleskiewicz -  My first watch was a gold mechanical (manual winding) watch that I still have. My dad gave it to me when I was 12 years old.  It is 24 K Gold, which is very soft.  I wore it for some time and the case is all scratched and needs some reparation now.  It is small, around 32 mm in diameter. At the time they made very small watches!

JH - When you were a boy, what did you want to be "when you grew up"?

JD - I had a lot of ideas, but I am not sure I thought much about the future.  I was happy spending my time on the beach and I enjoyed a lot of different activities like drawing, playing… activities that allowed me to express myself freely - I cannot say I had any duties to perform then.  And those activities – sports, music, dance – with no competition whatsoever, this lent a lot to my future life

JH -  Where did you go to school, what did you study?

JD - It is at school age that I chose my occupation.  I opted for mathematics and technical studies and I received a BA in technical studies, continuing further to the Institut Universitaire de Technologie. 
Then I started to work more with people that were interested in combining technology and the arts - lighting, painting, colors.  It was not at all the core of my studies, but I was part of a group of 4-5 people and we spent  80% of our time on projects of this kind out of sheer interest.  At the same time I continued my passion for music, being part of a band.  I thought then that all my interests were eclectic and its only later that I realized it was all in line.

JH - How did you get started in the watch industry?

JD - In the beginning, I worked for the car industry and in various agencies for different areas such as mass consumption, sports, art exhibitions for a few Paris Museums – Grand Palais, Centre Georges Pompidou.  I entered into the watch industry in 1980-81.  I worked in France and later, in 1988 I started working with Manufacture Jaeger-LeCoultre.  I met Mr. Henry John Belmont and Gunther Blumlein and I really felt that my values were the same as theirs in terms of the human approach and technical development.  Their proposal for a new adventure seemed very interesting to me.  I never thought I would eventually stay for such a long time, and today I am very grateful to them for the chance I got.  

JH - Coming from France, how has the adjustment to life in Switzerland been?

JD - I cannot say I saw many differences, there was no cultural shock as Switzerland is in the heart of Europe and close to France. The French, Mediterranean or Anglo-Saxon influence, we find it here in this country.  In cultural and stylistic aspects, this influence has a major role for the development process.


 JH - Sitting where you do now, you are in one of the most relevant and important watch companies in the world.  Whatis the next big thing for JLC?

JD - We have been challenging the market for a long time.  And now that we are in the leading position in some areas, it obliges us to switch to a new way of thinking and work to stay ahead, enrich our personality, and this is what we do here with our teams.

JH - Do you ever consider doing something else?

JD - Definitely.  I could do one day scenography for example.  Not necessarily for theatrical performances, more for an exhibition, perhaps in a museum.  I also could see doing  research in artistic expression.  Ethnological aspects interest me – how the African cultures or North American or Russian cultures expressed themselves.  And new phenomena – the young people.  A long time ago I had a project to set up a Museum for Surfing.  I have not launched it yet, but maybe I will do it one day.
And I continue playing saxophone, this is something I will never stop doing.

JH - What are some of the biggest challenges you have faced as a watch designer?

JD - The most difficult thing is to build the teams and make them work together on common projects and bring the project to a successful conclusion together.

JH - So Coltrane, Rollins or Parker - who in your mind was the best saxophone player (not including yourself, of course)?

JD - I love all saxophone players.  The one that broke all the codes of jazz is John Coltrane.  Even if Charley Parker played a big role…. John Coltrane is very emotional when he plays.  “My favourite things” is the piece that I prefer.  He plays soprano saxophone in this piece, an instrument which is not common either for him or for other saxophone players.

JH - And what about film?  And literature?  What are your favorites?

JD -  In cinema I was very much influenced by the 70s - Fellini, Pasolini brought something strong to the films they made, and were linked to religious and social influences coming from the West and other cultures internationally.  And I also like British cinema which is different and has always been apart. Recently I discovered Ken Loach. I like also Spielberg, and Woody Allen, Stanley Kubrick and many others too.


In literature: Ernst Hemingway and all the Americans who came to Paris in 1940-50s.  F. Scott Fitzgerald and others.  In French literature I prefer female writers – Francoise Sagan, Marguerite Duras, and writers working on the new French novel like Patrick Modiano for example.

JH - Realizing that it is difficult, but do you have a favorite "child" when it comes to what you have designed?

JD - It is certainly a Reverso, and certainly the Reverso Duetto devoted to women.  First and foremost, it’s a unique watch, the concept and name explains its essence.  It’s an emblematic creation that has 2 sides or faces – one glamourous with diamonds and the other more classical.

JH - Who else out there is making watches that interest you?

JD - I am interested in technical expression related to the evolution of society and our occupations – Dual Time, Alarm, Travel Time… watches with those functions interest me a lot.  All creations related to ergonomics, to make watches easy to wear.  The content of watches of course... a watch is like a perfume – for each person there is a different one, and it’s not something that we incorporate into the body, it’s something that we add to it.


JH - What is a typical "day in the life" of Janek Deleskiewicz?

JD - I work with my design team and each morning it’s a pleasure to see them again.  In many ways this moment can be compared with an orchestras rehearsal.  They all approach me with different problems for the projects they are working on – difficulties in placing hands, designing cases etc…  
Each of them works on a specific problem and they ask their questions all at once.  Like a chef that comes to his restaurant in the morning - I guess he will receive the same sorts of questions from his team. And then throughout the day we enter into dialogue with other teams involved in the creative process.  Designers are like sponges, they absorb different sorts of information from the inside and the outside world to gain inspiration that will be reflected in their work.

JH -  One of my favorite Lichtenstein pieces is "Blonde Waiting", how about you?

JD - I also like Lichtenstein a lot, and there are many other works of his that I like, such as WHAAM!  It reminds me of comic books that I used to read when I was 15.  Other artists – Van Gogh, Andy Warhol, even if they do not belong to the same period.

JH - What advice do you have for future artistic directors?

JD - It is to not to "close doors" - always have them open instead – be open to all technical and cultural aspects as much as possible. 

Thursday, April 7, 2011

Clive Owen & Jaeger-LeCoultre's Virtual Museum


Courtesy of Jaeger-LeCoultre
Since 1931, men and women wearing a Reverso have made their
watch a discreet accessory to their emotions. In 2011, for the
80th anniversary of the Reverso, Jaeger-LeCoultre opened
the “Virtual Museum” where all those who wish to can share
their inspiration with other lovers of the Reverso across the globe.

The Virtual Museum “Seen on the Wrist” page introduces
outstanding personalities who share their unique stories
related to the Reverso, their relationship with time and
the connection with the object that enables them to measure
and follow time.


www.jaeger-lecoultre.com