2022 - Electric Boogaloo

Inhorgenta Munich has been postponed until April.

Here's the scoop, straight from the source -

PRESS RELEASE

INHORGENTA MUNICH postponed to April

January 11, 2022

• New date: April 8 to 11, 2022
• Reliable alternative for the industry network

INHORGENTA MUNICH, which was scheduled for February 11 to 14, 2022, will be postponed. Europe's leading platform for jewelry, watches and gemstones will be held from April 8 to 11, 2022, at Messe München’s exhibition grounds.

“We had many discussions with our exhibitors before making this decision. And we want to ensure more clarity for them, as well as for visitors,” explains Klaus Dittrich, Chairman and CEO of Messe München. “Our customers and partners are still very interested in the trade show, the industry network wants to meet. With this new date, we provide a more reliable alternative for this.”

The decision was mainly driven by a number of travel restrictions. At the same time, Messe München has repeatedly demonstrated that—thanks to a sophisticated protection and hygiene concept—trade fairs can also be successfully held under pandemic conditions: particularly impressive was IAA MOBILITY, a major international event with 400,000 participants, in fall 2021 and most recent example is TrendSet, which was held in January. “Our main concern is to create the best conditions for our customers for successful networking, for inspiration and for business success—and with the new date we are doing just that,” explains Elena Jasper, Exhibition Director INHORGENTA.

Relationship Status - It's Complicated...

As normal continues to recede into the rearview mirror, now seems as good a time as any to examine the ever-changing nature of the Brand/Retailer relationship.

Remember the good old days?  Brands would reach out to retail partners, and either through a visit to BaselWorld, or repeated visits to the retail partner's store an agreement would be reached. At first it was COD, then 30/30/30, and then - when the retail partner really felt that the brands should "kiss the ring" it became memo (you give us the watches, and maybe we'll pay you if they sell).

And back when customers might not feel that they were taking some serious risks by visiting a retail store, the store had a lot more muscle to flex.

Oh, what a difference 5 months and a major pandemic can make!  

The relationship between brands and retailers has been symbiotic since the early part of this century. And who had the most juice in that relationship tended to vary a fair bit. Certain retailers who went Deep South at the drop of a hat were not only tolerated, but lauded by certain brand managers.  And these retailers were smart enough to know that while they could go all Earl Scheib on some less than sexy midlevel brands -

Shamelessly borrowed from the worldwide infoweb

They couldn't do that with their anchor brands such as Patek or Rolex.  But now, well, let's just say that the winds of change are starting to swirl.

Brands (those that can) have mobilized in an effort to sell directly to their retail partners customers. Retailers that used to blow off their brand reps and avoid paying their invoices are now, suddenly a bit more motivated.  

Or more accurately, they should be.

EPHJ Trade Show 2020 Cancelled

Yes sports fans, the other-other shoe has dropped and today the EPHJ announced that their event was cancelled owing to the continued ban on gatherings of more than 1,000 people.

Oh, and just in case you thought that they were going to stick it to the companies who had stuck with them and showed faith?  I encourage you to read this excerpt from their announcement:

Following the Swiss Federal Council’s decision to extend the ban on events with more than 1,000 people to 1 October, we have had to cancel the 2020 EPHJ trade show, which was scheduled to run from 15 to 18 September.

In light of the response from many exhibitors, the EPHJ Trade Show 2020 organisers pulled out all the stops to make the trade fair happen, having already rescheduled from June to September. Unfortunately, the Federal Council decision does not distinguish between different kinds of event and makes no allowance for the proposed health and safety measures.
“We have to honour the decision of the Swiss Federal Council,,” announced Alexandre Catton, Director of the EPHJ Trade Show. “Our thoughts go out to all those companies in the high-precision sector who rely on having this platform and were looking forward to presenting their findings and innovations at the Trade Show. We wanted to make a proactive contribution to the much-needed economic recovery. Unfortunately the virus had other ideas. We look forward to seeing everyone on 8 to 11 June at the 2021 Trade Show.”
We had already contacted exhibitors to explain that anyone registered for the 2020 trade fair will have the option of claiming a refund of the 2020 registration fee or carrying their registration over to the 2021 show.

Now I am assuming that this means a full refund and not a BaselWorld style: "let me sell you this nickel for a dime!"

And as for the big swinging dicks anxious to share their "savoir faire" (and God knows what cooties) in Geneva in a little less than two weeks' time -

Well, hey, health and safety are for little candy-assed brands, and punk-assed wanna' be influencers!

Make your choices my fellow members of the 4th and 5th Estate, I'm sitting this one out ; )

When the Music Stops - Reality Pays a Visit to Lucerne

Word reached the North Shore offices of Tempus Fugit this AM via Watch Pro and confirmed by some other outlets such as SWI (swissinfo.ch), that mighty Bucherer has told up to 370 loyalists to sling their hooks and take it on the heel and toe.

In the age of COVID-19, this is to be expected. For Bucherer (and let's be honest, nearly every other tourist focused retail store in Lucerne), it is going to be some time before the very, very large groups of Chinese tourists are roaming the city streets, credit cards in hand.



But closer to home, the purchase of Tourneau is probably starting to engender more than just a wee bit of buyer's remorse.  Tourneau, to their credit, have made a half-hearted attempt at online sales.  
But truth be told, a quick browse of the Tourneau website, it is just that, half-hearted. For better or worse, it is no longer a question of whether or not the future of watch retail is online.  The PRESENT of watch retail is online.  In the words of that other great commentator on the watch industry - Billy Beane as played by Brad Pitt in Moneyball -
"Adapt or die."

The Tiger Who Came to Tea, or What Judith Kerr Could Teach Watch Town

Now in fairness, I had never heard of Judith Kerr or her famous children's book The Tiger Who Came to Tea - 

Courtesy of Judith Kerr/The Tiger Who Came to Tea

For those of you (like myself) who are unfamiliar with the story, here is a You Tube video to get you up to speed -

Long story short, a very friendly, talking tiger knocks on the door at tea time, asks if he can join the little girl (Sophie) and her mom for tea, and proceeds to eat everything in the house that isn't nailed down.  Because, you know, he's a tiger. Very polite, but also very hungry. He finishes eating and drinking everything in the house, and then leaves. Mom is a wee bit concerned because dad is coming home soon and there's nothing to eat.  Not to worry, dad takes everyone out to a cafe for dinner, and the next day mom and Sophie go shopping and re-stock the kitchen.  And just in case?  They buy an extra large can of tiger food just in case the tiger returns for tea, which he never does.

I was actually introduced to this story through Monocle Magazine.  And if you have not already, and you can afford it, get a subscription.  In the most recent issue - no 134, June 2020, Alain de Botton the founder of The School of Life - 
https://www.theschooloflife.com/london/, penned "Taming The Beast".  In it, he speaks to the fears and anxiety that plague us all from the cradle to the grave, using the classic children's tale to illustrate that in many cases, if we can understand our fears, we can better manage them.  A great article and I highly recommend it.

Now me (being me) read the same story about Sophie and the tea-time tiger, and had a slightly different take-away. Because I actually saw things this way -

It would be easy to view the tiger as "catastrophe", and therefore we could equate it with the Hong Kong protests, COVID-19, or civil unrest in the US.  In other words, randomness that when unleashed damages otherwise well functioning organizations. Well, in some instances yes, but in many?  Not so much.  

In my estimation, the tiger represents shitty management.  The tiger epitomizes all of the poor decision making that gets made, which then has a knock-on effect. Sophie and her mom represent the failure of organizations to recognize it and reign it in, or cut it out. On the one hand you can say that at least the tiger didn't eat them, but that was never really the threat.  It was really more a case of upsetting someone (or in this case, a tiger) and asking them to leave.  You know, like saying no to a costly America's Cup promotion, choosing not to make more watches than you can sell, opt not to engage directly with the grey market... well, you get the idea. 

It has been said that adversity will often separate the champs from the chumps, it will reveal true talent and ability, and lay bare deficiencies.  But Watch Town, let's be honest with each other for once, we've been heading towards this reality for the last 2 - 3 years. The Hong Kong protests, COVID-19 and civil unrest in the US only served to accelerate the process.

So rather than going out to buy more tiger food, maybe it might be a moment to look to the brands that have continued to move forward these past few years. Almost all of them have a strong digital presence, communicate with their customers and customers-to-be regularly, and have found ways to adapt in the time of pandemic.  They have direct sales channels, and they are nimble enough to adapt quickly.  

And the other thing that most of these lottery winners know? Things are not ever going to go back exactly to the way they were.  They do not rhapsodize about how things used to be and what they think they will be in the future when things return to "normal".  Normal is in the rear view mirror.  They understand that the future is now. They don't have time for hyperbole. 

So I'll leave it with a quote from that other great commentator on watches, Nino Brown as portrayed by Wesley Snipes in the movie New Jack City -

“Money talks and bullshit runs a marathon.”

Arnault, The Even Younger Will Lead TAG Heuer

So... where to begin?

Courtesy of TAG Heuer

When dad owns the company, it is safe to say that he can make whatever staffing decisions he wants to.  But to be very honest, this is quite a bit different than lending junior the car keys. 

But let's get back to Mr. Arnault The Even Younger.  This is how his experience, education, etc. are described in the press release -

A former student of France’s École Polytechnique (X2014), Frédéric Arnault started his professional career at Facebook before moving on to consulting firm McKinsey. At the start of 2017 he joined TAG Heuer to manage its smartwatch activities. Since being appointed Chief Strategy and Digital Officer in October 2018, he has led an ambitious transformation and digitalisation campaign within the Maison in close collaboration with Stéphane Bianchi, CEO of the Watchmaking Division and TAG Heuer.

Now fairness, it's not as if I think I would be qualified to run this thing myself. But to be completely honest?  Based on his (let's be real here) scant experience, I don't get the sense that there was much of a talent search conducted to identify the best person for this particular job.

While Mr. Arnault has been able to focus on the fun stuff - digital communications, connected watches, party planning. The really hard piece of this job is going to be about making sound, informed decisions.  

And speaking of sound, informed decisions -

Courtesy of TAG Heuer

This is the same boy genius who decided that in the second week of March as the warnings about COVID-19 were getting louder and louder and people were advised to social distance and stay home whenever possible?  He decided it was a good idea to have a party instead -

Courtesy of Tag Heuer

And it remains to be seen how many party goers  might have gone home with something more than just the "swag bag".

I don't get the impression that this was perhaps the most well-thought out decision.

He is young, 25 years old by some accounts, so hopefully he will learn, and hopefully make better decisions now that he is in the driver's seat. 

As always, we wish Mr. Arnault good luck and God's Speed.

April Showers Bring...

Shamelessly Borrowed from the Worldwide Info-Web

The April results (as such) are in -

Courtesy of the FH

Globally?  It was better than an 80% drop.  But what I find curious is the response from some of my better heeled colleagues in the 4th and 5th Estate now gasping, flabbergasted that now, suddenly, the shit is real!  I guess when you aren't jetting off here, there and everywhere and enjoying luxury junkets, you have a few moments to actually focus on something that isn't shiny.  

Now what my erstwhile BaselWorld "chums" are failing to take into account is that, in fact, the trend was already, well, trending downward before COVID-19.  Nothing like negative 80%, but not exactly rosy either.

Now let's unpack this a little bit further.  Once again for the folks in the cheap seats -
EXPORTS DO NOT EQUAL SALES. And believe it or don't, for once that is actually GOOD NEWS for the Swiss brands. That means that there will be (hopefully) less product bobbing around in the Grey Market with the rest of the flotsam.

Will some retailers be "done" for good?  Well, those who had not already embraced an e-commerce strategy might not be able to come back, at least not in the same manner that they had been.

Some smaller brands will possibly not be able to recover, and in fairness?  They might have been heading that way already.  The process just got sped up.

And for those of us in the press? Well, those of us not dependent upon the largesse of the brands will continue to roll so long as we remain interested. But here is the interesting part - advertising budgets had already been slashed pre COVID-19, and brands will likely hold onto as much cash (or credit) as they can for the rest of the year.  

One other curious thing I've been reading from some of the other outlets -
China is (already) showing signs of coming back! (i.e. people are out shopping). Which is swell, but not really a true metric of anything without 90 days of data. But more to the point?  Didn't we learn anything from the last 5 and half months about depending too much on any one market?  

Tempus Fugit

Well Done URWERK!

The hammer has fallen!

Courtesy of Urwerk

URWERK auctioned off their UR-100 "Fight C-19" recently, and the result was a very, very good one!  And since it was a very positive initiative on their part, we are going to let them tell about it in their own words -

URWERK is extremely pleased to announce that the weekend auction of the UR-100 "Fight C-19" attracted a top bid of 96,500.00 Swiss francs (excluding tax). The generous purchaser of "Fight C-19", an Iranian national based in Liverpool, England, has selected the Liverpool School of Tropical Medicine (LSTM) association as the beneficiary of the funds raised.

The winning bidder explained, "As the first institution in the world dedicated to research and teaching in tropical medicine, LSTM plays a key role in fight against COVID-19. It is also a symbol of the city's past where Liverpool was a prominent port city which carried on an extensive trade with overseas regions." URWERK will also buy and donate PPE (Personal Protective Equipment) to the most vulnerable people living in Switzerland via a donation to the Swiss Red Cross.

We offer a big thank you to everybody who helped in making this magnificent result possible!

For those of you interested in learning more about the Liverpool School of Tropical Medicine, and if you'd like to make your own contribution -

https://www.lstmed.ac.uk/fundraising/covid-19-response-and-resilience-fund

Doing Good - Mauron Musy

And a tip of the Tempus Fugit hat to the folks at Mauron Musy -

Courtesy of Mauron Musy

Mauron Musy supports the Swiss Red Cross

The current situation shows the extent to which solidarity and unity are essential values for society, which is why Mauron Musy has decided to support the Swiss Red Cross in strengthening these capacities and helping the people concerned. From March 25th to May 31st, Mauron Musy will donate 10% of its sales to the humanitarian organisation in order to support the actions undertaken. 10% donated to the Swiss Red Cross #Solidarity #Humanity

UR-100 Gold

This press release limped into my in-box here on the North Shore at 4:10 in the AM - a little over 3 hours ago.  STRICTLY UNDER EMBARGO until 2:00 PM (14:00) Geneva time.

Courtesy of Urwerk

Now, my suspicion is that this same press release, along with some cordial pleasantries has probably been with the big swinging dicks for at least one, if not a few days.  So I am not exactly scrambling to rush to put this together.

Courtesy of Urwerk

So if you want platitudes and "oohs and ahhh"?  Check out the big dogs.  Since it is clear the idea is that they are the big "news breakers", I defer to their position.

From my perspective, here are just the facts (because between the hours of 4:00 - 8:00 AM, I honestly have better things to do than come up with bon mots about Urwerk).

Technical specifications 

UR-100 Gold edition – 

Limited edition of 25 pieces 

Indications: Satellite hours; minutes; distance traveled on the Earth's equator in 20 minutes; distance traveled by Earth on its orbit around the sun in 20 minutes

Caliber: UR 12.01 with automatic winding system regulated by URWERK’s proprietary Windfänger system with helical and planetary gearing

Jewels: 39

Frequency: 4 Hz / 28,800 vph

Power reserve: 48 hours

Materials: Aluminum satellite hours on titanium Geneva crosses

Aluminum carousel

Triple bridges in ARCAP

Finishes: Circular grain, sandblasting, micro-blasting, strapping

Chamfered screw heads

Hour and minute index painted with Super-LumiNova

Case: Satin-finished 18k 2N yellow gold

Dimensions: Width 41 mm; length: 49.7 mm; thickness: 14 mm

Strap: leather

Glass: transparent sapphire crystal

Water resistance: 30 meters (3 ATM/3 Bar)

Now despite the two-tier strategy for press communication, there is at least one positive element, and if I am honest?  This is where my true frustration lies.  I like charitable actions, I like to write about them, and I would have enjoyed having the time and luxury to actually do some Q & A with Urwerk on this topic -

THE FIRST GOLD UR-100 “FIGHT C-19” TO BE AUCTIONED: FIGHTING COVID-19 WITH HOROLOGY
“The URWERK team doesn’t have doctors, nurses, cleaners, or even delivery personal. We are simply artisans realizing our dreams making watches. So to participate in the fight against Covid-19, URWERK will auction “Fight C-19”, the first UR-100 in gold, on the URWERK website, and distribute all money raised to organizations fighting against the COVID-19 pandemic.”
The auction will begin at 4 pm GVA time on Friday the 8th of May, 2020, and run over two days.
URWERK will select which organizations fighting against Covid-19 in partnership with the successful bidder of the No. 1 gold UR-100 “Fight C-19”. For more information and/or to partici- pate in the auction, please visit link :
https://bit.ly/2xn9uAf

So - congratulations to Urwerk for a positive social action.  Maybe cut everyone else the same amount of time to help promote it next time?  The results might surprise you.

The Dunning-Kruger Effect

Like any crisis, COVID-19 has laid bare a lot of realities that were probably always there, but that could continue on until external events made it impossible for them to remain unacknowledged.

For those of you unfamiliar, the Dunning-Kruger effect, its name is derived from a study conducted by David Dunning and Justin Kruger back just before the turn of the century (1999). The study exposed a very interesting paradox - in several instances average performing people tended to place themselves in the upper echelons in terms of performance. Curious to relate? In many instances, high performing people tended to down-play their abilities, ranking themselves lower on the scale than their abilities justified.

For those of you who are more visual (and enjoy video over text) here is a fun look at the Dunning-Kruger effect courtesy of Trace Dominguez and After Skool -

Cognitive Bias exists everywhere, and we all struggle with it on many levels.  The recent devolution of BaselWorld into a full-blown 3-ring circus is a great example.  And I want to jump right out of the gate and make clear that BaselWorld is only one of the Ringleaders of this train wreck.  

In Tent Number 1:

Remember the bold words of one mayor of Watch Town who insisted that his brand was special, and didn't actually need a show?  And then like a carpet bagger tried to ease south to Geneva to announce (what in hindsight) was a pretty ham-fisted attempt to grab some press ink with some other like minded mayors for a "mini-show" of carefully curated brands?  (editor's note: along with the use of "my friend" and "timepiece" could we agree to ban the term "curated"?  It's complete and utter bullshit.)  

In Tent Number 2:

If Animal Farm were ever to be re-told with denizens of Watch Town as the protagonists, the advent of the FHH show would be familiar.

George Orwell Animal Farm

Here's the thing, you don't tug on Superman's cape.  It was pretty foolhardy of the BaselWorld organizers to assume that they could try to give Rolex and Patek an "Atomic Wedgie" -

Courtesy of the Simpsons

Now I cannot claim to know or understand every thought process or motivation that runs through the storied hallways of Big Green in Geneva.  I respect my place in the hierarchy ; )

But what I can say is this - while Rolex, Tudor, Patek and Chanel had every right to pick up their tents and move them south, let's not misconstrue that as a blow for the Proletariat of Watch Town.  The "letter of secession" makes it pretty clear that these four brands made their decision based on what would work for them.  Several other not-so-fancy brands may not be invited to join the party.

And ladies and gentlemen, train your eyes to the center ring here in the Big Top!:
BaselWorld was clearly living in a different reality than a lot of the larger brands that were willing to continue to pay the price to be there.  And truthfully?  These are some of the real victims in this three-ring shit-show.  If you are a Richemont brand?  You are safe, Watches and Wonders has you covered.  If you are viewed "luxurious and exclusive enough"?  Not a problem, FHH will certainly deem you worthy and you can join them.  But what about some of those other big, notable, and dare I say it - POPULAR brands that actually sell a LOT of watches?  Where do they get to go?  

You get the idea.

Now I still like my personal crack-pot theory that Hayek the Younger has been sitting back in his stronghold in the Biel/Bienne hinterlands, biding his time and waiting to come back to BaselWorld. But then again, I have frequently been guilty of the Dunning-Kruger Effect ; )

“Desperation: it's the world's worst cologne.”

Those bon mots were delivered by Debbie Hunt (at least as her thought) as played by Sheila Kelley in seminal 1992 film Singles.

Movie Poster (Warner Bros. 2009)

The export numbers suck, but honestly?  The real numbers have been iffy at best for quite some time now.  As a quick reminder to those of you playing at home - exports do not equal watches sold.

Courtesy of the FH

With COVID-19 and the inevitable shutdown of most factories, in some ways it stands to reason that production and shipping will, inevitably, suffer.

Now curious to relate?  The US, China and Japan are all up.  As the US is home to several not insubstantial grey market outlets, it only makes sense that the US would be up 20.9%.  Please do not kid yourselves, that is not because of some genius plan on the part of brands to sell direct or on the less-than rapid move on the part of retailers to truly leverage their potential.  Everybody is watching and waiting.  Having said that, the land of the free and the home of the grey market is one of the only places that can realistically absorb so much of the brands' stock and push it out the back door to the grey market for a (relatively) quick turn.

And this makes sense given some other very uncomfortable new realities.  A lot of people are out of work here in the US,  and it does not seem likely most people are going to pay "Full Pop" for something that is not 100% necessary at this point.

Another interesting tidbit is that people are still buying watches, simply doing it online.  And as the majority of "normal" retailers did not move as quickly as they could have, a lot of those sales are either "legit" pre-owned and "faux" pre-owned (i.e. new watches sold by brands directly to the grey market but labeled as "pre-owned").

But as we've all got a bit more time on our hands than normal to spin various conspiracy theories.  Stay tuned, because I've got a doozy to air out in our next chat.

Ghosts of BaselWorld Past - 2013 and GoS Watches

I have known Patrik Sjögren for a wee little while now, and have taken a lot of personal pleasure in seeing the growth of GoS.

2013 was when I first clapped eyes on GoS.  This was back when BaselWorld still had The Palace, which hosted a BUNCH of small and independent brands, and was the precursor for what would evolve into Les Ateliers.  

A lot has happened for GoS and for Tempus Fugit in those seven years, but GoS is still ticking away, and although I won't get to see my friend this year, he and his partner Johan Gustafsson did have something special, so for those of you who missed earlier, here it is again -

Courtesy of GoS Watches

Patrik Sjögren is perhaps one of the nicest people I've met in the watch business. And in many ways I've followed along with him as GoS has progressed, and grown. And honestly? Anyone who comes to my house and has my cat instantly fall in love with him? He must be a pretty great guy!

Courtesy of GoS Watches

This is the Skadi - the Norse goddess of Winter.  And it is truly something special.  Like much of the GoS collection, this piece is inspired by and named for a figure from Norse mythology.  And as I've known Patrik for quite some time, I'm going to let him tell the story in his own words -

The new model from GoS combines black damascus steel with red gold and glacier-blue luminous Mother of Pearl to illustrate the landscape ruled by Skadi - the Winter Goddess in Norse Mythology. Skadi is pronounced Skah-dee and she personifies strength, courage, and endurance. Her most mentioned attributes are her bow and skis as she is very skilled at using them both to hunt and to engage in battle.

And in addition to the phenomenal work of Patrik's partner Johan Gustafsson who is responsible for the Damascus steel work that has helped to make GoS so well known, two other artisans have joined this effort.  Anders Hedlund is a master knife maker who previously worked on the Sarek Trollius, and he is responsible for the engraving on both the lugs and the movement of the Skadi. And per GoS -

GoS introduce another master craftsman to the GoS collective as master goldsmith Peter deWit cast the gold parts for the case and also fit the premium quality blue sapphires in all indexes and the damascus steel crown.

The dial is a true point of interest.  To look at it you would not think that it was what it is - white mother of pearl.  But appearances can be deceiving - the blue hue is achieved through the use of Super-Luminova.

Here are the pertinents -

Specification - GoS Skadi – Limited to 5pcs

• ●  Case: 44.5mmx10mm (5ATM)
• ●  Lug width: 22mm
• ●  Glass: Flat sapphire glass with double sided AR coating, extra hard on outside
• ●  Movement: Soprod Chronometre grade 6498 with screwed balance. Bridges made from one solid piece of damascus steel handforged by Johan Gustafsson.
• ●  Dial: Three-layered dial with premium white mother-of-pearl on top and a thick layer of Swiss Super-LumiNova below for the best available afterglow and colored luminescence. The luminescent material is enclosed by a thin rhodinated brass plate with hand-soldered dial feet. The dials have a EU design protection and are manufactured and assembled by hand in the GoS workshop.
• ●  bezel: Black damascus steel made from stainless damascus steel.
• ●  Index ring/rehaut: Two layers combining previous GoS design with inspiration from viking bracelets. The upper ring and the 
  GoS logo are gold plated.
• ●  Hands: GoS spear shape in Johan 
  Gustafsson ́s handforged damascus steel. 
  The hands have a high contrast finishing 
  on the upper surface and handpolished bevels.
• ●  Crown: GoS design in handsculpted stainless damascus steel with a large goldfitted blue sapphire 7.5mm in
  diameter and with double gaskets.
• ●  Case: Case ring in black damascus steel made from stainless damascus steel provided by Swedish masters from Damasteel and reworked by GoS. Industry-strength PVD coating by ionbond Sweden, in Linköping.
  Case back, glass ring and lugs from 18k gold – all handmade in Linköping Sweden.
• ●  Strap: Handcrafted and tapered 22-20mm strap in premium Moose leather, fitted with premium GoS 20mm Swiss made folding buckle 18k gold
• ●  Limited edition to 5pcs and every watch is engraved X/5 to indicate number in sequence.
• ●  Five year guarantee
• ●  Delivered in presentation box in Swedish Walnut, handcrafted by Kanevad workshop in old Linköping