Monday, May 4, 2020

UR-100 Gold

This press release limped into my in-box here on the North Shore at 4:10 in the AM - a little over 3 hours ago.  STRICTLY UNDER EMBARGO until 2:00 PM (14:00) Geneva time.
Courtesy of Urwerk
Now, my suspicion is that this same press release, along with some cordial pleasantries has probably been with the big swinging dicks for at least one, if not a few days.  So I am not exactly scrambling to rush to put this together.
Courtesy of Urwerk
So if you want platitudes and "oohs and ahhh"?  Check out the big dogs.  Since it is clear the idea is that they are the big "news breakers", I defer to their position.

From my perspective, here are just the facts (because between the hours of 4:00 - 8:00 AM, I honestly have better things to do than come up with bon mots about Urwerk).

Technical specifications 
UR-100 Gold edition – 
Limited edition of 25 pieces 

Indications: Satellite hours; minutes; distance traveled on the Earth's equator in 20 minutes; distance traveled by Earth on its orbit around the sun in 20 minutes

Caliber: UR 12.01 with automatic winding system regulated by URWERK’s proprietary Windf√§nger system with helical and planetary gearing
Jewels: 39
Frequency: 4 Hz / 28,800 vph
Power reserve: 48 hours
Materials: Aluminum satellite hours on titanium Geneva crosses
Aluminum carousel
Triple bridges in ARCAP

Finishes: Circular grain, sandblasting, micro-blasting, strapping
Chamfered screw heads
Hour and minute index painted with Super-LumiNova

Case: Satin-finished 18k 2N yellow gold
Dimensions: Width 41 mm; length: 49.7 mm; thickness: 14 mm

Strap: leather

Glass: transparent sapphire crystal

Water resistance: 30 meters (3 ATM/3 Bar)

Now despite the two-tier strategy for press communication, there is at least one positive element, and if I am honest?  This is where my true frustration lies.  I like charitable actions, I like to write about them, and I would have enjoyed having the time and luxury to actually do some Q & A with Urwerk on this topic -

“The URWERK team doesn’t have doctors, nurses, cleaners, or even delivery personal. We are simply artisans realizing our dreams making watches. So to participate in the fight against Covid-19, URWERK will auction “Fight C-19”, the first UR-100 in gold, on the URWERK website, and distribute all money raised to organizations fighting against the COVID-19 pandemic.”
The auction will begin at 4 pm GVA time on Friday the 8th of May, 2020, and run over two days.
URWERK will select which organizations fighting against Covid-19 in partnership with the successful bidder of the No. 1 gold UR-100 “Fight C-19”. For more information and/or to partici- pate in the auction, please visit link :

So - congratulations to Urwerk for a positive social action.  Maybe cut everyone else the same amount of time to help promote it next time?  The results might surprise you.

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