And the Swiss Red Cross -
I have to say that I am a fan of the way Mauron Musy is striving to weaponize empathy, and I am also a huge fan of one of the Swiss Red Cross organizations key communications folks. And as I want to get this out quickly, I am going to let them tell about it in their own words -
The Swiss Red Cross and Mauron Musy join forces to create a “Henry Dunant” watch.
Mauron Musy was founded on extremely Swiss values, which are the very bedrock of the Swiss Crafted label and represent essential precepts upheld by the Fribourg-based Manufacture.
It is these shared values that gave rise to the collaboration and development of a limited edition of seven watches, each unique and stamped with one of the seven fundamental principles of humanitarian organisation; humanity, neutrality, impartiality, independence, voluntary service, universality and unity.
The face of this timepiece reflects this alliance by featuring the names of the Swiss Red Cross and Mauron Musy. It also bears the date of creation of the Swiss Red Cross, 1866, as well as the name of Henry Dunant, founder of the organisation. The latter is engraved on an hour-marker and hand-varnished, combining with three other red lines to represent the movement’s emblematic cross symbol. The caseback is stamped with one of the seven fundamental principles, making each piece as iconic as it is distinctive.
Proceeds from the sale of six watches in this limited edition will be used to support the “chili” programme aimed at raising awareness among children from an early age about constructive conflict management and teaching them how to resolve their differences in a non-violent manner.
The seventh watch, inscribed with the principle of “humanity”, will be donated to the Red Cross Ball in order to support “mothers and children” projects, as well as various actions related to the fight against the pandemic.
Every year, more than 6,000 children and young people in Switzerland take part in workshops on violence prevention and conflict management. The aim is to strengthen the sense of belonging and foster a good classroom atmosphere: children and young people learn and practice showing respect in their relationships with others. These principles and ethics are shared and promoted by Mauron Musy and the founding family.
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| Courtesy of Mauron Musy and the Swiss Red Cross |
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| Courtesy of Mauron Musy |
It is these shared values that gave rise to the collaboration and development of a limited edition of seven watches, each unique and stamped with one of the seven fundamental principles of humanitarian organisation; humanity, neutrality, impartiality, independence, voluntary service, universality and unity.
The face of this timepiece reflects this alliance by featuring the names of the Swiss Red Cross and Mauron Musy. It also bears the date of creation of the Swiss Red Cross, 1866, as well as the name of Henry Dunant, founder of the organisation. The latter is engraved on an hour-marker and hand-varnished, combining with three other red lines to represent the movement’s emblematic cross symbol. The caseback is stamped with one of the seven fundamental principles, making each piece as iconic as it is distinctive.
Proceeds from the sale of six watches in this limited edition will be used to support the “chili” programme aimed at raising awareness among children from an early age about constructive conflict management and teaching them how to resolve their differences in a non-violent manner.
The seventh watch, inscribed with the principle of “humanity”, will be donated to the Red Cross Ball in order to support “mothers and children” projects, as well as various actions related to the fight against the pandemic.
Every year, more than 6,000 children and young people in Switzerland take part in workshops on violence prevention and conflict management. The aim is to strengthen the sense of belonging and foster a good classroom atmosphere: children and young people learn and practice showing respect in their relationships with others. These principles and ethics are shared and promoted by Mauron Musy and the founding family.
