Showing posts with label Grenchen. Show all posts
Showing posts with label Grenchen. Show all posts

Monday, January 1, 2024

Dear Breitling - Shop Your Closet!

There are a GAZILLION "Sleeping Beauty" brands out there. And seeing as Breitling just "whipped it out" to buy an (let's be honest) essentially dormant brand, let's take a moment and consider what US $69 million could have been directed towards given the presence of an  already existing red-headed step-child living somewhat ignominiously under Breitling's roof. I speak, gentle reader. of Kelek. 

Formerly located just around the corner from Eberhard in La Chaux-de-Fonds, it merged / was purchased by Breitling in 1997. Prior to this time there had been a few iterations, but the short-form is that Kelek focused on mechanical movements and had worked with Dubois-Dépraz. It is also worth noting that in the 90s, Kelek was one of the largest manufacturers of automatic, mechanical chronographs. It is also curious to note that Kelek developed a working relationship with one Seiko (Hattori at the time), thus perhaps foreshadowing the great Tag Heuer 1887 movement fiasco of 2009 ; )

In short? For the price of, well, ZERO, the brain trust in Grenchen could have directed time, effort and a much smaller amount of cash towards rebuilding and relaunching something that would only be on life-support for a short period of time, and out of the "recovery room" even faster. But is also, admittedly, not the stuff of nocturnal emissions (that's wet dream to you) from watch nerds swearing up and down that they would buy a Universal Geneve if it were ever revived. These folks are, by and large, the horological equivalent of the now infamous (and largely fictitious) 400 pound guy "hacking a political party" from his bed. Hypothetically they exist, but it begs the question as to why the supply of vintage Universal Geneve watches are not exactly thin on the ground. 

Okay, that's not fair. I am sure that there are some folks out there, but the majority of watch buyers with ready cash listening to Beyonce name drop AP and SPENDING said cash are not borderline or current AARP members with purchasing decision-making impulses driven by nostalgic erections.

Just saying.

So back to the earlier question - when you have a viable brand already in your house, why go out shopping for something that costs you a WHOLE LOT more money than you really need (or likely should want) to spend? A lot of it is sex appeal - be it real or (I suspect in this case) presumed. But a lot of it comes back to what that other great commentator on the watch business opined in Moneyball, fear of looking bad and an inability to objectively and rationally asses value (both perceived and real) -

“There was but one question he left unasked, and it vibrated between his lines: if gross miscalculations of a person's value could occur on a baseball field, before a live audience of thirty thousand, and a television audience of millions more, what did that say about the measurement of performance in other lines of work? If professional baseball players could be over- or under valued, who couldn't?”
― Michael Lewis, Moneyball: The Art of Winning an Unfair Game



What is known is that Kelek would have likely made for a fantastic Oakland A. It was, and continues to be a potentially wildly successful brand if the owner / operator would spend one one-hundredth of the time, energy, and money that Mr. Kerns and Breitling are ready to hurl at UG. But then again, when you consider floating an idea like Kelek, you are flying in the face of the marketing logic of a brand that has been worshiping at the altar of stardom (and its reflective glow) for many years. So we'll let Moneyball summarize why activating Kelek would have made a HELL of a lot more sense than spending the kind of money that usually isn't exchanged without the aid of a getaway car.

“The inability to envision a certain kind of person doing a certain kind of thing because you've never seen someone who looks like him do it before is not just a vice. It's a luxury. What begins as a failure of the imagination ends as a market inefficiency: when you rule out an entire class of people from doing a job simply by their appearance, you are less likely to find the best person for the job.”
― Michael Lewis, Moneyball: The Art of Winning an Unfair Game

And yes, it is a metaphor. The "certain kind of person" is a certain kind of brand - in this instance Kelek ; )

Friday, December 29, 2023

What's In A Name?

Or why you should never make +$69 million dollar decisions based on romantic inclinations.

"Trouble 
(oh, we got trouble)Right here in Grenchen City 
(right here in Grenchen City)With a capital 'T' and that rhymes with '(U)G' and that stands for Sleeping Beauty... "

The Music Man

By now you've heard the news from virtually every other outlet on the face of the earth lauding Breitling's (and by Breitling, let's be honest, we mean Partners Group) purchase. The theory being that a "Tiger Team" of super-sexy watch town true believers will be charged with running both brands on a parallel basis. 

While it has been a minute, I was immediately returned to those "thrilling days of yesteryear" when the team in Grenchen brought us the "Breitling Select" and "Squad Points" system which enabled you to attempt to buy (or maybe just lease) a used Breitling "Renta-Center" style!

So what does a squibbed rent to own program have to do with this new "magic beans" / white elephant purchase? 

I'm glad you asked!

Apart from the fact that it has day-dreaming watch enthusiasts becoming emotionally engorged, it also opens up a whole slew of other questions about just what +$69 million dollars has bought. Let's be very, very honest - the big innovations that shaped UG are more than a few BaselWorlds past us now. And to the best of this intrepid journalist's knowledge, the purchase price did not include any facilities, significant product stock, or anything else beyond historical documentation, plans (now somewhat dated), and a name and the right to use it. This is obviously a supposition, but one that is based in the reality of shuttered (or semi-shuttered) brands trying to relaunch. 

So we will need to see what shakes out, but given enough time and money (yikes!), perhaps these magic beans will sprout a beanstalk...

Thursday, June 10, 2021

Hold Your Breath, Make A Wish, Count To Three...

My relationship with Eterna, both personal and professional, has been the stuff of rom-com gold!
Boy meets watch, boy falls in love with watch, watch leaves, boy and watch are reunited.  You get the idea.


For the past several years, the HQ in Grenchen has seemed not unlike the Wonka factory - "You see, nobody ever goes in, and nobody ever comes out."

So not unlike Wonka's Golden Tickets, today's Eterna Facebook post stirred just a little curiosity in this reporter -

Today we would like to announce the relaunch of the Eterna Facebook page. While it has been quiet here for some time, we have been working behind the scenes on various exciting new projects. In the coming weeks and months you can expect a number of announcements. Stay tuned and thank you very much for your ongoing support of our brand.

So I thought I'd do something unusual in the world of watch journalism - I decided to do some good old fashioned research. Simply put, I visited the Eterna website (it was 5:30 AM this morning and we did not have a good view of the "Ring of Fire" eclipse). And straight up on the "Columbo-tip", this is what I found -
Courtesy of Eterna

Courtesy of Eterna
Ladies and Gentlemen, and Children of all ages, I present you the 1940 Chronograph!

Again, to be clear, I do not have any sort of inside information on this other than what I found on the website, which I wouldn't have checked out without my curiosity being piqued by Eterna's Facebook post. Which if nothing else, just goes to show that social media still works ; ). Having said that, I will be reaching out to whoever might be able to provide me with more info on this, which I promise to share as soon as I have it.

When these beguiling time machines will go on sale is unknown to this reporter, but for those of you (like me) about to have a serious conversation with your piggy banks) Eterna has provided the pertinents for each piece.  
1940 - CHRONOGRAPH TELEMETER - 42MM Courtesy of Eterna

1940 - CHRONOGRAPH TELEMETER - 42MM

MOVEMENT
Calibre Maison Eterna 3916A, power reserve 60h, 28’800 v.p.h, 35 jewels, 1 ball bearing 

 

CASE
All polished steel case, back secured with screw, sapphire crystal opening in stainless steel

 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal

 

DIMENSIONS

∅ 42.0mm/ 14.10mm

 

DIAL
Black galvanic, steel indexes, steel hands

 

STRAP & CLASP
Black leather strap, alligator imitation, steel pin buckle


FUNCTIONS

Hour, Minute, Second, Small second counter, Hour and minute counter, Date

1940 - CHRONOGRAPH TELEMETER - 42MM - DUAL Courtesy of Eterna


1940 - CHRONOGRAPH TELEMETER - 42MM - DUAL


MOVEMENT
Calibre Maison Eterna 3916A, power reserve 60h, 28’800 v.p.h, 35 jewels, 1 ball bearing 

 

CASE
All polished steel case, back secured with screw, sapphire crystal opening in stainless steel

 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal

 

DIMENSIONS

∅ 42.0mm/ 14.10mm

 

DIAL

Black galvanic , 5N indexes, 5N hands

 

STRAP & CLASP
Black leather strap, alligator imitation, steel pin buckle

 

FUNCTIONS

Hour, Minute, Second, Small second counter, Hour and minute counter, Date

Friday, February 19, 2021

It's Hard Not To Be Romantic About Watches - The Kontiki Bronze Diver


Courtesy of Eterna
I realize that the world of watch fans can be pretty tribal - Paneristis, Speedmasters, Doxaholics.

Watches are pretty personal, and it goes without saying that not unlike the Sorting Hat at Hogwarts chooses your house for you, in many instances you don't choose your watch, your watch chooses you. And the sorting hat (in tandem with Seregin's of San Francisco back in 2001) chose the Kontiki for me.

The version then was the 50th Anniversary Super Kontiki and it was soooo drip! (according to the young people awaiting sneaker drops in front of Bodega, drip = good). Regular readers will recall that career "trauma" and the realities of living in the most expensive city at the time compelled me to let it go. Regular readers will also recall that a very dear friend gifted me with a 1973 model -

And it remains a valued, trusted companion -

So it is safe to say that I am a committed ; )

But back to today's topic, the Eterna Kontiki Bronze Diver -
Courtesy of Eterna
While the current output of new models from Eterna is not nearly as robust as it once was, hope springs eternal for a comeback, and the Bronze Diver is as good a "spokeskontiki" as you will find ; )
The case is of bronze and measures 44 mm in diameter. The movement is Eterna's manufacture EMC 3902A.

To quote that other great commentator on watches -
Rakim (William Michael Griffin Jr.) of Eric B and Rakim from Follow the Leader:
"Am I eternal or an eternalist?"

It is, quite simply, the shit that killed Elvis!

And safe to say, I'm an Eternalist!"


Should, like me, you be so inclined?  Here are the pertinents -

Ref: 1291.78.51.1430

 

MOVEMENT
Calibre Maison Eterna EMC 3902A, power reserve 65h, 28’800 v.p.h, 30 jewels, 1 ball bearing

 

CASE
All brushed bronze, rotating bezel with green ceramic ring, case back secured with screw, sapphire crystal opening in stainless steel
 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal
 

DIMENSIONS
∅ 44 mm / 14.05 mm
DIAL
Green, matt structured
 

STRAP & CLASP
Brown waterproof leather strap, bronze pin buckle
 

FUNCTIONS
Hour, minute, seconds

Thursday, January 14, 2021

Feeling Blue (and Bronze) with the KonTiki

From Eterna -
Courtesy of Eterna
Despite the prolonged "Sleeping Beauty" that continues in Grenchen, there are still some wonderful time machines on offer from Eterna, and this is one of my favorites.

The KonTiki is one of those wonderful watches that seems to endure, and the latest options in bronze are definitely special.

The KonTiki Bronze Diver is of bronze and measures 44 mm in diameter. It is water resistant to 200 meters (if the legend on the dial is anything to go by).  The dial is particularly beguiling with a "frosted" texture and white applied indices.  The movement is Eterna's very own EMC 3902A, self-winding with a power reserve of 65 hours.

Should you be so inclined, the suggested retail is $3,580.  

Here are the pertinents -

MOVEMENT
Calibre Maison Eterna EMC 3902A, power reserve 65h, 28’800 v.p.h, 30 jewels, 1 ball bearing

 

CASE
All brushed bronze, rotating bezel with blue ceramic ring, case back secured with screw, sapphire crystal opening in stainless steel
 

CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal
 

DIMENSIONS
∅ 44 mm / 14.05 mm
DIAL
Green, matt structured
 

STRAP & CLASP
Brown waterproof leather strap, bronze pin buckle
 

FUNCTIONS
Hour, minute, second

Sunday, July 19, 2020

The Chronometer Aviator Sea Diver Manual

From Nivada Grenchen -
Courtesy of Nivada Grenchen
Nivada is back. Although not out and available to the general public, it is available for pre-order. 
Courtesy of Nivada Grenchen
In fairness, the prices are aggressive and might make a real inroad in helping to reintroduce the brand.
Courtesy of Nivada Grenchen
The chronographs will be available in a self-winding (automatic) version as well as a hand-winding (mechanical) version with several different dial and hand combinations available, along with various bracelet and strap options.
Courtesy of Nivada
The pertinents for this particular version:

MANUAL - 86012M01

are as follows -


CASE:
Case Size/ Diameter: 38.3mm
Case Thickness:  13.75mm

Case Material: Stainless steel
Case Finish: Polished & Brushed
Case Lug Width: 20 mm
Water Resistance: 10ATM

MOVEMENT:
Movement Type: Manual winding - chronograph
Movement Sellita SW510 M BH B
CRYSTAL:
Crystal: Sapphire Glass
STRAP:
Material: Tropic - Black Rubber
Width: 20 mm

Tuesday, July 14, 2020

Summer Repeat: Time to Sack Up - Eterna Can Be Saved

I first dropped this over a year ago, and it's as true today as it was then. City Champ - this is fixable!  But only if you're ready to.  So once again -

Time to Sack Up - Eterna Can Be Saved

In the city of Grenchen, on the train line from Biel/Bienne to Basel, there is a once mighty watch manufacturer that now lies (mostly) dormant.  A beautiful factory and administration building that evokes memories of Willy Wonka's factory.  An owner with enough money to (if they wanted to) not just save the company, but truly resurrect it.  But just like that fictitious confectioner, the building is a shell of its former self.  It would seem that nobody goes in, and nobody comes out.

And for some of us hard-core Eterna fans?  This is frustrating.  In fairness, a very solid sales network has been created by some very talented people who are out there, every day, preaching the gospel of Eterna and the KonTiki.  So a lot of the pieces are already in place.

So a few simple suggestions -

1.  Eliminate everything on the menu except the KonTiki.  Focus on three different versions with the same "guts".  In essence, a single version with three different "flavors".  As any parent will tell you, you never ask a kid what flavor of ice cream they want.  You will be there all day.  Simply ask them - "Do you want ice cream?  Great, we have chocolate, vanilla or strawberry."

Do this for one to two years.  Simply put?  You are guaranteed to sell a lot of this model, and take that time to revamp and slowly introduce new collections.

2.  Find a real turn-around specialist.  Look beyond the hucksters and the confidence men that you have been turning to.  Sorry, I have to call this one like I see it.  The people making the hiring decisions when it comes to the top spot at Eterna keep making some flawed choices.  And once again, I refer to Moneyball:

 “Managers tend to pick a strategy that is the least likely to fail, rather then to pick a strategy that is most efficient," Said Palmer." The pain of looking bad is worse than the gain of making the best move.”
― Michael Lewis, Moneyball: The Art of Winning an Unfair Game 

How many CEOs and "interim" leaders do you need to go through before you maybe look in a different direction?  Stop worrying about making a potentially embarrassing decision, because guess what?  That ship has sailed!  You've made enough bad hiring decisions to last the next ten years.

But there is one guy out there, one person out there uniquely qualified to fix Eterna.  Note that I DID NOT say fix Corum and Eterna.  Let's focus on one problem at a time ; )

There is one person out there who could objectively identify the troubles at Eterna, offer honest analysis without being fearful of keeping everyone happy, and would leave his ego out of the equation.  He is perhaps the most influential person in the Swiss watch industry that you've never heard of, and he and a few of his long-term teammates could not only get their hands around this situation, but chart a course to the sea of success.

Citichamp, if you're reading this and you're ready to sack up and try to right the good-ship Eterna?  Drop me a line!  I won't even charge you a finder's fee ; )

3.  COMMUNICATE!  Silence, in this particular situation?  Not golden.  Stop waiting for the press and fans to come to you - go to them. 

Friday, December 20, 2019

Be Careful What You Wish For...

So the folks at COMCO finally released their (apparently initial) finding for ETA and their future in the watch movement supply business (at least for the first six months of 2020).

Shamelessly Borrowed from the World-Wide Info-web
Well, let's ask the Magic 8 Ball and see what the forecast is...
Shamelessly Borrowed from the World-Wide Info-web
So here is the (somewhat) straight skinny -
COMCO has said, essentially, that yes, ETA can sell movements...
And they can only sell those movements to brands that employ fewer than 250 people.
Or perhaps, more succinctly, if ETA's intention is to only sell to big brands, then ETA can suck it.


A very interesting thing happened after my last post about the COMCO/ETA fracas. Several folks gave me an ear-full. How could I be so unfeeling towards small, family owned, independent brands?
 
If I gave anyone that impression, then I apologize as that was clearly not the intended tone. I think that ETA and the big dogs have been in lock-step for years and it is hardly surprising. It's not personal, it's just business. But what many people don't freely discuss or admit is that movements, more often than not, are not made readily available for smaller brands. And no, I'm not saying that small brands never buy direct, and I am not saying that it is impossible. I am saying it is atypical to say the least. If it weren't, there wouldn't be such a booming business for brokers who have been known to get their movements from, you guessed it, bigger brands.

Small, family owned, independent brands that make and sell a thousand or so watches a year are likely not on ETA's Christmas card list. These folks typically work through assemblers or through brokers. And again - not a dig at anyone, just an attempt to keep things real.

In the real "big time" world of watch making, the majority of brand names that you see on your watch dials do not belong to the company that actually assembled your watch. And for those smaller brands that do assemble their own watches (and bravo and please keep it up!), if the numbers are smaller? Let's just say they don't typically have the opportunity to purchase "factory direct". Doesn't mean that these smaller brands don't want to buy directly from ETA, does not even mean that some of them can't. But the word around the campfire is that ETA's sales team has not been, historically at least, let's say... active in returning sales calls from brands they feel might not be worth the time. And in fairness? It is not much of a different story with Sellita, Soprod or others. Eterna, for a brief moment, tried to step into the breach and become a resource for small and micro brands. But again, if we're being real here, Eterna was soon overwhelmed by internal dysfunction. Needless to say, you don't hear so much about the micro brands using Eterna movements these days, and if the word around the streets of Grenchen is to be believed, that beautiful Eterna factory is now not unlike Wonka's Chocolate factory. Nobody goes in, and nobody comes out. And that's a shame. Eterna is a beautiful brand and some wonderful people have worked there through the years, many I am proud to call my friends.

So SWATCH Group got served up a big cup of irony flavored coffee - ETA has been told by the very organization that they went into a blood pact with to avoid having to deal with brands outside of the SWATCH group that, in fact, they can either sell to mom and pop, or they can suck it.

So we will see how this develops, as a final, Final, FINAL ruling is apparently coming out later this spring/summer.

Saturday, July 13, 2019

A Few Minutes With Fortis CEO Lorenz Aebischer


Courtesy of Fortis
Before we go too deep into this, it is important that I state clearly that the subject of the interview is someone I am very proud to call my friend.  I have worked with Lorenz in a former life when he was the CEO of Auguste Reymond.  


He is one of the most straightforward, honest and decent people that I have met in a business that is all too-often littered with con men, and bullshit artists.  And that is putting it kindly ; )  In a business where all too often the people who actually work for the brand are not valued, Lorenz and the team he is working with at Fortis have really turned around a brand that has a great deal of potential, and now will hopefully realize it.  I still remember the day that I found out he had been named the CEO of Fortis and I was so happy for him that I immediately stepped out of the office to call and congratulate him.  It is truly proof that sometimes, good guys finish first.

And now, a few minutes with Lorenz Aebischer -

James Henderson - 
With nearly a year under your belt as the CEO at Fortis, how are things looking?

Lorenz Aebischer - Well, with Jupp I have the chance to have not only a president of the board and shareholder but also an operational director in the daily business. Most of his time he is sitting in the office together with us and travelling to meet partners together with us. On the other side we have a great team with the sales manager, the marketing manager and the operational manager. In the management team we are 5 person and come most of the time to a common sense when we have decisions to take.

Very important is also the rest of the staff. I’m happy we have motivated people running in the same way to create the great FORTIS brand story for the next 100 years.

Last but not least, the international partners are also very important. Whatever we are doing, we need our partners to follow us.


So, TEAMWORK I guess is the main issue. And good partnerships. I guess we met a lot of interesting people and we will come within the next months/years with many nice good surprises.


JH - Moving from Auguste Reymond to Fortis was more than a simple move from Tramelan to Grenchen. What are some of the biggest differences between running a brand like Auguste Reymond and running Fortis?


LA - With Auguste Reymond I invested in a small brand with a nice history. My private finances were not enough and the Russian partner became main shareholder. It was very difficult for me to manage a Swiss brand with the Russian culture. Running a small brand with no budget is very difficult and everything you do in a short term view.  Today I already can say, the move from Auguste Reymond to Fortis was great luck.

Courtesy of Fortis

With Jupp as a shareholder we can think about the long term. This is crucial when you want to work with a great brand like Fortis. Amazing history as Fortis was the world first producer of automatic wrist watches, produced plastic watches before Swatch, was one of the first watch brands in the space, was the first Chronograph watch in the open space. So, talking about changes, Fortis has a great history and was a great brand. And I’m very proud to work in the original Fortis building. Fortis is one or the rare brands still in the original building built over 100 years ago. While the previous brand is a brand like others, Fortis has a character. Fortis brand is a good supplement brand in the portfolio of the retailers. The time pieces are robust and have their own unique character. We cooperate with professionals to create precise tools to measure the time.

Another big difference is the team. We have great watchmakers managing all the pieces of a mechanical alarm. All our watches are assembled in-house and we always look to cooperate with local suppliers. We have a great logistics team and a great administration team.


JH
- What is the big release for Fortis this year?



LA - 8th of may we could launch the new PC-7 TEAM watch of the air base of the Swiss army in Dübendorf.  All the pilots of the PC-7 TEAM wear this new Fortis watch.  Together with many invited customers we watched the training of the squadron. Amazing to watch that. The PC-7 TEAM stands for dynamism, elegance and precision and fit perfectly to the values of Fortis.  It was a special pleasure for us to present this new watch to them and to the markets.  Especially as this year the squadron celebrates its 30th birthday.

Not a release but we had a big start in the development of the new Flieger collection. This new collection will be presented early next year.


JH - What are some of the biggest challenges that you and your team are facing?

LA - This I see in 2 chapters.  One is outside, and one is inside our house.  Outside, we are working with our partners to strengthen their position and focus on quality retailing and giving them more support with more pictures and videos, new displays and new catalogues.  Inside, we developed together with a big international agency our brand positioning.  Now we are starting to work on our communication channels.  The biggest challenge is to tell the people about what we are doing.  Nobody is waiting for us, but everybody who follows will realize the interesting potential of our brand.

JH - What is the strongest market for Fortis?

LA - Actually our main focus is Germany, USA and Japan.  As an independent brand you can’t drive a strong global campaign.  But we are working with all our other countries to develop them and intensify their activities together with us and cooperate straightly with the local retailers.


JH - Who are your key competitors?

LA - As mentioned Fortis has it own character. We do watches we love and we do it with passion.  Therefore we don’t see a key competitor but for sure our customers compare Fortis with IWC, Bell & Ross, Breitling.  We want to be seen and compared by them. We don’t call them competitors but purchase options for similar customers.


JH - What should we be on the look out for from Fortis?

LA - I guess watch fans, watch lovers and retailers have to follow our Instagram and Facebook but also in various print magazines and in some months our new internet site.  They will see step by step changes and interesting news.  In the last months we had so many contacts with various partners and exceptional personalities. We will create with passion new tools to measure the time and we will communicate more with all our actual and new ambassadors. Very soon, in August and in September, you will hear some news with our partners Castor Fantoba (who just became Spanish Champion some weeks ago) and Peter Balmer.

Stay tuned and follow our great evolution. We are FORTIS!



Sunday, June 16, 2019

You Never Get Over your First Love

Eterna, on the whole, reminds me that we very seldom operate from a place of rationality.  And if we're being honest with each other, that runs true in pretty much every facet of the luxury industry.  Common sense tells you that, in essence, it's just a watch.  Calm down, collect your thoughts, be reasonable...
Courtesy of Eterna

Now my common sense tells me that Eterna is, at the moment, not exactly living its "best life".   If my inside sources are to be believed, there is no actual CEO pulling the levers, but rather a consultant who is, well... consulting.  And in the big scheme of things?  Nothing wrong with that, as my understanding they are in "Sleeping Beauty" mode, waiting for Prince Charming to plant one on them.  The head of the movement division has "moved on", and suffice it to say, nobody is entirely sure as to what's next.

But obsession is a very curious thing, and so long as it is kept in a relatively healthy perspective, I suppose that there are worse things to be obsessed about than the Kontiki Bronze Diver.  I can rationalize all that I want, but for me Eterna has always been a romantic connection.  Something that I have never been able to adequately explain in black and white.  It is, I guess, my own sense of Eterna sais quoi.

Although it was a limited edition a few years back, it appears to still be available.  For those so inclined, here are the pertinents -

Ref: 1291.78.51.1430

MOVEMENT
Calibre Maison Eterna EMC 3902A, power reserve 65h, 28’800 v.p.h, 30 jewels, 1 ball bearing

CASE
All brushed bronze, rotating bezel with green ceramic ring, case back secured with screw, sapphire crystal opening in stainless steel
 
CRYSTAL
Scratch-resistant, anti-reflective sapphire crystal
 
DIMENSIONS
∅ 44 mm / 14.05 mm
DIAL
Green, matte structured
 
STRAP & CLASP
Brown waterproof leather strap, bronze pin buckle
 
FUNCTIONS
Hour, minute, second

I for one would really like to see a feel-good, love story-triumphant comeback.  But for now I will live with my obsession.