Showing posts with label Baume et Mercier. Show all posts
Showing posts with label Baume et Mercier. Show all posts

Tuesday, October 18, 2016

Baume & Mercier - Back to Reality

So...
it goes without saying that reality can be a pretty cold cup of coffee when it is staring you in the face. And with the release of Baume & Mercier's latest collection, it seems that the folks at Richemont might finally be understanding that it's adapt or die time.

Courtesy of Baume & Mercier
So for the low, low price of a few George Washingtons less than $1,000 US, you can purchase a bit of a "me too" item.

Now, let's be clear about a few things.  Baume & Mercier makes some very nice watches.  It is not a secret that many of us who cover them in both the fourth and fifth estates have been known to question their pricing strategy.  To put it gently, a bit more expensive than seemed appropriate.  

Now interestingly enough, in some locations they did very well.  They were, like Maurice Lacroix often is, the watch the store would point the customer to when it was clear that the customer had no real idea of what they were looking for or were interested in.

Now while this lower priced watch, named the MyClassima, Baume & Mercier is (at least in my opinion), floating a test balloon.  If you think about it, it makes sense.  Float a new collection out at a lower price, and see what the reaction is.  If it is positive, you adjust your other collections to more accurately reflect what prices the market will actually bear.  If it does not pan out, you move on.

So we shall wait, and we shall see.


Thursday, May 16, 2013

The Clifton Goes Global

43 mm of brushed satin-finished stainless-steel goodness!  These two new Clifton models add one of my preferred complications - a GMT/Second timezone.
Courtesy of Baume & Mercier

Thursday, January 31, 2013

Witch Hunting with Jeremy Renner and Baume et Mercier

Okay, witches are tricky!  But Jeremy Renner seems up to the task in the new Hansel and Gretel.
Courtesy of Baume et Mercier
And his trusty Baume et Mercier was there with him at the premier.

Courtesy of Baume et Mercier

Enjoy your watches!

Sunday, January 27, 2013

Watch Designs by "Sloan McQuewick" and Baume et Mercier

And when she's not seen on Entourage Emmanuelle Chriqui partners up with Baume et Mercier.  
Courtesy of Baume et Mercier
Here's the news straight from Baume et Mercier -

Courtesy of Baume et Mercier

Baume & Mercier is also introducing some beautiful additions in the women's watch category. This year will bring the unveiling of the quartz Linea 27 mm series featuring interchangeable straps in hand-woven leather in various colors, created in collaboration with actress, Emmanuelle Chriqui; as well as two new mechanical models from the Linea 27 mm collection.


Courtesy of Baume et Mercier 

This new design collaboration with Chriqui, best known for her role on HBO's Entourage as Sloan McQuewick, was an obvious fit for Baume & Mercier as she has been a loyal fan of the brand for the past two years. Chriqui worked with Baume & Mercier to put her own modern spin on the Linea by introducing a casual-chic woven lambskin strap. "I've always had an affinity for woven leather. Its handcrafted, artisan appeal is such a great, yet unexpected pairing with the Linea watch. The strap is so soft and supple. We chose a color palette of white, orange and beige; very light and beachy, paying homage to Baume & Mercier's Seaside Living mantra. I'm a huge fan of the Baume & Mercier brand, it was an absolute thrill to work alongside their design team in Geneva,” explains Chriqui. The collection will launch Spring/Summer 2013.

Courtesy of Baume et Mercier
www.baume-et-mercier.com

Friday, January 25, 2013

Baume et Mercier's New Clifton Moonphase

So SIHH is wrapping up for another year - and once again there is one piece that has managed to catch my eye in particular -

Courtesy of Baume et Mercier
This is from Baume et Mercier's new Clifton collection.  Hours, minutes, seconds, date, date and moon phase!
Courtesy of Baume et Mercier
This  would do!


Tuesday, January 22, 2013

Longing - continued

Okay, as you regular readers will no doubt know, I interview a lot of people in the watch industry.  The key question (for me at least) that sets the tone is -

What was your first watch?  Was it a gift, is there a story behind it?

Invariably, the answer is yes, it was a gift.  It marked a special occasion.  Now again, as regular readers will know, one of my very first watches was my Snoopy watch.  But time went on, and come graduation day from the U of O, I was given a firm handshake, a "hardly used" brief case and a hearty "good-luck".  Of course, you never really know what you wanted until after the fact.  And this would have topped the list -
Courtesy of Baume et Mercier
This is Baume et Mercier's Classima 10037.  I am not a multimillionaire.  I am an English teacher, who became a manager, and tumbled into the watch industry as the result of a "window shopping" expedition to Tourneau.  I like to think, to quote Joe Walsh,  that I'm an ordinary, average guy.  While I truly appreciate the rare and exclusive, I would want to wear it all the time.  For me, watches are for wearing - otherwise buy a painting.  An investment - university for your kids!

I had the very good fortune to discuss watches with Baume et Mercier's CEO.  And the one thing that he shared with me that really rang true - a lot of their watches are bought with the intention of marking an occasion.  Not to bulk up a portion of a collection.  No, these are watches that are meant to be worn.  
But that makes them no less precious.  

Here's the thing, collecting is a fine pursuit, and an endlessly engaging hobby.  But think about if you were to receive one really fine, beautiful object - one that would accompany you through your days  - you could do far, far worse than this!
Courtesy of Baume et Mercier
Thank you Baume et Mercier for remembering that watch buyers come from every corner of life.  The watch buyer is not only a collector - he or she is often looking for something that will last a lifetime - something that will truly go the distance from generation to generation.



CASE

  • Size: 39 mm
  • Shape: round
  • Material: 18K red gold
  • Finishes: polished
  • Crown: 18K red gold
  • Crystal: sapphire
  • Case back: sapphire
  • Thickness: 7.7 mm

MOVEMENT

  • Functions: date


DIAL

  • Features: silver-colored, line guilloché decor, Roman numerals
  • Hands: gilt

BRACELET

  • Material: alligator
  • Color: black
  • Clasp: pin buckle

OTHERS

  • Water-resistance: 3ATM (approx. 30m)

Monday, January 14, 2013

What to Wear on the Red Carpet

Thanks to the folks at Baume et Mercier for sending this over.  I am now a fan of the Golden Globes - Ben Affleck and Argo were very worthy winners.  I'm not sure I understand the Academy's decision making paradigm, but that is for another blog! 
Courtesy of Baume et Mercier
E! Red carpet host George Kotsiopuolos was photographed last night at the 70th Annual Golden Globes wearing the Baume & Mercier Hampton 10028.
Courtesy of Baume et Mercier
I'm not so sure about the boots, but the watch is a winner!

Thursday, January 10, 2013

A Few Minutes with Alain Zimmermann

Baume et Mercier is one of the oldest watch brands out there. Alain Zimmermann is the CEO, and he was kind enough to spare some time to talk about life, watches and Baume et Mercier.

And now, a few minutes with Alain Zimmermann -
Courtesy of Baume et Mercier
James Henderson - What was your first watch?  Was it a gift?  Is there a story behind it?

Alain Zimmermann - My first watch was actually a Hampton quartz with a white dial and an amazing “racing green” strap.  I loved that watch at first sight and have been really proud of wearing it!  I bought it in 1996 and that was representing a significant investment at that time.  I still keep this watch which reminds me of a great time! 



JH - When you were a boy, what did you want to be "when you grew up?"

AZ - When I was a child, I wanted to become a surgeon!  Then during my school years and studies, I have discovered a passion for the international, the travels and more generally speaking for the business jobs. That’s how I have decided to start what I am doing today.



JH - Where did you go to school?  What did you study?

AZ - After graduating from the Business School of Reims (CESEM) in France and the Reutlingen University in Germany, I started my professional career, in 1989, at the L’Oreal Group and then joined the Richemont Group  in 1995 (Cartier).



JH - What was your first job in the "real world"?

AZ - I went to work for the L’Oreal Group in Germany in 1989 (to 1995) and held various sales and marketing positions for the Prestige Brand Entity.  This was for me a wonderful way to enter the luxury universe, thanks to licensed fragrances such as Paloma Picasso, Armani, Ralph Lauren… and also a great business experience to learn about brand management, from sell in to sell out and how marketing and merchandising support is needed to be successful at retail.



JH - How did you get started in the watch industry?

AZ - I had the pleasure of joining the Richemont Group in the mid 1990’s, working for Cartier on various product lines including watches.  I continued with Cartier until 2002 and then joined IWC as the Area Sales Manager for Asia, Middle-East and Switzerland and later as International Marketing Director.  I have been appointed as Chief Executive Officer for Baume & Mercier in 2009, and my knowledge, enthusiasm and love for timepieces is called upon every day.


JH - A lot of people don't realize it, but Baume & Mercier is one of the longest established members of the Richemont Group.  What do you feel has given it such staying power?


AZ - Baume & Mercier enjoys being the 7th oldest watch brand in the world, and is recognized as one of the founding pillars of the Swiss watchmaking industry!  Founded in 1830, the brand has always and continues to be committed to its founder’s motto “Accept only perfection.  Only manufacture watches of the highest quality.”  With a clear vision and direction, Baume & Mercier indeed offers consumers around the world a Swiss Made watch that is classic and timeless in its design and a high quality at an affordable price.

The Clifton collection, the Maison’s 2013 newest addition, represents a milestone in Baume & Mercier history. Inspired by the 50’s, this collection reinforces our presence in the segment of round  masculine, classic elegant timepiece, and at the same time, leverage our watch making legitimacy inherited from the 183 years of history.

Courtesy of Baume et Mercier

JH - Baume et Mercier is in many ways the "shy, quiet" girl at the dance - considering her more flamboyant sisters (Panerai, Vacheron, IWC and others), yet Baume et Mercier is oftentimes more visible to the customer - what would you say is the Baume et Mercier message?

AZ - Interesting point of view!  I wouldn’t necessary describe Baume & Mercier as a “shy” girl at the dance for we are confident in our heritage and watch collection offerings and are proud that our watches are very often purchased to commemorate and celebrate a milestone moment or special occasion in our customers’ lives.  Perhaps our "understatedness" could be mistaken for shy and quiet, however, we have been worn on the wrists of consumers around the globe for more than 180 years so yes, our visibility may indeed be greater.



JH - What is Baume et Mercier's strongest market right now?

AZ - As a global brand, all markets are important to us, be it Europe, USA or more recently Asia.



JH - I realize it might be hard to choose, but what is your favorite model?

AZ - It depends on the occasion! When I wear casual/sport clothes, I like to get the Capeland watch (ref 10065), on my wrist. It's got a 44mm diameter with a blue dial and alligator strap.



Courtesy of Baume et Mercier
When I want to be more elegant, I often choose between the Capeland-ref 10006, a 44mm case with an off white dial and Blued steel hands, powered by a self-winding mechanical movement with a flyback chronograph function.

Courtesy of Baume et Mercier
I also might opt for one piece from the new Clifton collection.  The Clifton 1830-ref 10060, as the collection cornerstone, is an elegant 42mm piece crafted from an ingot of 18K red gold, with refined finishes and a manufacture caliber adapted for Baume & Mercier by the La Joux-Perret Manufacture.  In the same collection, I also appreciate wearing a piece from the core collection-ref 10052-, a 41mm automatic reference with a silver-colored dial.

JH - Who is the Baume & Mercier customer?

AZ - The Baume & Mercier customer is a man or a woman who is celebrating a special milestone or occasion in their life or in the life of a loved one.  This includes birthdays, anniversaries, weddings, the birth of a child, religious rite of passage, job promotion and so much more.  They purchase a Baume & Mercier, and in many cases, choose to engrave it, to mark the moment with a symbol of time, elegance and classic design.  For our customers, Baume & Mercier is recognized as a safe choice and a trusted brand.  We also place a strong importance to our after-sales service.  We do restoration work and get requests all the time. Sometimes it is a watch left by a grandparent or a parent who has recently passed away; it is quite emotional.  We never say no and we always try to find a way.


JH - What are some of the challenges that Baume et Mercier is facing?

AZ - The challenges that Baume & Mercier is facing are not unique to our brand, but rather challenges being faced by many in the watch industry.  Our category of business continues to remain highly competitive- not just with the watch brands who have been in business for a number of years, but the fashion brands that are entering the watch business who sell on brand affinity with less attention to quality and price point.  We must continue to emphasize the benefits of a Swiss Made watch with 183 years of solid reputation and know-how, and still retain the same spirit, loyal to the motto of our founders: “Accept only perfection, only manufacture watches of the highest quality”.  This is how we will all be successful! 

JH - What do you like to do in your spare time?

AZ - I get great joy from spending time with my wife and children. We love to ski and travel together.




JH - If you weren't doing this, what do you think you might be doing?

AZ - I've never thought about it as I love what I do!



JH - What advice do you have for new CEOs in the watch industry?

AZ - Have conviction. Listen more than you speak. Accept new challenges. Learn from what doesn’t go as well as you want it to. Be surrounded by a great team. You can be successful only as a team!





Monday, December 17, 2012

Baume and Mercier - Nothing is Impossible for Miracle Max!

A new project looms on the horizon.  Let's see if despite all of the cautions, it can be brought back to life -

I was able to obtain this piece (full disclosure with details shortly) and felt strongly enough that I didn't want to see it consigned to such an ignominious end, that maybe, just maybe despite the warnings and "caveat emptors" - it could be be brought back to daily, useful life.  I have been assured that the movement is rusted, that it is only good for salvage, that only a fool... well, I've been a fool over less - and it's hard not to be romantic about watches.  I have already put out the call to some folks who might - just might be able to help.

I think we've grown too accustomed to casting things aside because it isn't quick and easy to fix them.  And in doing so, I think we've lost track of something important.  So much history that gets confined to the scrap heap of convenience and expedience.  I realize that this might turn out to be irretrievable - but I want to be the one to take one last crack at it.  I can't help it - it's hard not to be romantic about things like this.

So fast forward - I wanted to do a story about utilizing a watch brand's authorized service center.  I think far too often, we hear nothing but negatives about a brand's authorized service, etc.  But I can't help but feel that we are only getting part of the story.  So I contacted the service center for Baume et Mercier in Fort Worth, Texas.  And I have to tell you something - I was BLOWN AWAY by the professionalism of everyone I spoke with.  From the receptionist, to the manager and everyone in between.  I was really struck with an overwhelming feeling of well being.  That these people cared about me, and my watch.

That was a few months ago.  Fast forward to December, and the watch has arrived.  So I felt like now was the time to share the whole story.

As I mentioned earlier, I found this sad little chronograph appearing on a fairly well-known web-based watch store.  They stressed in the listing that this watch should not be bought with the intention of repairing.  It was beyond reasonable hope, and that it was really only valuable for "parts".  The watch has no say in the matter.  It must do as we bid.  But I think a watch - even a damaged one - yearns to be something more.  So once the watch arrived to me, held together with a rubber band, I reached out to the service department at Baume et Mercier in Ft. Worth.  A few simple questions, a brief bit of paperwork, and the watch was off and on its way.

The watch arrived and was checked out from stem to stern.  Yes, the watch seller was correct.  The movement was badly damaged by water - a fair bit of rust.  The dial and hands were also in bad repair.  Crown and pushers were "iffy" at best.  

Some initial forays were made, but this was not a quick tune-up.

But, as Miracle Max informed us in the Princess Bride:
Whoo-hoo-hoo, look who knows so much. It just so happens that your friend here is only MOSTLY dead. There's a big difference between mostly dead and all dead. Mostly dead is slightly alive. With all dead, well, with all dead there's usually only one thing you can do. 
So as it would happen, the folks in the service department determined that this particular watch, while "mostly dead" was not "all dead".  But they also decided to call in the heavy hitters in Switzerland.  So my chronograph booked its passage, and departed for "home" to be fussed over by the service department there.  

And then, all was quiet.  I kept waiting for the email that would inform me that, in fact, the watch was not retrievable. 

About two weeks later I got a message and an estimate - along with what could be done.  It would seem that, in fact, EVERYTHING could be done!  I was assured that the movement was in fact even better than "mostly dead" - in fact, it had a great deal of life left, but it did need some attention.  And by the way James, we can also replace the dial and hands if you're interested?  We have the parts after all... oh, and yes, not to worry, yes it is an older model, but we have replacement crowns and pusher buttons as well.  No, all original.  It will look - and run - as good as new.

So I signed off, crossed my fingers and waited.  Two whole weeks!  Yes, that is sarcasm, because watch service is NEVER that fast!

And last Friday, I saw that Fed Ex had been to my house and I would need to go pick up my watch there on Saturday morning.  
So I opened the box - and reviewed the "Butcher's Bill".  Everything itemized, clearly indicated.  A total inventory of what had been done, what had been replaced.

And then the reveal -


I can honestly say that the finished work far exceeded my expectations!

The work was first rate, the watch looks AMAZING considering the condition it was in.


And sometimes, words just don't do it justice!  So a few more pictures -



And rest assured, the case was polished to perfection - those are my smudge marks!

As you may recall, the watch had no strap, etc., so as I was pressed for time, I slipped on an 18 mm Nato strap, and headed off to 33 Jewels for my regular Saturday watch lounge duty.  All I need now is a 19 mm Baume et Mercier strap and buckle - so I am on the lookout!

I was talking to another blogger (a much better one that yours truly) Frank Geelen about why he started his Monochrome blog in the first place.  And he repeated a lot of the same things that I had been feeling when I started Tempus Fugit - tired of all of the negativity on the forums.  Tired of people using them to attack companies instead of actually discussing anything factual.  Having worked in the industry, I can assure you that most companies genuinely do care about you, and do care about your watch.  But you don't always feel that way.  Cold, impersonal communication, waiting periods of a year or more.  It's easy to say, forget it!  I'll sell it for scrap!  But this has been a truly wonderful experience!  Every person I was in contact with was incredibly polite, friendly - and patient!  This last point can't be stressed enough!  Answering the same question again and again could make a saint snap!  But not so with the folks at Baume et Mercier!  

So I learned a few things in this process - things can be salvaged in this "throw away" age, and there are still a few companies out there that clearly put people first.  Because ultimately, it should be about people, shouldn't it?

And as it happens, Miracle Max is not just a character of fiction.  Miracle Max is alive and well and working for Baume et Mercier!

Enjoy your watches!

Saturday, December 15, 2012

Watch Rescue Update

As some of you may recall, I began a "rescue" project with what was considered a "throw-away" Baume et Mercier Transatlantic Chronograph.  Well, the waiting is over and today I picked it up!

A full write up to follow tomorrow!  

Tuesday, November 27, 2012

The Clifton from Baume et Mercier

This is something Baume et Mercier will be debuting in January - the new Clifton series.
Courtesy of Baume et Mercier
This one is the Clifton 10052.  It is 41 mm in diameter, with a self-winding movement, small sub-seconds at 6 and date at 3.  What I really like about it is the blue hands - a very nice touch!

Courtesy of Baume et Mercier 
It is also available with a black dial - Clifton 10053.
Courtesy of Baume et Mercier
And then there is my personal favorite, the gold version.  Now as a rule I am not one for gold, but this one is a classic design - it is the type of watch that would be handed down from father to son.  An heirloom.  And I love the fact that it uses a hand-winding movement.

This is the Clifton 10060, and here are the specs straight from Baume et Mercier

Manual-winding mechanical movement (La Joux-Perret 7381), Double barrel; Movement adjusted to 5 positions for accuracy & high precision.  Polished & satin-finished 18K red gold case with opaline silver-colored, domed dial.  Riveted gilt Arabic numerals and indexes. Gilt and blued steel hands. Diameter: 42mm,  Thickness: 8.85mm.  Finished with a premium black alligator strap with square scales, double-hemmed finished, tone on tone stitches.

So now the waiting game begins!  These will have their official debut at SIHH in January.


www.baume-et-mercier.com

Saturday, October 6, 2012

Hamptons International Film Festival sponsored by Baume & Mercier

This just in from Baume et Mercier -

Alan Cumming and Trudie Styler at 2012 Hamptons International Film Festival sponsored by Baume & Mercier 
Wolffer Estate, East Hampton, October 5, 2012
Courtesy of Baume et Mercier

Baume & Mercier Serves as Lead Sponsor of Hamptons International Film Festival 2012
Opening reception draws celebrity attendance
Courtesy of Baume et Mercier

The 20th anniversary of the Hamptons International Film Festival (HIFF) kicked off tonight with an invitation-only party hosted by luxury watch brand, Baume & Mercier.  The reception, held at the prestigious Wolffer Estate in Sagaponack, NY, drew an impressive celebrity crowd including Alan Cumming and Trudie Styler. Also in attendance was Variety Magazine's "10 Actors to Watch: Breakthrough Performers of 2012."

Serving as the lead sponsor for the second consecutive year, Baume & Mercier's partnership with HIFF goes far beyond tonight's event. The watch brand's persona is captured through scenes of seaside living that celebrate life's special moments and achievements. HIFF has a similar mission showcasing and acclaiming up-and-coming talent in film. For this reason, it was a likely partnership for both Baume & Mercier and HIFF.

In addition to tonight's event, Baume & Mercier's sponsorship will be seen throughout the 5-day festival as they will provide 500 branded tote bags to VIP guests, showcase a short brand video before nearly 20 spotlight films and most notably, award the "Baume & Mercier Starfish Award" to the Film Festival's best film this year. This presentation will occur on October 7th, at Guild Hall in East Hampton.

President of Baume & Mercier North America, Rudy Chavez adds, "Our brand not only celebrates life moments, but embodies the seaside living lifestyle.  What better place to commemorate this than in the Hamptons.  In fact, we shot our most recent ad campaign at a private home in East Hampton. Partnering with HIFF has just given our brand a platform to continue to celebrate precious moments in new talent and film."

Taking place among the charming seaside historic villages of Long Island's east end, the Hamptons International Film Festival is one of the industry's most anticipated spotlights on new talent. The film festival will take place over the course of this weekend, October 4th-8th, 2012.

Tuesday, September 18, 2012

Baume & Mercier Creates Historical Perspective at TimeCrafters 2012

Baume et Mercier was one of the brands that participated in the recent Timecrafters event.  Here's the scoop straight from the source -
Courtesy of Baume et Mercier
Among the pieces that made their US debut were a stunning silver pocket watch with key-wound mechanical movement from 1915; a creative art nouveau style women’s platinum watch set with diamonds, circa 1925 and a 1940 square watch crafted in 18-karat yellow gold with a leather strap.  This beautiful timepiece served as the inspiration piece for the now iconic Hampton Collection.


Other men's highlights included a 1960 watch that was the inspiration for the brand’s highly regarded Capeland Collection. Also dating to 1960 was a pink gold watch with leather strap and chronograph with a hand-winding mechanical movement.
Courtesy of Baume et Mercier
In the women's category, the brand exhibited two stunning women’s watches from 1950: A cylindrically shaped Marquise watch with a hand-wound mechanical movement crafted in 18-karat yellow gold, set with diamonds; and a petite, steel square watch with a hand-wound mechanical movement and white leather strap.  Lastly, on display was a piece from 1998 – the first Linea watch, created in gold-plate with a gold bracelet and housing a quartz movement. This watch was the inspiration for the newest Linea Collection.

Guests at TimeCrafters enjoyed a truly unique experience courtesy of Baume & Mercier.  This exhibition showcased rarely seen historical museum pieces that elegantly profile the brand's rich history and timelessly superb craftsmanship.