What If? Update Number 9!

And it just goes to show you, some ideas are so good that they transcend their "demographics"!

A HUGE THANK YOU to Tigerlily Skye who have signed on as the first public relations firm to back the Tempus Fugit Initiative in support of the  IAPF (the International Anti-Poaching Foundation)!

So when a PR firm thinks this is a good idea, well that is really saying something!  And for those of you keeping score at home - that is now 14!  Needless to say, we're just getting started!

For those of you keeping score at home:

Girard-Perregaux, JEANRICHARD, A. Manzoni & Fils, Kobold, Aquadive, ISOfrane, Xetum, Jardur, Gavox, the Oberlin Pen Company, SAVOY, Ressence and Marvin!

Hublot, OMEGA, ROLEX, Ulysse Nardin, Cartier, Chopard, Tissot, Zenith, Breguet, Patek Philippe, Panerai, Oris, Blancpain, Tudor, Breitling, Corum, Glashutte Original, Tag Heuer, Mido, Rado, Seiko, Citizen, DOXA, A. Lange & Sohne, Longines, and all the rest of you - join us!

What if?

Dear watch companies,

What if?

What if each one of you could take even $5,000 from your annual budgets and donate it to a common cause?  What if the mighty SWATCH, Richemont, LVMH, ROLEX, Sowind, Audemars Piguet, Patek Phillipe, Ulysse Nardin… what if you all came together with a reasonable contribution with the sole goal of trying to fix an "unfixable" problem?

What if 100 watch companies in the world each contributed $5,000 - or more - to fund rangers to protect elephants and rhinos from poachers?  What if based on that, we could then go to people with even more money?  What if your KINDNESS and willingness to do something that was totally selfless then triggered people like Phil Knight of Nike, or Oprah Winfrey, or Bill Gates - I mean, let's aim high here!  What if that all got so much money - and so much attention, that it would be better financially for a father to become a ranger, rather than to become a poacher?  

And what if that action, created a groundswell in China and Vietnam to help people understand that maybe, just maybe the preservation of a species is more valuable than a dubious aphrodisiac?

So, let's name some names - Biver, Hayek, Hoffmann, Sofisti (THANK YOU!), Stern, Marini, Raffi, Stas and all the rest of you -

Are you really interested in doing something great - or is it just talk and PR?  

What am I asking for?  $5,000 if you have it - for some of you big brands, that is WAY less than you spend on a month of advertising.  And as the saying goes, if you can't afford $5,000, give what you can!

Do you really want to make a mark in the world and not just talk about it?  Here is a chance to do it!

Who is in?