Creamy SWATCH Goodness!

Made you look!

As a rule, I allow myself one watch indulgence per BaselWorld. And as a rule, I try to keep that indulgence in the realm of reality. This is one of the new SWATCH Sistem51s.  With the nom de guerre of: SWATCH SISTEM CREAM.

Courtesy of SWATCH

Self-winding movement, plastic case - and a lot of fun for the low, low price of 150 Swiss Francs.

So just remember, you can still have a great, fun watch - and not have to sell your friend's kidney ; )

Enjoy your watches!

The Best of Intentions...

I won't try to deceive you, I went to Switzerland with a mission, to buy ONE Swatch Sistem51

I decided I should take care of it early in the trip, so I found myself at the SWATCH store in Lugano, spent a few minutes and pulled the trigger.  Blue, to remind me of my long since departed SWATCH Calypso Diver.

The Pleasure of Waiting Patiently - RELIEVED!

So often we go for quick, even instant gratification.  In many ways, that is what the SWATCH was originally made for.  Well, not exactly for me.  In 1985 a Northern Youth, recently encouraged to leave home, scraped together the $45 to buy a SWATCH.  It was the Calypso Diver.  I spent nearly a month saving the extra's from my job at Selenti's Pizza to pay for it.  I went to school, then soccer practice, then work to - well pay the rent among other things, then my "luxury apartment" where I struggled through Trigonometry and other less daunting subjects until 2:00 AM.  Only to get up at 7:00 AM so I could do the whole thing over again.  In many ways, that SWATCH was a first kiss - a first taste of freedom.  But it also taught me that no matter how bad things got I could still make it on my own.

Well, today in Lugano I was re-acquainted with what I will consider the "grown-up" version of that SWATCH - the SISTEM51.  ONLY available in Switzerland, and then ONLY available through the SWATCH Store.  I've been dreaming about this one!

So welcome to BaselWeek Pals and Gals - and make it a special, memorable one!

Henki, checking in from Lugano.  More tomorrow!

Dear SWATCH, We Want the Sistem51!

Courtesy of SWATCH

By that I mean we want it here in the US!

Behold - the SISTEM51!

Okay, now as much as I rail and rant about some of the Big Dogs of the watch world, you have to give credit where it's due.

Courtesy of SWATCH

SWATCH Warm Rebel

So Wendy has been away on business all week, and brought this back for me from the SWATCH boutique at SFO -

This is the SWATCH Warm Rebel - essentially greay/silver with orange accents.  Again, I LOVE the new approach that SWATCH has taken - a slightly larger size, and a much, MUCH more comfortable rubber strap!  THANK YOU Wendy!