Doing Good - Tag Heuer

To help celebrate the 85th birthday of Jack Heuer, the folks at the brand that bears his name decided to go a step further and do some good.

Courtesy of Tag Heuer

At the Heuer Parade, Tag Heuer, 

The Autavia Jack Heuer Edition

From Tag Heuer -

Courtesy of Tag Heuer

It's not every day that you turn 85, and when your name is synonymous with one of the most recognized watch brands in the world, you should celebrate. 

This is just what the folks at Tag Heuer thought, and the result is the Autavia Jack Heuer Edition.

Courtesy of Tag Heuer

Here are the pertinents -

Reference-

CBE 2111.BA0687

Movement:
Heuer 02 Manufacture - automatic chronograph with date
Power reserve 80 hours

Case:
Diameter 42 mm – in polished steel
Polished steel horns with 2 facets
Notched black aluminium bezel with hour gradations,
bidirectional rotation
Scratch-resistant sapphire crystal with double anti-reflection coating and fluted steel crown Polished steel mushroom push buttons
Steel back with alternative finish, and special engraving

Dial:
Silver sunray – Date window at 6 o'clock
3 black snailed counters
- Chronograph minute counter at 3 o'clock - Chronograph hour counter at 9 o'clock
- Small second counter at 6 o'clock
Rhodium-plated applique indices, with polished and satin-finished top, with white SuperLuminovaTM highlights
Rhodium-plated hour and minute hands with white SuperLuminovaTM Rhodium-plated chronograph seconds hand
"Heuer" logo and "AUTAVIA" inscription at 12 o'clock, "HEUER-02" inscription at 6 o'clock

Water-resistance:
100 meters

Bracelet:
7-row bracelet in polished steel and polished ardillon buckle with Heuer logo

TAG Heuer #MondayMonday - Santa Claus Rides Again!

We need sparring partners in life.  And a good sparring partner will give as good as they get.  Jean-Claude Biver is perhaps the last true giant of watch making.  Hayek and Stern the Younger have the benefit of fortuitous birth certificates, but Mr. Biver came from nowhere and over time has established himself as the last true legend of watch brand directors.  And I say that sincerely, he has done amazing things in his tenures with Blancpain, Omega, Hublot and of late Tag Heuer.  

But regular readers will also know that what makes your old pal Henki tick is good deeds!  And I congratulate Mr. Biver and his team for undertaking to do a particularly good deed!  In fact not just one!  So as I've said before, Santa Claus is alive and well, and working at Tag Heuer!

Every first Monday of the month will provide another opportunity to buy something cool, and to help benefit a worthy cause!  The first #MondayMonday will benefit Make a Wish of Switzerland.

Make a Wish is not just any other feel good charity.  At their heart, they exist to to help create a lifetime full of happy memories for children and families that will never have the benefit of a full lifetime to experience them.  It is a noble mission, and for this I sincerely thank Mr. Biver and his team for supporting them in their efforts with this fantastic initiative - Chapeau!  Un grand merci!

In all honesty, this is a pretty neat idea and I give credit to Tag Heuer for thinking outside of the watch box.  I am going to simply let them tell you about it in their own words:

TAG Heuer: Launch of Exclusive Sales

#MondayMonday

Every first Monday of the month, discover an exclusive

unique limited sale on tagheuer.com

Starting on May 1st 4PM Swiss Time: 50 books «Autavia: Story of an Icon»

autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver,

will go up for on tagheuer.com.

 

Courtesy of Tag Heuer

#MondayMonday. This is the name given to the new operation launched by TAG Heuer on its e-commerce site. The idea? Limited numbers of unique items and experiences will go up for sale online, all over the world, on the first Monday of the month.

Announced during the weekend preceding the sale, the item will be sold at a fixed price, on a first come first served basis, or by auction. All the profits from each sale will be donated to a chosen charity. A new concept that will allow TAG Heuer to set a regular connection with its digital community. 

                                                                                                               

The first sales will take place next Monday on the 1st of May. 50 books «Autavia: Story of an Icon» autographed by Patrick Dempsey, Jack Heuer and Jean-Claude Biver, will be sold for 50 CHF each, on tagheuer.com. The sales will start at 04pm CEST. All the proceeds from this sale will be donated to Make-A-Wish Foundation of Switzerland which grants the wishes of children aged between 3 and 18 living with a serious medical condition to give them hope, strength and joy.

Link to the sales: http://tag.hr/MondayMonday