Doing Good - Tag Heuer

To help celebrate the 85th birthday of Jack Heuer, the folks at the brand that bears his name decided to go a step further and do some good.

Courtesy of Tag Heuer

At the Heuer Parade, Tag Heuer, 


with the help of Phillips in association with Bacs & Russo, auctioned off the very first piece in the "Autavia Jack Heuer 85th Anniversary" series.  

Courtesy of Tag Heuer

And this was in aid of a very good cause - Save the Children.  The hammer dropped at 37,500 CHF.

So a happy birthday to Mr. Heuer, and a big thank you to Tag Heuer for doing something nice for Save the Children - who I also have a soft spot for ; )