Showing posts with label George Clooney. Show all posts
Showing posts with label George Clooney. Show all posts

Friday, May 15, 2020

You Don't Choose Your Watch, Your Watch Chooses You

If there are two very solid constants I remember from my coming up as a Northern Youth, they are these -

1.  My father was a country club manager.  Meaning he oversaw the Elyria Country Club, in Elyria, Ohio back in the 70s and early 80s.  For those of you unfamiliar, a country club typically has a golf course, some tennis courts, a swimming pool and depending on the inclinations of the founding members (and in the case of the Elyria Country Club), a fairly massive amount of dining options for the members and their families and guests.  ECC had a main dining room, a "mixed grill" (essentially a slightly more casual dining space that could accommodate about 100 or so, and the "men's girl" which was a bar with about 15 tables in a private room that abutted the men's locker room (remember the golf thing).  And inside that men's locker room was where I got my introduction to the world of work.  I worked in the shoeshine room, where I polished the footwear of some of Northern Ohio's captains of industry, including one George Steinbrenner, the owner of the New York Yankees immortalized in Seinfeld some 15 years later.

And in that job, as well as other interactions I got to know many of the members' kids.  Some were quite nice, some were little caricatures of their fathers and mothers (often exhibiting some of the less favorable characteristics).  They all had nice clothes, they all played golf, ate at the restaurant, swam at the pool, and partook of the tennis courts when their moms weren't either having tennis lessons or (in some instances) machinating over how to lure the tennis pro into a dark corner of the club where nobody could see.  As a side note - one year the tennis pro bore a downright striking resemblance to Tom Selleck circa 1983.

A fair number of those kids went to the nearby private school - Lake Ridge Academy in North Ridgeville, Ohio.  Curious to relate, there was more than a small rivalry between my alma matter - Oberlin High School, and Lake Ridge Academy in matters of Soccer (that's football to many of you).

2.  I was a soccer player.  I played A LOT.  I was not particularly intrigued by school, but managed to keep my grades in check so that I could play for the middle school and high school.  After practice, I would go to the (Oberlin) college fields and watch the team practice and sometimes one of the goal keepers would invite me to take practice penalty kicks with the team.  After they cleared out I would practice my corner kicks.  I had one ball, so it was a pretty tedious process of taking the kick, jogging to the other side of the field to gather it, then take another kick from that corner.  I would do this about 25 or 30 times before the autumn skies would get too dark to keep going.

In terms of how we matched up against Lake Ridge, at least in my time it was fairly level.  In middle school we won the tournament the first year, they won the second.  In high school we won my sophomore year (that game immortalized by the "Oberlin fake" corner kick play).  A brief bit about that -I always took the corner kicks, and the first kick that comes up in that game, my team mate David Sonner starts running towards the corner shouting - 
"I'll take it, I'll take it".  
Me, being me, was having none of it and a verbal altercation the likes of which polite, Town & Country Lake Ridge parents only heard when watching Cinemax After Dark flowed forth as we both now sprinted for the ball.  For the record, David Sonner was (and by all accounts still is) a phenomenal athlete and had he really been trying would have made it to the ball, knocked it into play, and returned to the center circle before I even got to the corner.  I would like to think it was anger that moved my less than swift frame, but it would become clear that his plan was for both of us to arrive at the ball at the same time.  We both, effectively shielded the ball from view, backs to goal as we continued to argue.  Just as the referee was about to put the whistle to his mouth, David took a quick step away and whispered -
"Here I'm going to pass you the ball."
And at that moment, the 20 watt bulb above my head went off, I understood how this would unfold.  All of our teammates were crowded around the penalty area, as were ALL of the Lake Ridge Royals (another reason to hate them - the Royals?  Why not just call the team the Lake Ridge Money?  But I digress).  Long story short, ball rolled to me, David ran into space as nobody was marking him, I slotted him the ball, he took three touches (his only weakness as a player, he liked to have at least 3 touches before passing or shooting), and parked it in the back of the net.  The Lake Ridge players protested, but there was no rule against exploiting a team's inattention.
Curious to relate?  Later in the second half we did EXACTLY the same thing, this time with me scoring.  That game taught me something, your parents can have a lot of money, you might have nice clothes and be a straight A student heading for Princeton, but if you are used to things in your life following a certain pro forma?  Sooner or later, you are going to get played.  

I guess they smartened up in our junior year as I seem to recall that we drew.  Our senior year I missed the game for romantic reasons probably best left vague in case surviving family members might be reading and be scandalized by what I was up to with a female a wee-bit older than me.  And we lost.

But let's get back to watches, and choice.  First things first, it was fair to say that by the time I hit 16 and 17 I had a fairly healthy aversion to people who were flashy with money, and more certain that money wouldn't necessarily reflect taste, or judgment.  Now, my own judgement was not exactly state of the art at that point, and my taste ran towards modern day Salvation Army.  Following high school I drifted a bit for a year, looked after my Mee-Maw (grandmother) who was in her final year fighting cancer, and finally landed a few thousand miles away at the University of Oregon.  And then my grandmother passed and part of my inheritance was her Omega.

Now let's reflect back on judgement, etc.  In fairness, the Omega was a woman's model.  A bit bigger than some, a fair bit smaller than others.  Even in the smaller sizes favored in the late 80s and early 90s this was more than a bit small for me.  I was also not much of a watch guy.  Oh, one other thing - I WAS POOR.  Following my graduation from the U, I absolutely struggled for the first 2 years or so.  To quote Bud Fox (played by Charlie Sheen in Wall Street) - 
"I'm tapped out Marv. American Express' got a hit man lookin' for me."  
Out of options, I replied to a newspaper ad (remember life before Indeed?) to teach English in Japan.  It was really more of a whim, a way of telling myself that I hadn't completely given up.  I went to the interview, got invited to a second one - asked to bring a copy of my university diploma with me (seemed odd) and was offered a job there on the spot!

Now while this would seem like all of my problems were solved, it opened up a slew of others!  Remember, gentle reader, I had no money!  So in fairly short order I had to:
1.  Sell off everything that would not fit into 2 suitcases.
2.  Buy another suit (A friend had loaned me an in store credit at a used clothing store where I lucked into a Polo suit that fit perfectly and had low mileage that I wore to my 2 interviews), a pair of black leather shoes, several dress shirts and ties.
3.  Come up with $1,200 for a one-way flight from Portland, Oregon to Tokyo, Japan.
4.  Sell my car (at a loss of $2,500).
5.  Save $2,500 for my first month of living expenses in Japan.

So after everything else was offloaded, it was down to a few items of resale value left, and truth be told that while my Mee-Maw's Omega didn't bring in a lot of cash, it put me over the top, and I was able to get on that plane.

And to be honest?  I would probably do it again.  My grandfather bought the Omega for his wife not because it was glamorous, expensive, etc.  Because it wasn't.  There were no celebrity endorsements, nobody was putting out press pieces about a model, model's family, model's troubled model children wearing an Omega.  The Omega he bought for his wife was what my grandfather called - "A very fine watch".  Very fine not being defined by how much it cost, but that it looked good and worked very well.  Remember, this was Omega pre Jean-Claude Biver revival.  Moreover, the Omega landed with me because my grandmother left a lot of jewelry, that all went to my sisters.  Fair enough, of course.  She was not particularly enamored of the watch as an heirloom, and it was viewed more as a means of "balancing the scales" for the purposes of inheritance.

Needless to say, a lot of years have passed since 1992.  And while I certainly appreciate a beautiful, expensive watch I find myself turned off by them more and more.  I think a part of it is wrapped up childhood memories of faux & nouveau riche and the crazy lengths they would go to pass themselves off as something more.  One last memory of that time - 
There was a minor scandal at ECC that involved the parents of a Lake Ridge student back in the early 80s.  I will state here quite clearly, how much truth there is to this remains unclear to this day, and I don't know how much of it was fact, and how much was locker room gossip.  The married couple were like so many of that era - husband worked "late".  Things apparently had come to a head when the couple split up after the husband announced he was running off with his secretary/ receptionist/ dental hygienist/ medical assistant (who knows or cares nearly 40 years later).  The wife, in a fit of pique, raided the husband's dresser while he was at "work" and grabbed his Rolex.  The Rolex had been a gift to him from a grateful patient/client (again, 40 years on it doesn't really matter).  Well, while the ultimate fate of the wayward husband and his romantic accomplice have been lost to history, the word around the back rooms of the club was that a few years later, the watch had found its way to a jeweler in Cleveland, and was revealed to be (a very good) fake.

Which brings us to now.  I have some watches made by friends who have their own brands, and I truly do appreciate them.  But about 5 years ago when I was raising money to put towards a charity, I sold several pieces.  One was, shall we say, a bit esoteric so you could not really leverage it for what it might sell for new.  But someone came in with some cash and traded this Omega into the bargain -
My original plan was to sell it as well.  But something twigged in my memory, and I have held onto it ever since.  I appreciate it because it is pretty simple in design - hours, minutes, seconds and date.  It is large enough to be quite readable to my 51 year old eyes, and like my Mee-Maw's Omega - it is a very fine watch.  

It does not dive down to the briny deep, it did not "go to the moon", and it is not crafted of Un-Obtainium.  Moreover, I do not lay awake nights hoping that George Clooney (who I do admire for his humanitarian work) will be spotted wearing the same model, therefore validating "My Choice".  Truth be told, nobody should really give two tosses what his "Choice" is.  

I am not an Omega fanboy, and truthfully find a lot of what they offer of little to no interest.  I think they have not recently treated several of their retail partners so well, their after service wait times have been, at times, pretty poor.  Sorry, but calling this one honestly.  I could not really care any less who else wears one, I think that they are currently grossly over-priced, and I feel that this is borne out over the abundance found in previously owned stock.  But deep down, there was a longing for something that tied together the past with the present, and my Omega in many ways reminds me of my Mee-Maw, albeit it in a convoluted, round about way.  

Life is, inevitably, seldom a straight line.  Just ask the Lake Ridge Varsity soccer team of 1983.  There are twists, turns and unexpected events.  It's a lovely idea to think that your watch will validate everything that you have achieved, and all of the choices that you made.  But ultimately, it is an object.  And we have a lot of objects in our lives, some stay with us, some some are passed on, and others are simply lost along the wayside.  For me, every time I have tried to choose that one watch, that super-duper-special piece?  It has really been anti-climatic and never really "taken".   Don't get me wrong, I love watches, I love wearing the pieces in my (very) modest collection.  But sometimes, if you are open to it, that one watch will choose you.  It happened to me, so anything's possible ; )

Wednesday, May 11, 2016

The Shit Just Got REAL-ER

At first I thought about using a smaller size image so that the graph would be less blurry, but if I am honest - as honest as those calling the shots in some of the watch brands should be - I think the blurriness underscores their unwillingness to accept and start adapting to the reality of their situation.

Courtesy of the FH
My honest feeling is, sorry to say, we have still not reached the bottom.

It's now REALLY TIME to face some uncomfortable, but very real facts of life:

1.  Most purchase decisions for retailers have already been made.  A few might be squeezed out of JCK or other regional trade shows, but consider what attendance at JCK really costs - that being dollars for the booth / suite, dollars for entertaining, dollars for per diem for your staff, rental car/taxi cabs, airfare, etc.  Now do the math and consider how many dollars of watch orders you will need to write - AND REALIZE in order to just break even?  And yes, that goes for London, Munich and every other regional show.  

2.  Brands are now flailing, dumping millions of dollars into the sports partnerships, random (albeit popular with the non-watch buying public) partnerships such as DJs and music festivals hoping that something miraculous is going to happen.  This does not show any sort of visionary level marketing brio.  It shows a panicked marketing/PR team who have to spend a set amount of money, and truthfully don't know whether to bet on red or black.  Do celebrity endorsements work any more at the level that they once did?  It is becoming more and more clear that they probably don't, and it  continues to be George Clooney in Up in the Air that rings true:

Ryan Bingham: You know why kids love athletes? 
Bob: Because they screw lingerie models. 
Ryan Bingham: No, that's why we love athletes. Kids love them because they follow their dreams.

And when we get down to the brass tacks of publicity and PR, that is really what is going on.  The brand CEO / PR Manager has a boner for soccer, for celebrities for fame by association.

Several brands are most likely going to be laying off additional employees this year, it is beginning to appear to be inevitable.  Sponsoring a yacht, a car rally, a golf pro is not going to increase your sales and it will not save potential job losses.  Your laid off employees will not feel any sort of pride that their former company's logo is on the sail of a yacht when they are down at the unemployment office. At this point, brands would be better served hanging on to some of that "glitter money" and invest in some umbrellas because there are months' of rainy days ahead.


3.  Retailers are tired of all the bullshit.  They are tired of the "force feeding" of additional product that they have not ordered piling up on top of the earlier orders that they did not want and still can not sell.  The brands have overpopulated their own ecosystems and they have nobody to blame but themselves.

One retail store owner has made it clear to even the mighty Richemont and LVMH - No more watches come into my store until I ASK FOR THEM, PERIOD.



So a shakeout is coming, but this one is looking as if it could be even nastier than other recent  downturns.  SWATCH, Richemont and LVMH will no doubt survive.  But this current situation is not unlike my personal brush with necrotizing fasciitis back in 1999.  The surgeon came into the room and traced a map around the infected area of my right leg.  And he said without much emotion that if the "border got crossed", they would be operating right away.  Nothing like the thought of losing a limb to set your priorities straight.  Let's see if the big three are ready to make the changes necessary to avoid amputation of some of their brands, subsidiaries and most importantly, staff.



Friday, October 16, 2015

The Cult of Personality and Tag Heuer

So with the latest ambassador for Tag Heuer announced, I was left in a somewhat bemused state by the sugary praise ladled out by some of my colleagues in the Fifth Estate.  Several of them are also happily receiving advertising from Tag Heuer, so there is that...

Apparently, partnering with Tom Brady was in fact a GENIUS move by Jean-Claude Biver!  What I found so ridiculous about that claim was that owing to the fact that Mr. Biver's strategy of late is to focus more on the personality rather than the actual product.  I want to be clear - I think that Mr. Biver has been a visionary in many ways, he has done some amazing things with Blancpain, Omega and Hublot.  I was particularly impressed with Mr. Biver's personal donation to Wild Aid in support of Hublot's ambassador Lang Lang, as well as Tag Heuer stepping up big with their ambassador Cara Delevingne in a charity auction.  Those are actions that strengthen the bond, show a human side and build good will not only with the ambassador/partner but the customer as well.

I have been told constantly that Tom Brady does a LOT of charity work - let's hope that continues.  And point of full disclosure, my stepfather is a New England Patriots fan, and he's an asshole.  There, I've said it, so maybe my visceral dislike of the Patriots, and my lack of hero worship for Mr. Brady are based on more personal issues ; )  I have been told that I'm just jealous because I haven't won multiple Super Bowls.  I also haven't gotten my girlfriend pregnant then dumped her, so I guess we're even on the comparison scale.

But I also have to say that when you hang your message solely on people outside of your organization - focusing more on the personality rather than the watch itself, you open yourself up to some very real potential pitfalls.

Am I being fair in this statement?  Well, let's review the press release that went out following premier of the new Carrera - Heuer 01, or was it the announcement of Tom Brady as a new "chum"?

I did not attend the event in NYC, but did have a chance to speak with several of my peers who were in attendance.  And several of them were equally baffled.  Almost nothing spoken about the actual watch itself, but boy oh boy, Mr. Brady sure is handsome!

Potential pitfalls?  "Deflate Gate" is the obvious issue.  Frankly I am more baffled by Mr. Brady's attitude throughout.  Sadly, the proof was probably there - but I guess it's only cheating if you get caught... no I mean only if you get punished... or maybe only if the punishment doesn't get overturned by appeal.  Yeah!  That's it!

But as Ryan Bingham (George Clooney) reminded us in the film "Up in the Air", we sort of lose rational objectivity when it comes to professional athletes -

Ryan Bingham: You know why kids love athletes? 

Bob: Because they screw lingerie models. 

Ryan Bingham: No, that's why we love athletes. Kids love them because they follow their dreams.

But as my colleagues in the Fourth Estate always say, provide the information, let the readers decide, so courtesy of Tag Heuer, here you go - oh, and if you're looking for actual images of, I don't know, the watch... they were not in the "WeTransfer" file provided by the PR agency.  But hey, you get to look at Jean-Claude Biver, Tom Brady, and because this product release wasn't already confusing enough, Tag invited Molly Sims to be the MC, and it wouldn't be a Tag Heuer event without a promising young DJ manning the "wheels of steel"!  

Give me strength...

TAG HEUER ANNOUNCES TOM BRADY AS THE NEW BRAND AMBASSADOR
AND LAUNCHES THE NEW CARRERA - HEUER 01

New York, NY October 13, 2015 – TAG Heuer is proud to announce that Tom Brady, star quarterback of the New England Patriots, and four time Super Bowl champion, is now part of the brand’s family.

Courtesy of Tag Heuer

TAG Heuer and Tom Brady celebrated the announcement in New York City on Tuesday night at the launch event for the Carrera - Heuer 01. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, called the night’s special guest onstage and surprised attendees by officially introducing Brady as a TAG Heuer ambassador.

Brady presented the new Carrera - Heuer 01, a timepiece that honors the brand’s heritage and symbolizes the evolution of the Calibre 1887. The Carrera – Heuer 01 is the first of a new collection that will feature a new case, construction, design and calibre. The dial side reveals the chronograph controls and an openwork date disc while the case-back includes a red column wheel, and a skeleton chronograph bridge. The piece also features a new generation TAG Heuer case, made from steel for greater shock resistance. The construction has progressed from the traditionally used single piece to a modular with twelve different components, allowing for an infinite combination of materials, colors, treatments and finishes. The look is finished with a black perforated rubber strap. 


Courtesy of Tag Heuer
Mr. Biver and Brady were joined by actress Molly Sims, who served as the MC for the night, as well as DJ Eve, whose original set further added to the party atmosphere. Guests had the pleasure of watching Brady throw signed footballs to raise money for Best Buddies, a charitable organization that offers the opportunity for people with intellectual and developmental disabilities to develop social, leadership and employment skills for greater participation in the community. Several guests were lucky enough to catch the signed footballs that Brady threw into the crowd and took home a special souvenir from the night.

Courtesy of Tag Heuer

Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer, stated: “We are thrilled to have Tom Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don’tCrackUnderPressure mindset.”

Tom Brady, quarterback for the New England Patriots, declared: "I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I've now come full circle with this admired company".




Wednesday, October 1, 2014

Stop the Press! Clooney Wears OMEGA...

Okay pals and gals,

I get A LOT of press releases, some more "salient" than others.  But my heart skipped a beat, and I nearly scorched my lap when I dropped my morning espresso as I read the EARTH SHATTERING news that (spoiler alert, it's about George Clooney and OMEGA) George Clooney actually WORE an OMEGA watch at his wedding!!!

Courtesy of OMEGA
Now, considering that Mr. Clooney is a paid OMEGA ambassador, you will forgive my lack of surprise and delight.

Point of full disclosure - I like George Clooney, and I think it is exciting that Amal Alamuddin chose to cast her lot with a struggling actor.

But c'mon OMEGA - this is not news, this is what I would EXPECT if I were paying someone boatloads of cash to wear my watches.  Press releases like this are borderline US Weekly, where we turn the pages in giddy delight to learn that - REALLY - "Stars are just like us!"  They go grocery shopping!  They have play dates!  They get married in Venice…

Okay, maybe not just like us ; )

Enjoy your watches, and congratulations to the happy couple.