there is nothing left to do or say.
Darryl Dawkins
And suffice it to say, as far as Bell & Ross is concerned, there is plenty left still to say.
Bell & Ross has done something very, very few brands have been able to do in recent memory - write a second chapter and reassert their relevance. And this didn't just happen this past BaselWorld. It really began a few years ago with the release of what was, at the time, a rather daring choice for Bell & Ross. A chronograph with a blue dial with gold indices and hands was definitely not in the B&R wheelhouse at that time.
Since their founding, Bell & Ross had established themselves (primarily) as a brand that made (primarily) watches with black dials. That is not to say that is all that Bell & Ross made. But it is safe to say that when the average person (watch enthusiast, or Joe Public) thought about B&R, they tended to think of black, military style watches.
When they came out with the BR V2-94 AERONAVALE, it was a bit of a risk. But looking back, it is clear that this was a very worthwhile departure. It opened the creative (and marketing) doors to the possible opportunity of swimming in a slightly different direction. And it, in turn, gave rise to the BR V2-94 GARDE-CÔTES -
And the BR V2-94 BELLYTANKER-
Tudor, Omega and others simply grab the checkbook and look for new brand ambassadors or events to label. Bell & Ross has shown with their latest efforts that to grow a watch brand beyond that first burst, you need to be evolutionary - not necessarily revolutionary.
Darryl Dawkins
 |
| Courtesy of Bell & Ross |
Bell & Ross has done something very, very few brands have been able to do in recent memory - write a second chapter and reassert their relevance. And this didn't just happen this past BaselWorld. It really began a few years ago with the release of what was, at the time, a rather daring choice for Bell & Ross. A chronograph with a blue dial with gold indices and hands was definitely not in the B&R wheelhouse at that time.
Since their founding, Bell & Ross had established themselves (primarily) as a brand that made (primarily) watches with black dials. That is not to say that is all that Bell & Ross made. But it is safe to say that when the average person (watch enthusiast, or Joe Public) thought about B&R, they tended to think of black, military style watches.
When they came out with the BR V2-94 AERONAVALE, it was a bit of a risk. But looking back, it is clear that this was a very worthwhile departure. It opened the creative (and marketing) doors to the possible opportunity of swimming in a slightly different direction. And it, in turn, gave rise to the BR V2-94 GARDE-CÔTES -
 |
| Courtesy of Bell & Ross |
And the BR V2-94 BELLYTANKER-
 |
| Courtesy of Bell & Ross |
