The watch world is full of bullshit. There, I've said it. The polite way to put it is "hyperbole".
I tend to speak plainly, which does not always endear me to those who guard the hallways of Watch Town with jealousy and venom. But a few brands have really made an impression. And one brand that I have taken great pleasure in following and finally buying one of their pieces, is Siduna.
And the object of intense desire for me was the M3440.
A wonderfully simple bi-compax chronograph. I was lucky enough to get to test drive one during BaselWorld last year -
http://www.tempusfugit.watch/2019/04/overtime-with-siduna-m3440-professional.html
I saved my pennies, nickels and dimes and when I had enough I was able to pick up my own during the District Time show in Washington DC last Autumn. Mine is lucky # Hachi (that's 8 to you).
I am a social worker/English teacher and I honestly cannot afford to buy everything that catches my eye. With the exception of a SWATCH, each watch I buy requires a plan, some savings, some discipline. So it has to be special. And the Siduna chronograph is just that, special.
Siduna is a two-man band composed of -
Peter Wadbro, the watch maker who assembles each chronograph.
And Francis Jacquerye, the designer who also happens to handle administration. They are truly a dynamic duo. And they do not do this from some idyllic Swiss workshop. No, Siduna is based in what I have come to call the "Copenhagen / Malmo" metro area. In Landskrona, Sweden, to be precise.
Currently, Siduna gives you the option to have a chronograph. In fairness there are more options than just that. You can have the standard Compax model, or the Flyback version. In addition, there is a tuxedo version which Siduna refers to as "Harlequin".
Siduna offers a wonderful watch at a fair price. No goofy promotional partnerships, no instafamous hucksters, no faux-friends of the brand.
The watch world is full of brands that want to sell you something - a marketing partnership, a celebrity endorsement, a lifestyle. In fairness, Siduna wants to sell you something as well -
A Watch.
Siduna - Too Small To Fail.
I tend to speak plainly, which does not always endear me to those who guard the hallways of Watch Town with jealousy and venom. But a few brands have really made an impression. And one brand that I have taken great pleasure in following and finally buying one of their pieces, is Siduna.
And the object of intense desire for me was the M3440.
http://www.tempusfugit.watch/2019/04/overtime-with-siduna-m3440-professional.html
I saved my pennies, nickels and dimes and when I had enough I was able to pick up my own during the District Time show in Washington DC last Autumn. Mine is lucky # Hachi (that's 8 to you).
I am a social worker/English teacher and I honestly cannot afford to buy everything that catches my eye. With the exception of a SWATCH, each watch I buy requires a plan, some savings, some discipline. So it has to be special. And the Siduna chronograph is just that, special.
Siduna is a two-man band composed of -
 |
| Courtesy of Siduna |
 |
| Courtesy of Siduna |
Currently, Siduna gives you the option to have a chronograph. In fairness there are more options than just that. You can have the standard Compax model, or the Flyback version. In addition, there is a tuxedo version which Siduna refers to as "Harlequin".
 |
| Courtesy of Siduna |
The watch world is full of brands that want to sell you something - a marketing partnership, a celebrity endorsement, a lifestyle. In fairness, Siduna wants to sell you something as well -
A Watch.
Siduna - Too Small To Fail.
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