Wednesday, July 3, 2019

Heroes of Communication - Bell & Ross The Americas

Curious to relate, I have never met the two big dogs behind Bell & Ross.  That is not a complaint in any way, shape or form.  Just a curious observation.  Curious because, to be honest, I hold Bell & Ross in a very high regard.  And a great deal of that is down to the dynamic duo handling Bell & Ross communications, PR (and a whole lot more!) for the Americas - Georgia Solomon and Alexandra Castro.  Consider for a moment that Bell & Ross is not the behemoth that is SWATCH group, LVMH, Richemont, Kering or even the monster independents that are Rolex and Patek.  This is not to say that they are tiny either, but rather that they are a brand that has learned to punch above their weight.  And I am perhaps old-fashioned, but as the guy who had to do the "messaging" for DOXA, I know how challenging it can be to do so in a sea of noise, when every writer, influencer and would be "instafamous" person has their hand in your pocket.  

Ms. Solomon and Ms. Castro always take the time to communicate.  I live under no delusion that Tempus Fugit Media is any bigger or more important than it is.  It is a niche outlet with a niche readership.  But the team at Bell & Ross Americas has always gone way above and beyond to accommodate and assist me.  It is a positive relationship because they are positive, highly professional people.  

Now I know what you're probably thinking - aren't they just doing their job?  Well, yes and no.  What I've found over the years is that to the majority of watch brands out there, communication with the press is not unlike the "Easter/Sunday" form of Christianity - you hear from the majority only when BaselWorld or the SIHH is approaching ; ).  Moreover, try to get a reply email from many of the other brands.  You'll be waiting a long time in many situations unless your boss has a first name that starts with B and ends with n.  It's an unfair game, but Bell & Ross always plays it straight and even.  

Now if I could just convince them to license some kind of training program for some of the other watch brands, so that maybe some of that "awesomeness" could be shared ; )

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