Something a bit whimsical from Glashutte

As you have probably figured out by now, I have a tough time going more than a week without talking about NOMOS.  David has been kind enough to keep feeding me with great bits of information and has gone well above and beyond the normal scope of what a PR guy would usually do - or at least above and beyond what I used to do!  This is the greeting card you get when you receive a communication from the folks at NOMOS.  Think about this for a moment.  Usually the image and message you are receiving from a watch company is all about the history, the beauty, style, strength, accuracy, etc.  and as the guy who sometimes writes these messages - I am not necessarily disagreeing.  BUT - what happens when you take a classic watch from a company making their own movements, operating in one of the most famous sites in the world of horology... and let them really communicate with you?  You get the NOMOS Encyclopaedia.  And unless you are just a boring person - you smile!

This is 300 PLUS pages of pure fun!  Yes, there is a lot of information about NOMOS, watches, movements, etc., but there is more!  So this will begin my examination of the ENCYCLOPAEDIA and I will be sharing a weekly entry.  All credit for text goes to NOMOS Glashutte.  Today's topic is - 

Kissing with NOMOS - and why NOMOS is called "NOMOS"

From 1906 to 1910 there was already a company in Glashutte with the name NOMOS, founded by Guido Muller, and advertising specialist from Dresden.  He produced only pocket watches.  They were beautiful, tasteful models that very quickly became cult objects of the intellectual scene.  However, they were watches with a catch: the ebauche that ticked in them was very good - but it came from Switzerland.  So, after a few years, Muller had to shut his workshop.  A. Lange & Sohne had started proceedings against NOMOS, which ended with a settlement.  The company was no longer allowed to distribute its products from Dresden either because it did not submit to the rules that the court imposed.  

What had caused outrage in 1910 was necessary in 1990, when Roland Schwertner came to Glashutte.  Everyone who, like him, started making watches in Glashutte again, initially obtained components from Switzerland.  So too did the newly founded company NOMOS, which had nothing in common with the old company except for the name.  Schwertner, the managing director, simply liked the name.  Firstly because of what it actually stands for - "NOMOS" is Greek and means law, convention and just distribution.  Secondly, because Bruce Chatwin wrote about NOMOS in his book "The Songlines" and Schwertner likes Chatwin a lot.  And thirdly, "when you say NOMOS, your mouth forms a beautiful kiss."

From:  NOMOS Glashutte - The Great Universal ENCYCLOPAEDIA, copyright Kommunikationsverein, Berlin, 2006

   

And of course there has to be some watches!  These are three different versions of the NOMOS CLUB.