Wednesday, May 4, 2011

Manufacturer...

We all have, to some extent, a fairly grand and exalted opinion of what the inside of a true manufacturer must look like.  Sometimes that image is sold and packaged as part of a luxury image, and you almost expect the watch makers to be offered a hot towel and champagne as they arrive to start the day, emerging from their Bentleys.  I think in all of the hype and noise about luxury- what it is and what it means... we've lost sight of actual watch making and the real people who do this for a living.

I was shown this picture at BaselWorld by the folks at NOMOS, and this to me really summed it up -

Courtesy of NOMOS
It's nice to remember that real people are actually still making real watches.



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