This just in!
Press Release
Press Release
Maurice Lacroix Re-conquers the American Market
Contemporary Swiss watch manufacture Maurice Lacroix launches new independent U.S. distribution under the helm of Hartmut Kraft
Zurich, February 2011 - Maurice Lacroix, the independent Swiss watch manufacture known for the contemporary reinterpretation of traditional Swiss watch making, completes the restructuring of the North American market with an all new independent distribution. Martin Bachmann, CEO of Maurice Lacroix and Hartmut Kraft, the distributor who orchestrated the successful turnaround of Chronoswiss in the Unites States, signed an exclusive distribution agreement.
“We are thrilled to join forces with an independent distributor to rebuild our presence in North America” says Bachmann. “I consider Hartmut the ideal match. He perfectly impersonates our core brand value: Follow your convictions”. Kraft, a passionate watch collector for more than two decades, gave up his job as a corporate attorney to join the watch industry. Since 2008, he runs his own wholesale operation in Princeton, New Jersey.
The new Maurice Lacroix distribution will implement an aggressive marketing and sales strategy to first consolidate the retail landscape to a maximum profitability for the retail partners and then organically grow to some 120 doors over the next five years. With a completely new line of products, featuring manufacture movements at unparalleled pricing and unique designs, Maurice Lacroix is aiming to change the landscape in the market for mechanical watches in the lower and mid level price ranges.
“Having seen the factory, the new products and the young and progressive management and marketing team around Martin Bachmann, I am entirely convinced that Maurice Lacroix will positively surprise U.S. retailers and customers alike”, claims Kraft. “I couldn’t wish for a better addition to my portfolio of brands and I am very excited to bring the good news of the new Maurice Lacroix to my retail partners in America”.
In recent years, Maurice Lacroix delivered six movements that were entirely developed and manufactured in-house. During Baselworld this year, we will see the launch of the first two fully in-house developed automatic calibers.
About Maurice LacroixSince the launch of its first watch model in 1975, Maurice Lacroix has become a sought-after Manufacture brand. With its own workshops producing complex components for mechanical calibres, Maurice Lacroix joined the exclusive league of Swiss Watch Manufactures at the end of 2006. Thanks to continued innovative development in both technical fields and design, Maurice Lacroix has registered several patents and trademarks. Maurice Lacroix is one of the few independent watchmakers with a global retail network in 72 countries and employs more than 200 people worldwide - the majority of whom are based at the international head office in Zurich and the production facilities in Saignelégier and Montfaucon in Switzerland.
Contact for press enquiries:
Maurice Lacroix of North America
103 Carnegie Center, Ste. 300
Princeton, NJ 08540
Phone: 609-375-2293
Fax: 609-751-9370
e-mail: info@mlxusa.com
No comments:
Post a Comment