Showing posts with label SUB 1000T. Show all posts
Showing posts with label SUB 1000T. Show all posts

Friday, December 23, 2011

Proud uncle

Back in my DOXA days, I had the opportunity to work on some fun and interesting projects.  Perhaps the high mark for me was the Project AWARE.  It was my first real opportunity to work with a partner and create something new -

That was back in 2008.


Later, in 2009 I was walking through the Tourneau store in Boston, and while looking at the selections one of the sales people grabbed my wrist and said - "That's the Project AWARE!"  And then grabbed one of the copies of Watch Time, and pointed out the article - a belated thank you to Norma!

And now time has moved on, I have moved on - but I heard the news that there was now a successor to the original Project AWARE -


Courtesy of DOXA
And like a proud uncle, I smile at my new "nephew", and wish him a long and healthy life!  Best of luck to DOXA and Project AWARE!



Monday, October 11, 2010

Orange, yellow, and the DOXA SUB

It goes without saying that most divers of a certain age, not to mention dive watch collectors can't hear the word DOXA without thinking orange.  Why orange?  Well, it would of course be easy to say that it was down to a marketing decision - all of the other professional grade dive watches were black or blue and orange was different.  Of course by now most people know that the choice of orange was the result of a series of tests at nearby Lake (Lac) Neuchatel to determine which color was most visible at a depth of 30 meters.  So orange...
DOXA SUB 1000T Divingstar
A funny thing happened a few years later.  The same team went back out to the "R & D" lab (or lake) and tried some more colors.  And it was decided that in fact yellow was the more legible/brighter color at 30 meters.  But with all things like the DOXA SUB, you sometimes are most remembered for your first dramatic act, and the Inventors of Orange are no exception!  But the Divingstar lived on and is still a member of DOXA's fleet today.  

www.doxawatches.com