Monday, October 11, 2010

Orange, yellow, and the DOXA SUB

It goes without saying that most divers of a certain age, not to mention dive watch collectors can't hear the word DOXA without thinking orange.  Why orange?  Well, it would of course be easy to say that it was down to a marketing decision - all of the other professional grade dive watches were black or blue and orange was different.  Of course by now most people know that the choice of orange was the result of a series of tests at nearby Lake (Lac) Neuchatel to determine which color was most visible at a depth of 30 meters.  So orange...
DOXA SUB 1000T Divingstar
A funny thing happened a few years later.  The same team went back out to the "R & D" lab (or lake) and tried some more colors.  And it was decided that in fact yellow was the more legible/brighter color at 30 meters.  But with all things like the DOXA SUB, you sometimes are most remembered for your first dramatic act, and the Inventors of Orange are no exception!  But the Divingstar lived on and is still a member of DOXA's fleet today.  

www.doxawatches.com



1 comment:

  1. not to forget, that yellow also goes very well with a perfectly crispy tan - so not only in the lac, but also for 'la plage' (beach) the divingstar is a wonderful choice :)

    ReplyDelete