The Presidents And Vulcain - One For The Gipper

Just over 33 years since the last known presentation of a Vulcain Cricket to a US President past, present, or future (to Richard Nixon by the National Association of Watch and Clock Makers in 1955), Ronald Reagan visited Helsinki, Finland on his way to one final summit meeting in Moscow with the Soviet leader who was first presented with a Cricket directly from the brand just one year prior - Mikhail Sergeyevich Gorbachev.

And history (at least in terms of watch collecting) was about to be made. Several US Presidents had received or owned Vulcain Crickets up to this point. But insofar as the Vulcain company records indicate, not to mention the personal recollections of Michel Ditisheim, the company had never presented a Vulcain Cricket to a US President (sitting, past or future) up to this point.

Unbeknownst to most everyone, a family jeweler in Helsinki, Finland had been working on a special surprise for future US Presidents. What would later prove to be one of the most impressive "soft power" marketing strategies in the watch business, really started out as a sincere and heartfelt thank you.

Jouko Paajanen was the owner of that family jewelry store. But he was not originally from Helsinki. His family had lived fairly close to the Finland/Soviet border when the Winter War saw a young Jouko and his family flee their homes to escape an advancing Soviet army. His son Keijo remembered it this way -

"As many watch historians and fans know, there was in the past a tradition of presenting a Vulcain Cricket to US Presidents. We wanted the great story to continue and also because our family has always wanted to have good relations with the USA. My father and his family escaped from advancing Russians (Soviets) in 1939."

At some point in the 1980s (and despite my asking everyone involved, nobody remembers exactly when), Jouko and Keijo met with Michel Ditisheim in Switzerland, with the idea of ordering a collection of Vulcain Crickets to present to US Presidents visiting Helsinki. There was but one small problem - the Vulcain company was dormant. But the Cricket was still alive, and chirping - as the Thommen Revue Cricket.

Courtesy of Paajanen Jewelers

This was, essentially, the same watch but under a new livery. So a deal was struck, and Mr. Ditisheim agreed to create a special series of Crickets, but with a dial and case back indicating Vulcain. This made sense for everyone involved. The Paajanens had been loyal customers of Vulcain, and later of Revue Thommen. More than a business relationship, there was a genuine friendship between the two families.

The Paajanens ordered 100 pieces, in stainless steel, and stainless steel with gold plating. The gold plated models would be presented to Presidential visitors, and the balance would be sold exclusively by the Paajanens in their store. And while I have stated in the past that this was solely the effort of idea of the Paajanen, I have learned that in fact that while the Paajanen's did indeed order and pay for 100 pieces, none of it would have been possible without the willingness of Michel Ditisheim to partner with them on a project that would not truly benefit him or Revue Thommen as the watches bore the name Vulcain on the dial and case backs, and were only sold in Helsinki, Finland. But having spent some time with Mr. Ditisheim, I have come to learn that at heart, he is a bit of a romantic. And having spent some time in La Chaux-de-Fonds as well as the new Vulcain HQ in Le Locle, it is abundantly clear that there would be no Vulcain as it is today without the contributions made by the Ditisheims, and Michel Ditisheim in particular.

But back to 1988 -

A customer of the Paajanen's had connections of some sort at the US embassy, and through protracted arrangements, it was agreed that a Vulcain Cricket would be delivered. But nothing is ever that simple. The watch was delivered to the embassy a full week in advance, but it remained unknown up until the very last minute as to whether or not the watch would find its way to President Reagan when he visited. 

Spoiler Alert -

Courtesy of the Paajanen Family

And so, nearly 4 decades later, the Cricket was once again alive and well and chirping on Pennsylvania Avenue.

Tune in next time, when the Cricket hops to the wrist of a high school kid who instead of heading to the Ivy League, opted to enlist as a Naval Aviator following the attack on Pearl Harbor.

The Presidents And Vulcain - The Cricket Travels East For An Unexpected Stop In Moscow

With Vice President (only later to become President) Richard Nixon leaving public life in the 1970s and Gerald Ford replacing him, the Oval Office was decidedly "Cricket Free" for quite some time. For those of you following along at home: Up to this point, Vulcain had not presented a Vulcain Cricket to a US President (sitting or future). Once again, a huge thank you to Michel Ditisheim for a lot of background that he provided.

When I was meeting with Mr. Ditisheim back in November, I asked him about a Time Magazine cover that featured a noted world leader wearing what appeared to be a Vulcain Cricket. And it was during this conversation that the TRUE identity of the first "President" to receive a Vulcain Cricket from the Vulcain company, was not born in the US. In fact, the first to be presented a Cricket directly from Vulcain was not born in Virginia, Ohio or New York, but rather by the Yegorlyk River, in Privolnoye, Stavropol kray, Russia, U.S.S.R.

"Wait, what's that you say? The first time Vulcain presented the "Watch of the Presidents" to a president was to the General Secretary of the Central Committee of the Communist Party of the Soviet Union?"

Courtesy of Time Magazine

Yes watch fans, the Soviets beat the US to space with Sputnik, and Gorbachev beat any US President in being presented with a Vulcain Cricket, directly by Vulcain.

What has been missed, or simply assumed by most accounts of the Cricket and the US President connection was that the company had given the watches themselves. This was never the case up to this point. And it is quite intriguing that Michel Ditisheim, the son of the inventor of the Cricket would be the one to set up his father's invention on its second act on the world's geopolitical stage.

What Mr. Ditisheim explained to me was that the idea to give Mr. Gorbachev a Vulcain Cricket came about in what I often refer to as the "between time". This is the time when Vulcain had slowed down its production and became part of the Manufactures d'Horlogerie Suisses Réunies SA, or MSR. This group was formed in 1961 and included Revue Thommen, Buser Freres, Phenix, and later Marvin (in 1976).

Mr. Ditisheim with the help of Vulcain enthusiast (and member of the Swiss Federal Council) Pierre Aubert helped to arrange the presentation of a Vulcain Cricket to the leader of the Soviet Union. The watch was delivered to the Kremlin in 1987, and then... nothing. Not a peep. Mr. Ditisheim could not have been blamed if he might have felt it was a failure as a PR plan. Three years passed, and  it wasn't until he went to his mailbox, and took out that week's copy of Time Magazine's International Edition (December 30, 1990, number 53) that he knew that the Vulcain Cricket had not only been successfully delivered, but had found its way onto Mr. Gorbachev's wrist! Vulcain never received any sort of acknowledgement or thank you. But there it was, the first ever Vulcain Cricket presented to a sitting "president", splashed large across the front cover of (at that time) one of the world's most important news magazines.

And the Vulcain Cricket was about to take to the air again, and travel westward to land again on the wrist of a former US President. But not quite as far west as you might think. Tune in next time to read about how a family jeweler worked with Michel Ditisheim to reclaim its title as the Watch of the Presidents.

A Real Brand Ambassador!

It seems that this is the age of the "Brand Ambassador" - generally someone very famous who has more money than God.  Someone who likes a "freebie" and gets paid an insane amount of money to accept a luxury gift.  Also, as we have sometimes seen, someone who then behaves in such a way that it truly embarrasses and shames the company that hired them.  Why is it, in this age of insane advertising budgets, that we do not see a true brand ambassador?  Someone that the company should well and truly be proud of?  


Well, today I got to speak with someone who I have come to believe is one of the few true brand ambassadors.  Someone who represents the very best of the watch brand ambassador.  The man who with his father worked to revive and sustain a wonderful tradition, and helped ensure that Vulcain
would remain The Watch of the Presidents.

So now, a few minutes with  Keijo Paajanen.


James Henderson - How is it that you and your family got involved with the Vulcain Cricket in the first place?


Keijo Paajanen - It was through a meeting we had with Mr. Michel Ditisheim in Switzerland.  He was the Director for MSR (Montres Suisse Reunion) and a shareholder for Revue Thommen S.A. 


It was actually his father Robert Ditisheim who originally created the Cricket!






JH - Helsinki, Finland is a long way from the US.  What was it that motivated your family to start presenting the Vulcain Cricket to US Presidents in the first place?


KP - As many watch historians and fans know, there was in the past a tradition of presenting a Vulcain Cricket to US Presidents.  We wanted the great story to continue and also because our family has always wanted to have good relations with the USA. My father and his family escaped from advancing Russians (Soviets) in 1939 (JH notes - this is the period of the Winter War).

JH - Who have you presented Vulcain Crickets to?

KP - To Ronald Reagan, George Bush (and same time Gorbachev), Gerald Ford (I personally met), Bill Clinton and Jimmy Carter (I met also personally) and finally last year to Vice President Biden.

Rosalynn Carter, President Jimmy Carter and Keijo Paajanen.  Photo Courtesy of Keijo Paajanen

JH - Who was the most interesting President/Vice President you have presented a Vulcain watch to?

KP - That must be Jimmy Carter I met personally. He was such a nice person. I also met his lovely wife Rosalynn

JH - Do you now carry the current Vulcain collection?

KP - We did have some of the new pieces but at the moment no, we do not carry it.

JH - It seems that there is a great deal more to the Vulcain tradition than simply presenting a watch, you and your family have really acted as true ambassadors not just for the Vulcain Cricket, but for Finland as well.  

KP - It is our family tradition to present this very special Vulcain Cricket watch every time a US President or Vice President visits Finland.  The Vulcain Cricket is the watch of the Presidents.  The Cricket is also a Great Story.  It has been worn by Presidents Dwight Eisenhower, Harry S. Truman, Lyndon B. Johnson and Richard Nixon.

We wanted this Great Story to continue, so in 1988 when President Ronald Reagan was in Finland we presented him a with a Cricket watch. 

Courtesy of Keijo Paajanen

In 1990 we presented a Cricket to President George Bush during the Helsinki Summit. (Actually we also presented a Cricket to Russian President Mikhail Gorbachev.  We never got a letter but you can see him wearing the watch on the cover of Time Magazine's International Issue  (December 31, 1990 number 53).

Copyright Time Magazine

In the summer of 1995 we presented a watch to President Gerald R. Ford while he was in Finland to celebrate the 20th anniversary of the signing of the Helsinki Accords.  I had great honour to meet him personally! 

Keijo Paajanen and President Gerald Ford.  Photo courtesy of Keijo Paajanen

In 1997 we presented a Cricket to President Bill Clinton while he was in Helsinki.  A few months later we presented a Cricket to President Jimmy Carter, with him being the ninth President of the United States of America to wear the very same watch model.  I had the great honor of meeting President Carter and his lovely wife Rosalynn.  No wonder we call the Cricket the watch of the Presidents.

One important historical note is that Richard Nixon got his Vulcain Cricket while he was Vice President in 1955. He received his Cricket from the National Association of Watch and Clock Makers.

JH - And the tradition continues with Vice President Joe Biden?

KP - Yes.  And I feel it is time for me to provide some information concerning my gift to Vice President Biden since the PUBLIC FINANCIAL DISCLOSURE REPORT was released. I knew this was going to take place since I was contacted long time ago by  The Ethics Counsel of the  Office of the Vice President.

The watch (the particular model) given to Vice President Biden is from a stock my father kept (only a few pieces) for future presentations and this is why they are no longer in stock lists and therefore no longer for sale. My father passed away 2009.

What I want -

For those of you who read my post about Vulcain in Finland (i.e. prior to the recent relaunch), I have now found the NEW Vulcain that is at the top of my wish list -

Courtesy of Vulcain

This is the Vulcain 50s Presidents’ Watch Heritage Gold & Steel.  This is as close as I have seen to that watch that teased, taunted and tormented me back in Helsinki.  I have started saving my pennies!


Some details if you're interested -

Caliber Vulcain Cricket V-10

Technical characteristics:12-lignes mechanical hand-wound alarm caliber, 17
rubies, 157 parts, double barrel, equiped with the Exactomatic
system, lift angle 48°

Dimensions diameter 28mm, height 5.6mm

Frequency18,000 vibrations per hour

Power reserve42 hours

Alarm lasting15 to 20 seconds

Movement: Cricket Calibre V-10

Functions: hour, minute, centre seconds, 20-second alarm lasting

Case: two-tone 18K rose gold/steel, 39 mm in diameter, sapphire caseback revealing the stylised "V" for Vulcain

Water Resistance: 50 meters / 160 feet

Strap/Bracelet: alligator leather

Read all about it  -

www.vulcain-watches.ch/