Club 995 From Christopher Ward

This press announcement just rolled in, so to save time, here's the "unvarnished" version direct from Christopher Ward -

This afternoon Christopher Ward are launching a new customer initiative - Club 995 - offering 5 of their most iconic models at £995.

Co-founder Mike France had this to say:

"Club 995 epitomises our founding mission - to challenge some of the luxury watch industry’s extravagant cost-to-price multiples, making premium quality watches that are accessibly priced and within the reach of everyone.  Although we constantly strive to offer the keenest possible prices on all watches throughout our range, since our 2014 merger with our Swiss atelier partners Synergies Horlogeres, we’ve been working to create efficiencies and make savings within our supply chain that are now possible to pass on to our customers. If our motivation is the honest pricing and fair margin tenets of the business, then the starting point for us is the ultimate cost to the customer, and everything we do works to achieve that goal. The entire range benefits from this approach but in Club 995 this philosophy is most evident – where we’ve really gone the extra mile both in Maidenhead and in Biel to create something that enhances the value of such fine watches to our customers."

Christopher Ward C90 Beckett's

Cornering Quality The Christopher Ward C90 Beckett’s The news that Silverstone will be staging the British Formula 1 Grand Prix for the next 17 years prompted the petrol-heads at Christopher Ward to think of a way to celebrate.  Chris and the design team in Maidenhead disappeared into their studio for a while and came up with what many believe to be their finest design yet.  For anyone who knows about motor racing, ‘Beckett’s’ was an obvious name for a watch that combines precision, power and extraordinary performance.  The Beckett’s complex at Silverstone is one of the most demanding sets of corners on any Formula 1 track in the world.  It also provides heart-stopping views for spectators as cars flick left, then right, and change down two gears, before making a fast right exit reaching speeds of more than 180mph (290kph). Drivers experience close to 3G of lateral force first one way, then the other. The design of the C90 Beckett’s has a subtle retro feel – more Stirling Moss than Lewis Hamilton.  It features a superbly crafted, multi-layered precision dial, incorporating the 45 hour power reserve meter which is the outward expression of the complex Valgranges ETA A07.161 Automatic movement.  The power reserve movement has been specially customised by ETA for the C90.  The watch will appeal to anyone who lives life in the fast lane and demands total commitment to quality.  Cutting corners has never been an option with Beckett’s…

C90 Beckett’s - Power Reserve C90-SKK £699

www.christopherward.co.uk