You Get to Pick 1 - Horage

So every BaselWorld, many of us tend to think about the one watch we would want if we could choose just 1 from what is on display.  But this year, I thought I'd mix it up a little bit and consider not only the brands that will be there, but also the brands that might be there, just behind the scenes but not in the main halls.

And in that spirit I'd like to kick it off with the Array from Horage:

Courtesy of Horage

Horage is an interesting little firm that operates out of Biel/Bienne.  They ran a successful Kickstarter campaign this past year and I got to see some early prototypes in New York back in October -

This is a seriously cool watch at an unbelievably aggressive price.  Hours, minutes, seconds, BIG DATE and power reserve indicator all packaged within Horage's manufacture movement.

So on the rational side, yes, it makes sense.  But the pull for me is deeper than that because it is also somewhat emotional.  Because you see gentle reader, this little bijoux combines all of the horological bona fides mentioned above, but presents it in a wonderfully whimsical package that takes me back to two of my favorite SWATCH watches -

Shamelessly borrowed from the world-wide infoweb

The SWATCH Calypso - which graced my 17 year old wrist circa 1985 - 1986.

Courtesy of SWATCH

And I think that is why Horage has so much potential.  Yes, they make more conservative timekeepers, but if we're being completely honest about it - nobody needs a watch.

You want one.

And the reason you want one is (I hope) that it appeals to you on several different levels - practical, and visceral. Because ultimately, there is that little piece of you that while logical, is also that same kid who didn't always listen to his head, but also his heart.

Courtesy of Horage

Here are the pertinents -

DETAILED FEATURES

Case: 316L , stainless steel
Diameter: 39mm
Movement: K1 automatic 60h power reserve
Functions: 3 hands , Big date , Power reserve indication
Rotor: Tungsten laser Matterhorn
Dial: applied index , luminous
Hands: diamond cut with luminous
Crystal: domed sapphire
Case Back: sapphire crystal
Crown: Stainless steel
Strap: Calf leather white , NATO strap
Buckle: Stainless , U-flex , Single fold
Water resistance: 100m
Sex: Unisex

Catching up with Horage

So last Saturday found me down in the big city to visit a few clients and see some new watches.  And one of the brands that made a bit impression was Horage.

 

Andi Felsl Head of Strategy

Change is what is sorely needed in the watch business, and change is what Horage is offering on a lot of levels beyond mere watch making.  But more on that later, we'll stick to the watches for now.  Most specifically the Array -

 

Horage

ARRAY K1 39mm SS-BB

This watch and it's three partners started life on Kickstarter, but if my information is correct, these will be shipping in the next few months.

 

ARRAY K1 39mm SS-WW

ARRAY K1 39mm SS-GG

 

 

A manufacture movement, hours, minutes, second, big date and power reserve indicator.

Stay tuned!