About Advertising on Tempus Fugit

So today marks the launch of the new Tempus Fugit.  I realize it looks pretty much the same but sometimes it's the little things ; )

The new banner ad system is now in place and you may notice that Defakto is now at the top of the page.  The idea behind the banner ads is pretty simple -
Tempus Fugit gives the brand the banner at a very low monthly price.  The brand agrees to make a donation to a recognized charity.  Tempus Fugit then promotes the brand's charitable cause with a side banner (right hand side, just beneath the clock).

In the case of Defakto, it is the hard working folks at Doctors Without Borders, or as it is known in Germany,  Ärzte ohne Grenzen-

So I encourage you to help Defakto in their support of  Ärzte ohne Grenzen, and we thank them sincerely for their support!

Giving Stuff Away

I would like to quote  Ian Charleson from one of his memorable moments portraying the great Scottish runner and rugby player Eric Liddell in Chariots of Fire.  And I will need to paraphrase here as unfortunately the quote was not recorded for posterity on IMDB and it was many years ago, but here goes:

One of the great consolations of being famous, if only as a rugby player, is occasionally you get asked to come and give things away!

This was from a scene in the film where he was attending an event (not unlike today's highland games) and awarding prizes to the young boys who ran in a race.  

In many ways, BaselWorld each year is an opportunity for me to have that feeling for myself and Carlo and Samuel Naldi.  Each year, we present the Writing Wrongs Award to a watch brand, or someone working in the industry working to solve seemingly unsolvable problems.  This year, Nomos was recognized for their work with Doctors Without Borders.

I have to be honest.  For a few moments this past year I thought, you know, enough. Nobody cares.  What's the point?  Stop pushing.

And then I realized that maybe more people care than I realized. 

Yes, this is a call to action.  

This is not a request, but a demand that the brands stop talking and start doing!

So - for those of you who think maybe I've mellowed and am just going to sit on the sidelines from here on out (yes, that means you Jean-Claude Biver), guess again!  

Do some good, write some wrongs!  I will be very happy to shake your hand next year.

Doing Good - NOMOS Glashütte

With the current struggle going on to contain the Ebola outbreak and treat those stricken, organizations like Doctors Without Borders have found themselves at the forefront.

NOMOS Glashütte has created a special series of watches to help raise awareness and money for the invaluable work this organization does every day.

 NOMOS Glashütte

The above are the Doctors Without Borders editions for the US market.  For each piece sold,  NOMOS Glashütte will donate $100 to Doctors Without Borders.  It is available in 2 sizes:

The Tangente 33 (on the left) and the Tangente 38 (on the right).  Here are the details:

Special Edition
Tangente 33 for
Doctors Without Borders United States of America

Movement: α (Alpha)—NOMOS caliber with manual winding

Case: stainless steel, bipartite;
diameter 32.8 mm; sapphire crystal glass; sapphire crystal glass back,
height 6.55 mm

Dial: galvanized, white silver-plated, red 12, inscription Doctors Without Borders

Hands: polished, black oxidized 

Water-resistant: to 3 atm 

Strap: velour leather


Limited to: 1000 watches 

Reference number: 123.S3 

Special Edition
Tangente 38 for
Doctors Without Borders United States of America
Movement: α (Alpha)—NOMOS caliber with manual winding

Case: stainless steel, bipartite;
diameter 37.5 mm; sapphire crystal glass; sapphire crystal glass back,
height 6.75 mm

Dial: galvanized, white silver-plated, red 12, inscription Doctors Without Borders

Hands: polished, black oxidized 

Water-resistant: to 3 atm


Strap: Horween Genuine Shell Cordovan 

Limited to: 1000 watches


Reference number: 164.S2 

Screw Black Friday - Make it RED Everyday!

NOMOS - NOMOS is putting their money where their mouth is.

Courtesy of NOMOS

17 wool blankets

Or life-saving treatment for 20 children affected by malaria—these are what a $100 donation to Doctors Without Borders/Médecins Sans Frontières (MSF) can purchase. And it’s why the watch making company NOMOS Glashütte has designed and built two limited editions of the classic Tangente MSF USA

Courtesy of NOMOS

NOMOS Offers a Helping Hand to Doctors Without Borders

NOMOS has stepped-up to help promote the cause of Doctors Without Borders with a few new versions of the Tangente.

Courtesy of NOMOS Glashutte

And if you have any doubts about the sincerity of the folks from Glashutte when it comes to charitable causes, I can attest from personal experience that NOMOS Glashutte is the REAL DEAL.