Earth Shattering News from Ernst Benz!

Yeah, just kidding ; )

When in doubt, grab a co-branding partner and swing 'em round!

Courtesy of Ernst Benz

Ladies and gentlemen, boys and girls -
The Camaro Fifty Scope from Ernst Benz.

Now in fairness to a LOT of people out there, the Chevrolet Camaro is a very popular piece of automotive iconography.  And having been in on many a pitch meeting myself for co-branded watches, I have no doubt the argument was compelling.  

But truth be told, apart from a disturbing dial and a rather ghostly Chevy logo on the back, this is essentially just like every other Enrst Benz to pop out of the chute.  Which, by the way, is fine.   

Just don't tell me it's different, edgy or bold.  It is a stock watch with a different dial and an overlay print on the back crystal.  And in fairness, if that is what the buying public is after, then Godspeed.

And at the low, low price of $5,700?

Sigh...

So no, this one is not for me.  But as ever, here are the pertinents and judge for yourselves -

CAMARO 50TH ANNIVERSARY 

Limited to 50 Pieces

CALIBER:
Automatic Valjoux 7750 Incabloc
Glucydur Balance
Nivarox Alloy Hairspring

FUNCTIONS:
Hours, Minutes, Subsidiary Seconds, Day and Date
Chronograph: Hours, Minutes and Central Seconds

CASE:
47mm Titanium Steel
47mm Brushed Stainless Steel
47mm Black DLC Brushed Stainless Steel
Crown: Knurled, double O-ring sealed Crystal: Domed sapphire glass with
Exhibition back with sapphire glass
Water Resistant: 5 Atmospheres - 50m/165ft 

JEANRICHARD's “208 Seconds” Aeroscope Timepiece

This just in from JEANRICHARD -

Courtesy of JEANRICHARD

Swiss luxury watchmaker JEANRICHARD honored its brand ambassador, Captain Chesley “Sully” Sullenberger to commemorate the 5^th Anniversary of the landing of Flight 1549 on the Hudson River with the launch of the special edition “208 Seconds” Aeroscope watch. The event, which took place at Tourneau TimeMachine 57^th Street and Madison Avenue in New York City, celebrated how the American hero saved 155 people in only 208 seconds on January 15, 2009.

Ernst Benz at BaselWorld

 So  earlier this week I had the chance to catch up with the Ernst Benz team.