prior levels and typifying the assessment of basic human nature another great commentator on the watch business (Napoleon Bonaparte) provided in a Ted Talk back in the day - "Men are moved by two levers only: fear and self interest."
I still never cease to be amazed by the short- term memory of Watch Town's shot callers, they quickly went from squealing like a pig on Liberation day, to sticking their whole faces in the trough once they were assured that the only people really feeling the pinch would be their retail partners, customers, and the staff that some companies opted to lay off.
And, sadly enough, the same disregard for recent history is afflicting some of the very retail partners who got the fuzzy end of the lollipop not so long ago. Righteous indignation had been the order of the day back in April. For many of these guys and girls it must have felt like a betrayal. They had put their faith in a false prophet who, as it turns out, did not necessarily have their best interest at heart.
So we will all take a short break, slowly get excited, and reconvene in about three and a half months so we can pretend like 2025 never happened.

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