Wednesday, August 27, 2025

The M.A.D.1S “Grow Your Dreams”

From MB&F -

Courtesy of MB&F

This is the latest of the M.A.D. Editions heading for raffle, the "Grow Yor Dreams". 

Courtesy of MB&F

This latest collaboration is with Yinka Ilori. Per MB&F -

We are so happy to announce a new collaboration created with British-Nigerian artist and designer Yinka Ilori: the M.A.D.1S ‘Grow Your Dreams’!

Known for his bold use of color and playful designs, Yinka brings an exciting perspective to his first-ever watch collaboration.

Maximilian Büsser discovered Ilori in 2023 and became an instant fan: “Yinka Ilori lives in a universe bursting with colour; his work makes you feel alive, like a rush of adrenaline pushing you to go further. This collaboration has created something that brings joy, a reminder to realise your own dreams”.


Courtesy of MB&F



Like the previous M.A.D. editions, this one will use a raffle to determine who gets to order one of these wonderful time machines -

The Raffle:


The raffle kicks off on Tuesday, September 2 at 2PM Swiss time and will stay open for one full week- plenty of time to sign up! 🎟️



The draw will happen right after it closes, and a few days later, we’ll reveal the lucky winners.


Here are the pertinents -

  • While the 42mm case and Swiss-made LaJoux-Perret movement remain as in the M.A.D.1S, the titanium rotor has been entirely re-engineered: slimmer and milled with a tree motif, then anodised in yellow, green, or blue.


  • Colourful time display featuring numerals by Ilori.


  • Stamped aluminium baseplate adding 3D wave textures under the movement.


  • Each model features mismatched rubber straps with stamped leaf patterns, and comes with a second interchangeable white strap.



Feeling lucky? If so, here is the link to participate in the raffle -



No comments:

Post a Comment