And Then Panerai Called Out To Me

Okay, as previously noted, I am not a huge fan of mono-brand boutiques. Having said that, every now and then I get a pleasant surprise!

Newbury Street has become a hotbed for watch boutiques. IWC, Rolex, Patek, Richard Mille, and now Panerai.

Unlike a lot of boutiques - particularly the ones I remember from Beverly Hills, the Panerai boutique has a LOT of space. The displays are well spaced out, and unlike so many boutiques, there is actual product!

And of course, boutique exclusives.

And although everyone thinks Luminor when they think of Panerai, I favor the Radiomir -

And in the words of Chet Baker - I fall in love too easily...

I have been admiring this little wrist rocket from afar and finally had an opportunity to try it on.

The Radiomir Tre Giorni!

I think I admire so much because in many ways it is so different from what you think of when you think of Panerai. It is subtle, but yet still clearly a Panerai - just not so obvious! So now I have to have a serious conversation with my current collection and my piggy bank as the Radiomir Tre Giorni is haunting my dreams.

Above all else, however, a boutique is the people who work there. As a former Tourneau guy, I always make a point of identifying myself as press - NOT a potential customer. I don't want anyone feeling like I was wasting their time. In most situations, the sales staff will nod and say "feel free to look around". But clearly Panerai believes in customer service! Victoria who was working that day welcomed me, asked me whether I would like water (even sparkling) or coffee while looking around, and gave a lot of great information and feedback on the boutique, what was popular here in Boston, and is now complicit in my scheme to buy a Radiomir Tre Giorni ; )

So if you should find yourself in or around Back Bay, I highly recommend you pop in.