Tuesday, March 28, 2023

Who is Ginny Wright?

If I were a betting man? 

The next CEO of Audemars Piguet. 

Courtesy of NBC and the worldwide infoweb
To quote that other great commentator on the watch business, Flavor Flav, this is "Straight up on the Columbo Tip". As I was enjoying my post work bubble bath, and perusing the latest copy of Monocle (thanks again Mr. Brule), I came upon a rather curious piece on Ms. Wright. Ostensibly about leadership and blah, blah, blah. But this was a bit different. It was clear that this was definitely a coordinated effort to get her play in an international publication of record, and frankly, you can't do better than Monocle. The interview occupies two full pages, with a full page photo that I am assuming was styled by Monocle. The leather "parachute trousers" were an interesting choice, but what was more telling was the depth and breadth of the interview. I don't want to play spoiler, but the timing of this article hitting couldn't have been accidental. My suspicion is that some announcement is imminent, possibly the third or fourth day of Watches and Wonders. Swatch group had the Mission to Cash launch last year, this might be just the headline grabber for a certain "small" family brand. 

Monocle has a presence in Switzerland - Zurich if I am not mistaken. And again, the timing of this article and the prominence of its placing is a bit too much of a co-wink-ee-dink.

With that said, I could be wrong...

In fairness, despite tireless efforts to get so much as a press release from the great and good in  Le Brassus, just to simply get on the press release distribution list, they have treated me with the same disdain that might be meted out for an engorged tick suckling on their ankle. So suffice it to say, I have no inside track on info. here.

But if I am right, then the press accreditation czars at Watches and Wonders can SUCK IT!

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