Available today in Tokyo, Zurich, London,Milan, but curiously not anywhere in Kentucky!
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| Courtesy of Swatch / Omega |
I realize we are talking about different languages and different cultures, but when I read the Omega/Swatch teaser I pictured a prohibition era moonshiner -
But with that said, given the hyperbolic nature of the first Mission Swatches, and the teaser for this new model, I was a bit underwhelmed when I saw it.
Etymological Spoiler Alert:
No, apparently Omega did not come up with the Moonshine name based on the prescribed base ingredient for the preferred aperitif of Ivy Leaguers - You can keep your Negronis, I'll have a snifter of the Jungle Juice, my good man!
Not that I would really know anything about it, I went to a land grant university, but I digress....
The Moonshine in Omega's Moonshine Gold is not the concoction of a tax averse denizen of Appalachia. It is the name given to the gold used to paint the hand. It is apparently composed of recycled gold that is sourced from a refinery within the Swatch Group. So props on the eco-friendly touch. The extent of this is limited to (or focused on, depending on your point of view) the main chronograph second hand.
All naming conventions aside, as far as releases go, this one was a bit of a squib. While we are not as "chummy" as we once were, I have a lot of respect for Robert-Jan Broer's Speedy Tuesday programming, and I think that this would be not only a logical, but wildly popular next "mission" Omega/Swatch mash-up. It seems a bit of a missed opportunity. There was momentum, there was interest, but an EVEN MORE exclusionary (not exclusive) Mission Swatch just leaves an even more bitter taste in the mouths of the faithful, and no amount of Everclear is going to wash that out -
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| Courtesy of Wikipedia |
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