SNGLRTY - This Is Not A Watch Review

I recently had the opportunity to wear the SNGLRTY  Desert Sunset for a few days -

So as the title informs you, this is not a watch review, but you will get my feedback on the SNGLRTY Desert Sunset.

For those of you just tuning in, SNGLRTY launched through a crowd funding effort a few years back. The brand currently offers 2 models one with a date function which uses the Ohi-4 module configuration, and one without which uses the Ohi-2 module configuration. The Desert Sunset does not have a date and uses the Ohi-2:

Module & Movement

MODULE	OHI2 time adjustment
BASE MOVEMENT	SELLITA SW200-1 Standard Execution
OHI MOVEMENT SIZE	25.6mm Diameter, 4.6mm Height
FREQUENCY	28’800 A/h (4Hz)
POWER RESERVE	38 Hours
NUMBER OF JEWELS	26

The case is of stainless steel and measures 40.5 mm in diameter and is 12.2 mm thick -

For me this offered a good size and fit -

In terms of design, I have to say that overall I like it. In terms of the "outside" of the watch, my only disagreement is that the case lugs utilize hex key screws to secure the strap -

I know and appreciate that there are folks out there who love feeling like they are "handy" using tools to remove and attach their own straps. And I accept that this is a personal choice from my side - I simply can't be bothered. To this end whenever I get straps made by Lic I always request quick spring bars. (Publisher's note - James Henderson has worked with Lic straps in the past to help promote them in the US. While he does not currently distribute Lic straps, Tempus Fugit believes it is important to fully disclose this previous relationship).

As far as the strap and buckle goes, they are absolutely first class!  Very comfortable and well made.

Needless to say, the movement has a staring role with this watch. I like single-handed watches and am the proud owner of a MeisterSinger. That being said, the actual mechanics behind the SNGLRTY and its patented module have taken the ideas governing single handed watches to a whole new level. The SNGLRTY watches offer the wearer a much more accurate read on time as the minutes are displayed within the ring at the tip of the hour hand as the minute ring circles counter clockwise as the hour hand circles clockwise. 

You won't be reading about all of the technicalities here - remember, this is Tempus Fugit ; ).  Suffice it to say, I think it offers something truly different than what has come before it. And add into the bargain that you have the opportunity to customize a SNGLRTY to your own design (within the constraints of the SNGLRTY customizer anyway).

For me, this is about more than a watch. It is a very interesting story about two guys who probably could have picked better ways to obsess, fret, get frustrated, and ultimately succeed than making a brand new concept for a micro brand. But that's what makes the story great.