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Courtesy of Omega |
But if I single out Robert-Jan, it is because he is perhaps the single greatest brand ambassador that Omega could ever hope to have. He is singularly passionate about the Omega Speedmaster. Speedy Tuesday has become one of the most looked forward to features to many watch lovers out there, and it says something very positive about Omega that they are finally teaming up to offer something unique and (in my opinion) extremely desirable.
So I guess maybe you might want to hear something about the watch? Well, I really like it! And it marks another interesting turning point for Omega, this one is offered DIRECT to the customer for online purchase!
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Courtesy of Omega |
For the very
first time, the Swiss watchmaker OMEGA is offering online sales of a
new timepiece. Expanding the reach from its global network of boutiques,
the brand is excited to connect to its online community
in a new way.
For now, one unique watch will be marketed and sold exclusively online. The OMEGA Speedmaster “Speedy Tuesday” Limited Edition will be showcased on the @OMEGA Instagram channel and customers will be able to
click through to a dedicated page at omegawatches.com
where they can reserve the watch. There are 2,012 models to reserve
and, subject to availability, customers can even specify the Limited
Edition number they want. Once chosen, the watches will be delivered
in the summer of 2017.
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Courtesy of Omega |
The OMEGA Speedmaster “Speedy Tuesday” Limited Edition has been produced five years after the creation of the #SpeedyTuesday hashtag by Fratello Watches founder Robert-Jan Broer.
For half a
decade, an online community of #SpeedyTuesday fans has been steadily
growing around the world with Speedmaster pictures and comments being
shared every week. In tribute to these chronograph devotees,
OMEGA is proud to introduce the new model that blends some of the
Speedmaster’s most popular design features.
The design
is inspired by OMEGA’s Speedmaster “Alaska Project III” model, created
for NASA in 1978. At the time, NASA insisted that the watch had to be
both anti-reflective and easy-to-read, or in other words
- suitable for use in space. The “Speedy Tuesday” has stayed true to
these qualities with a brushed matte-finish stainless steel case and
large radial numerals on the subdials.
In fact, the return of these famous radial subdials is just one of the vintage
touches on the watch.
The use of
the “Reverse Panda” dial is also influenced from the past. First used by
OMEGA in 1966, the white opaline-silvery subdials are set against a
black dial, encircled with a bezel ring and tachymeter
scale in matte black aluminium. There
is a rare appearance of the vintage OMEGA logo and all markings and
radial subdials have been coated with bright luminescent ink.
Other
classic Speedmaster touches include a domed hesalite crystal with a
central OMEGA logo, as well as a vintage-cut brown leather strap with
vintage buckle and stitching. Of course, OMEGA has also retained
the calibre 1861 on the inside, the movement used in the famous
Speedmaster Moonwatch.Bravo Omega, and bravo to the Fratello Watches team. Here is the Fratello Watches Masthead so you can familiarize yourself with this deserving, hard working crew -
Robert-Jan Broer
Being obsessed with watches ever since
he was a little kid. Having a background in Information Technology,
Information Management and IT Auditing, Robert-Jan has been active in
the field of banking and auditing for quite some years before he decided
to chase his horological dreams and become full time occupied with
watches in 2012. Besides Fratello Watches (2004), Robert-Jan is
co-founder of Chronolytics (2012)
and is freelance editor for a number of publications. His first real
mechanical watch was an Omega Speedmaster Professional caliber 321.
Bert Buijsrogge
Bert Buijsrogge has worked in the
real-estate business for 15 years and combined his passion for watches
and photography over the years. He became famous for his watch
photography and created a specific branded watch calendar for a couple
of years. Most of the photos seen on Fratello Watches are made by Bert.
Besides working for Fratello Watches, he runs a photography business with a strong focus on watches.
Gerard Nijenbrinks
Gerard has been in the watch industry
for over two decades now. He owns a watch shop in The Hague, The
Netherlands, and besides that he has journalistic and photographic
activities in the field of watches. Collecting watches since he was six
years old (true!) and triggered by a friend, he bought his first ‘real’
watch in the late eighties; an Omega Speedmaster Professional with glass
back. This was the first watch of a nice, even today ever growing,
collection.
Blaise Ferenczi
Blaise has been a fan of watches as long
as he can remember. His passion for watches really took off in 2007
when he purchased his first fine Swiss timepiece. From 2007 up to
recently, he was also an active and involved member of a number of
on-line watch communities. Blaise has a weak spot for vintage Omega
watches and vintage watches in general.
Michael Stockton
Michael has worked in the Automotive
Industry and is currently in the Electronics Industry. When he’s not
cruising at 30,000 feet, he calls Frankfurt, Germany and outside of
Philadelphia, Pennsylvania home. Michael became interested in watches at
a young age through the influence of his father. His interests lie in a
wide array of watches, but he has a real passion for Seikos, Rolex and
60’s-70’s chronographs.
Teun van Heerebeek
During his college period watches became
top of mind for him. Since he has a bachelor’s degree in design he
often focusses on watch-design matters, but also adores the more
technical side of watches and watchmaking. He is the founder/illustrator
of Watches & Pencils
and contributes to opinionated articles with a humourous and creative
topping here on Fratello Watches. Together with you he likes to explore
the vast watch-lands in all it’s diversity. Not only the obvious
articles and reviews, but also more brand independent and autonomic
topics like watch hands, typical WIS terms and aesthetic cases.
Great watch, great idea, great cooperation & is this the official start of Online sales for the Swatch Group?
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