Friday, December 20, 2013

The Cult of Personality

Let me ask you - who is the CEO of Proctor & Gamble?  How about Costco?  Honda?

Those of you who are hard-core business/investment types might have the answer to these and other questions, but get a bunch of watch folks together in a room and we know so much about the various CEOs that we can even hazard a pretty good guess as to what they had for breakfast.

Now perhaps that is testimony to the power that watches have over us.  But having received yet another  "transfer announcement" this morning, and the invariable discussion that it has generated amongst my colleagues and myself, it has become very clear to me that the actual watch is only part of our fascination.

Now in fairness - I am as guilty of this as anyone, maybe more so.  I am "feeding the beast" on a nearly daily basis.  It is one of the inevitable results of the rescue of the watch industry that the men and women who participated in it would become bigger than life.  The irony in this is many of the "titans" of the industry aren't half as interesting in person as you might think.  I had one of the most UNDERWHELMING experiences of my life when I got my "private audience" with one of the original big dogs of the 80s & 90s.

So ultimately, it is safe to say that  we love watches - but we are also, to a large extent, somewhat addicted to the inner workings of the industry and the brands themselves.  We can't help it!  A watch is ultimately the result of the people who made it, promoted it, sold it and will ultimately service it.  Now if and when someone refers to the next hot CEO as "Dear Leader" we might be having a different conversation ; )

Keep it wound!

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