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| Courtesy of Girard - Perregaux |
GIRARD-PERREGAUX
GIVES LIFE TO A UNIQUE COLLECTION OF IMAGES
THAT
CELEBRATES ITS PARTNERSHIP WITH THE ACADEMY MUSEUM OF MOTION PICTURES
Girard-Perregaux celebrates its partnership with
the Academy Museum of Motion Pictures by curating a selection of images honoring
the history and connection of the art of moviemaking and watchmaking.
The
images showcase a series of compelling pairings revealing interesting
similarities between the creative process behind the making of a watch and the production
of movies. The photos, all meticulously selected from the extensive Academy and
Girard-Perregaux archives, show how both processes aim at creating something
that is timeless and iconic, that is born from physical work and
that, in time, turns into something magic. Craftsmanship, talent, expertise,
patience, and attention to details are present.
“At Girard-Perregaux we
are proud to present these images that reinforce, with a visual journey through
the creation process, the raison d'être
of
our partnership with the Academy Museum” says Michele Sofisti, CEO of Sowind
and Girard-Perregaux. “Manufacturing a watch is a labor of patience, love and
perseverance, which are the same ingredients needed to make a movie.”
“We are thrilled to be
partnering with Girard-Perregaux on the creation of the Academy Museum of
Motion Pictures” says Bill Kramer, Managing Director of the Academy Museum. “Girard-Perregaux
represents the highest level of design and artistic integrity and perfectly
aligns with our goal of presenting the art of moviemaking to a global community
of arts patrons and film lovers through the Museum.”
A further nod to the film
industry, Girard-Perregaux has launched the Hawk Hollywoodland, a special edition
piece created as an homage to the film community.
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