Thursday, November 8, 2012

The Next Step for the New DuBois et fils

This just in from DuBois et fils -
Courtesy of DuBois et fils
The second model of DuBois et fils is another step to restart the brand, which currently makes it possible for watch lovers to join the company via crowd funding and to become a part of the oldest watch factory in Switzerland. With concept TWO DuBois et fils presents a chronograph that brings back the best memories of the 70s. Powered by a Valjoux 7750, concept TWO focuses on the most trusted chronograph movement and the contemporary best drive from Switzerland. In addition to the dial with orange accents, the case provides a visual match between the matt sunray bezel and the polished body.
Courtesy of DuBois et fils
The housing material is 316L stainless steel. Under the sapphire crystal, the dial shows a guilloche honeycomb pattern, the recessed totalisers of the chronograph and the running seconds are milled. With the orange luminous material the hands and indexes are equipped in style. Date and day display are matching the dial with white letters on a black background. The second model of DuBois et fils has a more sporty look than the first watch concept ONE.

"The new model reminds of the 70s, a difficult time for the mechanical watch. At that time, the quartz flood came with an enormous price decline that caused many problems for companies and factories," says Thomas Steinemann, owner and CEO of DuBois et fils. Since 1785 DuBois et fils is producing watches in Switzerland, however the concept is completely new: watch lovers can purchase one of the various shareholder packages and therefore become part of the oldest watch factory in Switzerland. At the same time the shareholders have the privilege to buy the new watches which are limited to 99 pieces per model at a reduced price.

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