Only Bremont!

I think what makes watches fun and interesting really goes far beyond simply making products.  You could produce the world's sexiest timekeeper, but without the human connection, it remains a mere product.

Most press releases I receive are pretty "clinical" - here is the watch, it is the "dog's bollocks", cunningly crafted of "unobtainium", blah, blah, blah...

This is why Bremont is a joy to cover, and to follow.  Because it's not just about the watch, it's about the people, and the story, and the constantly growing Bremont community.  If Michael Pearson ever grows tired of the watch industry, with his enthusiasm and powers of persuasive charm, he could probably do just about anything he chose to set his mind to.  But what he, and the rest of TEAM BREMONT convey is an attitude of inclusiveness - you can't help but to want to join their club.  It is perhaps some of the most powerful marketing that I've seen, because it isn't really marketing at all!  It is a sincere desire to create not just a great watch, but to create a great feeling.  There are marketing firms out there charging tens of thousands of dollars to help companies create "communities" online - but the truth is that they can only create an infrastructure - the skeleton or frame.  The real heart of the community must come from the brand - it must come from within or it will be as fake as $10 Roelux.

Courtesy of Bremont and Gary Connery

And true to form, there was Bremon'ts "wingman" to help celebrate the return of the Olympic games to London, dressed as HRM!

Courtesy of Bremont and Gary Connery

How fun is that?!?    Thank you Bremont for not only keeping it real, but keeping it really fun!