ANTOINE MARTIN - Martin Braun is back!

I think that this one would fall into the category of good things happening to good people - 


Martin Braun is back!

Here is the news, straight from ANTOINE MARTIN -


A watchmaker of exceptional talent, Martin Braun founded his company MHO AG (Manufacture Horlogère Obwalden) in 2009 with the declared aim of realizing his idea for his own watch movement, featuring the Swiss club-tooth lever escapement he had developed himself. After almost two years of intensive work, the first ANTOINE MARTIN movement developed and manufactured entirely in the company’s workshops is ready. It is a fascinating hand-wound movement with an integrated perpetual calendar, large date display and six-day power reserve.

Courtesy of ANTOINE MARTIN

Development of the second movement, an automatic, will be completed by mid-year. Both movements, featuring unprecedented technical innovations, are absolute highlights in watch design and are available exclusively to the new brand, ANTOINE MARTIN.

AN INDUSTRY EXPERT AS CEO

Courtesy of ANTOINE MARTIN

The man appointed to manage the brand is CEO Bruno Jufer, who has enormous experience of the watch industry. He has previously held positions with Maurice Lacroix, Jaquet Droz, Zenith and, most recently, as a member of executive management with Carl F. Bucherer. The new ANTOINE MARTIN watch collection was born under Bruno Jufer’s management. “Our watches are a distillation of all our expertise, our desire to create something totally unusual, and our passion for exquisite design, technology and top-quality materials,” he explains. The brand and its first watch collection will be presented to the industry and the general public at Baselworld, the world’s largest watch and jewellery fair.



A CLEAR VISION

According to Bruno Jufer, the brand has a clear vision. “We aim to establish ANTOINE MARTIN as a luxury watch manufacturer of worldwide renown. The brand will be a benchmark for innovative technology in movement construction and stand for unique watch design.” Master watchmaker Martin Braun and entrepreneur Antoine Meier jointly founded the manufacture and provided its name. The combination ANTOINE MARTIN has a pleasing ring and has a similar pronunciation in all the world’s major languages.

The decision not to resurrect and relaunch an existing brand name was a conscious one. “What we’re doing now is making use of all the expertise we’ve amassed in the past and gearing it entirely towards the future.  We aren’t drawing on a tradition established by long-gone founders: our developers and master watchmakers all live in the present and are under no obligation whatsoever to follow predefined routes.  Our independence as regards technology and design is reflected in our current and future products,” says Antoine Meier.

The upcoming world premiere at the Basel Watch and Jewellery Fair.

I will be there!


www.antoinemartin.ch