Thursday, November 4, 2010

TechnoMarine and Memories of 1985

Okay, I realize that the readership out there probably spans from Boomer, to X, to an as yet unidentified generation group.  That being said, I think I finally twigged on to why I am so fascinated by the TechnoMarine Cruise Steel that I have been wearing this past week.

For those of you who might not remember, there was a magic time not so long ago when a young man from Kutztown, PA came to New York and through his use of subway drawings made art more accessible to the urban masses - and made graffiti more accessible - and hopefully understood - to the suburban commuters!  With the commercial success of  "The Message" an emerging music trend gained traction.  And SWATCH was just starting out.  And Madonna had begun the transformation from dancer  to singer/world phenomenon.  It was the 80s.

In 1985 I was a young man, having just moved out on my own living in the northern part of Ohio.  Yes, we had hair gel and U2 tapes - but the SWATCH was a completely new and fairly foreign idea.  My two friends showed up fresh from their summer vacations - one with a SWATCH Yamaha Racer, the other with a SWATCH Calypso Diver.  Needless to say, I had to have one.  I saved up my pennies, and off I went to the May Company at the local mall (local being a 45 minute drive away) and made my purchase.  The Calypso Diver.

For those of you not familiar - Squiggly Swatch has a fantastic archive of SWATCHES:

http://www.squiggly.com/us/en/swatch/calypso-diver-gm701.htm

The sad history of my Calypso Diver is that it got, well, crushed in an unfortunate moving mishap on my way to the University of Oregon and was never quite the same...

While this is, of course, not the Calypso Diver - I have to say that this Cruise Steel has made me smile several times every day.  The counter-play of the black dial with the light blue sub-dials and inner bezel - combined with the strap take a large, solid watch and made it fun.  And most of all, I do not fear for this watch's physical health should it take an unfortunate knock.  Thank you TechnoMarine for putting a smile on my face!

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