The Piccadilly

From XEMEX

Courtesy of XEMEX

As we are rebelling again in all things XEMEX, allow me to reintroduce one of my favorite models - the Piccadilly.  This is the Piccadilly with small date.

Just Like the Prodigal Son they've Returned - XEMEX!

With the troubles surrounding JEANRICHARD, Maurice Lacroix and certainly countless others we have yet to hear about, I'd like to focus today on a brand that had been up, then down, and now looks as if it might be poised for ascendancy again -

                             XEMEX 

Courtesy of XEMEX

Ruedi Külling brought XEMEX into life back in 1996.  And in many ways he is the perfect example of what the watch industry SHOULD be embracing much more than they currently are - an outsider with a fresh perspective.  Mr. Külling had already had a very successful career in advertising, and more pertinently design.  But the siren call of watches proved too strong so he left his former profession, and XEMEX was born.