With the troubles surrounding
JEANRICHARD,
Maurice Lacroix and certainly countless others we have yet to hear about, I'd like to focus today on a brand that had been up, then down, and now looks as if it might be poised for ascendancy again -
XEMEX
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| Courtesy of XEMEX |
Ruedi Külling brought XEMEX into life back in 1996. And in many ways he is the perfect example of what the watch industry SHOULD be embracing much more than they currently are - an outsider with a fresh perspective. Mr. Külling had already had a very successful career in advertising, and more pertinently design. But the siren call of watches proved too strong so he left his former profession, and XEMEX was born.
