Showing posts with label SUB. Show all posts
Showing posts with label SUB. Show all posts

Tuesday, November 19, 2024

When You Go To The Well One Too Many Times

Now in fairness, I will be the first to admit that I am biased. I did work indirectly for DOXA (Via Synchron) for three years. I was an active participant in two (one very notable) efforts to diversify the DOXA collection in North America beyond the SUB. In fairness, the DECO was pretty popular. A flieger was mooted, but removed from the site after only a week. The less said about the ill-fated Ultra Speed the better, that was a vanity project that simply did not pan out. I would be fair to say that, at least 15 years ago, the DOXA buying public had spoken, and they only wanted the SUB.

Courtesy of DOXA

Now back then, there were some sorta' clumsy efforts at branching into dive watches styled and sized for women. One squib was the Coralline. If memory serves it utilized NOS cases and was more of a miss than a hit. But it is also important, gentle reader, to bear in mind that those of us trying to sell DOXAs direct (Synchron) between 2000 - 2018 did so without the benefit of the largesse of the owners providing marketing monies or assistance. The partnerships with Project AWARE (via PADI), the Cousteaus via Ocean Futures Society in Santa Barbara -

When I bumped into Mr. Cousteau in downtown Santa Barbara

We did that on our own.

We had this absolutely crazy idea that relationships with our partners did not necessarily have to be transactional.

But it seems I've veered off topic. Let's right the ship! Today's topic is the DOXA SUB 200T Diamonds. I mean, c'mon! People love the DOXA SUB, and everyone loves diamonds...
Courtesy of DOXA

Now in fairness to the brain trust in Biel/Bienne - they have managed to expand their retail network beyond Watches of Switzerland. Although I will say it was a bit odd to see the DOXA booth at the Wind-Up NYC show not being manned by actual DOXA (or even DOXA adjacent) employees, but rather, they farmed it out to a third party - Analog Shift...

But again, back to the matter at hand -

Courtesy of DOXA

Now as far as jewel set watches go, if this is in your wheelhouse, then by all means on you go!

But this is where the DOXA strategy, in truth, leaves me somewhat baffled. In the (I believe) 5 years since the owning family took back the rights to the SUB, that is ALL that they have put forward. And in fairness, if that is the strategy, and the strategy is working - then more power to them. But with that said, it is sort of tragically ironic that if this is the "new" strategy? It was always the strategy of Synchron. 

Courtesy of DOXA

The SUB 200T Diamonds is available in 7 different colors. It is priced at $9,400 USD.


Here are the pertinents -

MOVEMENT

Swiss mechanical automatic, self-winding
Power reserve 38 hours
Frequency 28,800 vph (4.0 Hz)
Decorated by DOXA

CASE

Stainless steel case
Diameter 39.00 mm x 41.50 mm
Height 10.70 mm
Screw-down crown
Water resistance 20 ATM / 200 meters / 656 feet
Stainless steel, screw down case back

INDICATIONS

Hours, minutes, seconds
Date

FEATURES

Sapphire crystal
Unidirectional rotating bezel

DIAMONDS SETTING BEZEL

107 white diamonds – round / VS 1.30mm-1.50mm / F color
13 black diamonds – round / VS 1.30mm-1.50mm / F color

BRACELET / STRAP

Stainless steel bracelet "Beads of Rice", folding clasp with ratcheting wetsuit extension
Lug width 18.00 mm

DIAL

Mother of pearl dial

Tuesday, January 3, 2017

The Ninth Watch Anniversary You Need To Know in 2017

Bless Hodinkee!  I can only assume DOXA is neither esoteric enough, or...

At any rate, perhaps an even more important birthday than the Sea-Dweller or F.P. Journe's first watch ever might be the 50th anniversary of the DOXA SUB.  So in case you hadn't seen it, or were laboring under the illusion that there were only eight significant watch anniversaries this year, allow me to acquaint you with the 50th anniversary model of the DOXA SUB 300 Professional -

Courtesy of DOXA
It's a beauty!







Sunday, July 17, 2011

DOXA SUB 4000T Sapphire

Courtesy of DOXA
In celebration of the 10 year anniversary of the reintroduction of the DOXA SUB,
DOXA is releasing something very special - the 4000T - but with a Sapphire
bezel!

Here are the specs from DOXA -

Diameter 47.00mm including crown protection
Diameter excluding the crown protection is 44.00mm

Lug width 22.00mm
Lug to lug 48.00mm
Height 16.00mm
Bezel diameter 40.80mm
Crown diameter 6.50mm
Diameter 47.00mm including crown protection
Movement: ETA 2897 Top grade




Courtesy of DOXA


This is a very limited edition - so you've been warned!


www.doxawatches.com

Wednesday, September 1, 2010

DOXA SUB 1200T...NUMA



Rick and the folks at DOXA have been working feverishly with some of their counterparts over at NUMA. For those of you not dialed-in to all things DOXA, NUMA is the National Underwater and Marine Agency - founded by none other than Clive Cussler - the creator of the Dirk Pitt adventure series.

Having spent three years handling public relations for DOXA Watches I cannot tell you the number of times someone would grab me and and say - "You have to make a NUMA SUB", or "You have to make a turquoise SUB!" Well, in fact DOXA will now have both! Keep in mind, this is a working mock-up and the final version might be a bit different, but so far it looks pretty good!

Check out the Official DOXA Forum for more info. on this limited edition:  http://forums.watchuseek.com/f34/

Thursday, July 29, 2010

A bit of credit where credit is due

 If you're reading this, then you are a watch fan of some sort.  Maybe not a high end collector, maybe not even a collector at all.  Maybe it is just that one watch that speaks to you.  You are not so interested in watches in and of themselves, but one watch has caught your imagination and will not let you sleep at night.  I know you.  While working for DOXA Watches I met you several times - on a nearly daily basis.  You were obsessed with Dirk Pitt's watch.  You had seen the watch on the guy from Diners, Drive ins and Dives.  You visited watch stores, googled like there was no tomorrow.  And finally in the wee hours of the morning you stumbled across www.doxawatches.com - and suddenly your problems seemed somehow smaller.  Food tasted better, and you felt more handsome - be honest - you did!

These days we take checking out and buying watches on the internet for granted.  Tissot, Rado and even Longines can now be purchased from the comfort of your living room - in your pajamas!
So the next time you are shopping for a new watch online, say a quick thank you to Rick Marei, and the Jenny family.  More than anyone else, they brought the idea of buying a Swiss watch direct from the factory.  To say the least, it was a risk,  and I think you would have to agree that they not only saw the future, they helped to shape it.

A very happy 10th anniversary to DOXA ONLINE!



       

Thursday, July 8, 2010

What watch would Jacques Cousteau wear?

What watch would Jacques Cousteau have worn?





There are a lot of dive watches out there that probably spring to mind. But in this particular instance I can say with all certainty that not only would JYC have worn this watch - in fact he did!




I remember the excitement in the DOXA office when my boss Rick Marei told us the news. Bruno Cappello kindly let us have his watch for DOXA's private collection. Bruno was a member of the Calypso's crew back in the 80s and worked with JLC and Mr. Falco. And now with Rick's help, I can share the story behind it. The story to follow is Mr. Cappello's with minor edits from me.








My time with the Cousteau team and life on the Calypso

My friend Michel told me that he was going to try out as a Cousteau team diver.
I told him if you can do it, so can I. Dan Phan and I were later welcomed as the newest divers on the team.

My first mission for the Cousteau team was aboard the Calypso and we went to film the USS Monitor. I recall meeting Harold Edgerton – or "Papa Flash" as Jacques Cousteau called him.

Albert Falco, Jacques Cousteau and I were going over some pre-dive items, just the three of us.

Falco asked if I had a reliable dive watch. I was a caught a bit off-guard, not sure what to say. Then Mr. Falco uttered a phrase I have always remembered:

“A decent man must have a decent watch.”

And then it happened - Jacques Cousteau handed me his very own DOXA Sharkhunter – he gave his watch to ME! And from that moment on I truly felt as though I were a part of the Cousteau team!

It turned out to be a night dive by the time we got there. We all grouped at the surface and held on to each others tanks. It was like a human grape vine going down to the Monitor. I saw the biggest shark that I've ever seen that day.
I was relieved to know that I was not the only one who saw the shark, Marc and Raymond saw it as well. Maybe the Sharkhunter was an omen. This proved to be a very memorable dive as we continued to investigate the USS Monitor, and the rest, as they say – is history!

My duties aboard The Calypso were varied and numerous. Perhaps my favorite chore was loading the film into the cameras as the film cabin was the only place on The Calypso that was air-conditioned! In addition to this I filled the divers’ tanks before the dives. During the dives I held the lights for the cameramen - usually either Bernard or Raymond. I helped Bob as often as possible with the helicopter maintenance. I was usually in the water to help place "Denise" (the SP350) into and out of the water, as well as to follow it around during its dive as best I could using the transponder. I never got to dive with the SP350. This was one of my greatest regrets while working for the Cousteau team.

I seemed to find myself more often than not on watch duty. This was when I really got to know the Commandant, Monsieur Cousteau. For some reason I was on watch with him more than I was with any of the other confirmed navigators! I was always afraid to disturb his sleep, but I often did need to go and get him. I know it sounds dumb now, but this was Jacques Cousteau after all, and I was anxious to prove myself!

Of course he usually took his time and arrived a few moments later than I did when we were on watch, and as a result these were some of the longest "short" moments of my life! I never really knew if JYC simply trusted me alone with the ship as Navigator, or if I simply was not knocking loud enough to wake him! Looking back, I suspect that this was his way of saying, "Look stupid, if you're going to wake me up, then just do it and make more noise next time!" The time we spent together while on watch were filled with what you might expect - Atlantis, mixed gas diving physiology, satellite navigation and perhaps what fascinated me the most of all, the Tibetan book of the dead and the life of the spirit. I was always eager to share thoughts on this, and it was fascinating to hear his idea of the meaning of life.

Jacques Cousteau was, in my opinion, a perfectionist. He was also very demanding to work for, but never asked for, or expected anything more than he was ready to give himself. The gift of his personal watch truly underscored this spirit of commitment and camaraderie to me, and likewise in other ways to everyone else he and the Calypso touched.

Despite the demands, (or maybe because of them) working for him was always a pleasure. One day in Canada we were passing some whales and everyone was on the deck looking for vents. We drew closer to the whales and he said, "Watch... the mother will show her calf how to jump out of the water soon." I thought to myself, ‘You may know a lot about the water but that kind of prediction is impossible!’ Sure enough, about two minutes later, out of the water came the big whale followed by the small whale. I never again questioned what he said.

As told by Bruno Capello