You Did It To Yourself - Or What Happens When You Humor A Bully

It would seem that the great and good of Watch Town rode a roller coaster of emotions today. The joy of hearing about the Supreme Court's ruling that the current US tariffs were illegal, only to be be tempered by the tirade thrown shortly thereafter. I suspect that you and the other Big Dogs barely had a moment to savor your victory champagne before an angry retort was issued by the US President. It was somewhat reminiscent of that other great commentator on the watch business - Denzel Washington as Alonzo Harris in Training Day:

"King Kong ain't got shit on me!"

Essentially?

You get a tariff, and you get a tariff, and YOU GET A TARIFF...

I mean, what's this world coming to when you invite a guy to your private luxury suite at sporting events, give him gifts that probably have yet to go through the office of protocol, smile and shrug because it's Papi Chulo Time! You do all that, and you still get the fuzzy end of the lollipop?!? 

With respect, when you appease a bully, you tend to get more of the same. Like the scorpion that stings the back of the frog carrying it across the water, dooming both to die, the bully can't help it - it's his nature.

Hayek to Trump - "I've got your tariff right here!"

WHAT IF...TARIFFS? From Swatch -

Courtesy of Swatch

Tragically (and I mean that sincerely), this is only available in Switzerland.

Here's the skinny straight from Swatch -

WHAT IF...TARIFFS?

The inspiration behind the WHAT IF…TARIFFS? model lies in the current events unfolding in today’s world. The unique details on its dial and battery cover hint at the US tariffs imposed on Switzerland. 

Courtesy of Swatch

WHAT IF...TARIFFS? features a square Bioceramic case and edge-to-edge biosourced glass that allows a side view of the watch’s dial. The blue square dial, complemented by an integrated biosourced strap, is adorned with glow-in-the-dark hands. The inversion of Arabic numerals 3 and 9 on the dial subtly references the number 39. Paired with the percentage symbol found on the battery cover, this inversion hints at the US tariffs imposed on Switzerland and the deeper narrative woven into the watch’s design.