Showing posts with label Gino Bartali. Show all posts
Showing posts with label Gino Bartali. Show all posts

Wednesday, May 14, 2025

For You Cycling Fans Out There From Breitling





Breitling continues to have a press distribution system that continues to baffle me. Try though I might, I have yet to get added to it over the past 15 years. Now in fairness, I have been guilty (as has a lot of members of the Fourth and Fifth Estates) of not fawning over the "Squad" concept, and questioning the sanity of what appeared to be a lease program that did not guarantee that you would end up with the watch you really wanted. But let's focus on more positive things...

But with all that in the rearview mirror, I did some digging on my own when I remembered that it was Giro time again, and that Breitling had released two interesting variations of their Top Time series to honor to Italian cycling legends - Gino Bartali and Fausto Coppi.
And whether they intended to or not, the two represent sharp contrasts. 

Coppi was dashing, glamorous, rode for Bianchi in its "Celeste" livery (note to the Breitling PR team - CELESTE, not turquoise!), left his wife for la dama in bianco di Fausto Coppi, ran afoul of the Pope himself, and died of malaria after an ill-fated visit to Burkina Faso to race locals and then go hunting. I supose the irony being that one of the mighty hunters were felled by a small flying insect.

Where Coppi was a matinee idol straight from central casting, Gino Bartali was quite the other thing. As it is a pretty involved recounting, I will let the Wikipedia entry tell the tale -

Rescues and Resistance role during World War II

[edit]
Bartali used bicycle training as a cover for secret efforts to rescue Jews.

Bartali earned respect for his work in helping Jews who were being persecuted by the Nazis during the time of the Italian Social Republic. He appears as a character in the 1978 novel, The Assisi Underground: The Priest who Rescued Jews, and in the 1985 American television film adaptation, both based on the real-life account by Father Rufino Niccacci.

It emerged in December 2010 that Bartali had hidden a Jewish family in his cellar and, according to one of the survivors, saved their lives in doing so.[17]

Bartali used his fame to carry messages and documents to the Italian Resistance.[18][19] Bartali cycled from Florence through Tuscany, Umbria, and Marche, many times traveling as far afield as Assisi, all the while wearing the racing jersey emblazoned with his name. Neither the Fascist police nor the German troops risked discontent by arresting him.

Giorgio Nissim, a Jewish accountant from Pisa,[18] was a member of DELASEM,[20] founded by the Union of the Israelitic Communities to help Jewish Italians escape persecution. The network in Tuscany was discovered in autumn 1943 and all Jewish members except Nissim sent to concentration camps. With the help of the Archbishops of Genoa Pietro Boetto and Florence Elia Dalla Costa, the Franciscan Friars of Assisi and others, Nissim reorganized DELASEM in Tuscany and helped 800 survive.

Nissim died in 2000. His sons found from his diaries that Bartali had used his fame to help. Nissim and the Oblati Friars of Lucca forged documents and needed photographs of those they were helping. Bartali used to leave Florence in the morning, pretending to train, ride to Assisi where many Jews were hiding in the Franciscan convents, collect their photographs and ride back to Nissim.[5][21][22] At Assisi Bartali was in direct contact with Rufino Niccacci.[23] Bartali also used his position to learn about raids on safehouses.

Bartali was eventually taken to Villa Triste in Florence. The SD and the Italian RSS official Mario Carità questioned Bartali, threatening his life.[22] In spite of any threats, Bartali did not reveal what he had done. Even after the war he never boasted his merits; he used to say: "Some medals are made to hang on the soul, not the jacket."[24]

Bartali continued working with the Assisi Network. In 1943, he led Jewish refugees towards the Swiss Alps himself. He cycled, pulling a wagon with a secret compartment, telling patrols it was just part of his training. Bartali told his son Andrea only that "One does these things and then that's that".[22]

In June 2012, a book about Bartali's wartime activities, Road To Valor by Aili and Andres McConnon, was published.[25]

In 2013, Yad Vashem awarded Gino Bartali the honour Righteous Among the Nations.[26] He is a central figure in the 2014 documentary My Italian Secret: The Forgotten Heroes.[5] In 2007, the script for a movie based on Bartali during World War II, called Lion Man of Tuscany was on the Black List, a survey of the "most liked" un-produced scripts in Hollywood.[27]

In 2017, research by Michele Sarfatti questioned Bartali's efforts to save Jewish lives, referring to the very limited sources and contradicting that Bartali would have described this in his diaries.[28] In 2021, Marco and Stefano Pivato corroborated this stance by Sarfatti, calling the whole story 'invented' ('una storia inventata').[29][30] In 2021, an interview with Sergio Della Pergola, an Israeli-Italian academic who was involved in Yad Vashem’s investigation of Bartali’s role during the war, was published in the Corriere della Sera. Outlining some of the evidence regarding Bartali’s efforts during the war, he disagreed with the argument put forth by Sarfatti and Marco and Stefano Pivato. He was quoted as saying: “To question whether Gino Bartali risked his life to save Jews is like denying that the Earth is round.”[31]

At any rate, two legends of cycling, two tributes from Breitling -

                            For Fausto Coppi

Courtesy of Breitling



For Gino Bartali






Wednesday, December 26, 2012

PR Memories - Bob Roll Revisited

I still really treasure my DOXA days!    This was back when the dinosaurs walked the earth, and Facebook was just getting rolling.  We were smaller, and had to try harder, and did not have LVMH style advertising budgets.

It was a great job!

I had the opportunity to meet the folks at PADI, get the Project AWARE watch made, and later helped negotiate the partnership with DOXA and Jean-Michel Cousteau's Ocean Futures Society here in Santa Barbara.  Pretty fun stuff!  But perhaps my favorite was one that while not producing the "INK" we were hoping for, did give me a chance to meet one of my cycling heroes.  So as Boxing Day is a day for leftovers, I'd like to re-heat this one today -

Giving Stuff Away


Perhaps one of the best parts of working in Public Relations is that every now and then you get called upon to give stuff away.  In my first year with DOXA I got to meet one of my cycling idols - Bob Roll and present him with a DOXA SUB 1000T Divingstar - yellow of course! For those of you not up on cycling, that is Bob on the right ; )

While many people know about Bobke from his cycling commentary covering the Tour de France, Tour of California and other notable races - I urge all of you to check out his two cycling collections - Bobke and Bobke II.  There is particularly great story on his Tag Heuer.  For Bob, this was the definitive answer to the question - when is a watch more than just a watch?

In his own eloquent words Bobke answers that question -

The Watch
When I signed my first pro contract, I got two things: a passport and a wristwatch. I vowed to race until all the pages of my passport were filled with stamps (like Sidney Poitier's Virgil Tibbs in In the Heat of the Night) or it had expired. In a lame attempt to expedite border crossings, most European countries no longer stamp your passport, and since mine doesn't expire for a couple of years, my original vow will give me an even decade as a pro. The wristwatch came from one of the team's co-sponsors. Not just any watch, but a TAG-Heuer titanium-and-gold piece of exquisite Swiss art.

That wristwatch exploded off Tour de France prologue time trial ramps from Paris to Berlin. That watch saw my arms and legs turn blue and counted 12 beats of my heart for one sweep of the minute hand during blizzard Giro stages in the Dolomite mountains.

That watch's crystal face glistened with citric acid from the peels of blood oranges in desolate hilltop Sicilian towns, and mirrored the vision of my jagged teeth turned crimson from the juice of the orange. That watch shook hands with Eddy Merckx and Gino Bartali, and feasted from the floors of Rio Grande pueblo homes. It was splashed with holy water in Lourdes and measured out 1:57:00 by the second in absolute terror on a flight from Chicago to Denver, during a wicked thunder-and-lightning shower while Richard M. Nixon sipped Shirley Temples in the first-class section.

In cycling, sponsors come and go and the jerseys change colors and names. Over the years, that watch passed from normal team swag into a rare living heirloom of suffering and deliverance. So this winter, when I lost my watch, I felt a sadness that made my bones ache, a sadness that hurt to the core.

"The Watch" - reprinted by kind permission of the author - Bob Roll, and Velopress.
"The Watch" first appeared in BOBKE II, copyright 2003 Bob Roll

There is, of course, more to the story! To read it in its entirety, and his other cylcing exploits you can get a copy of Bob's book at:

http://www.velopress.com/cycling_history.php?id=21


Bob Roll's two cycling collections - BOBKE and BOBKE II are both published by Velopress