Showing posts with label David Beckham. Show all posts
Showing posts with label David Beckham. Show all posts

Saturday, January 18, 2025

Pecan Pie With Lime Sherbet à la Mode...

Courtesy of Tudor

Now before I go any further, I am the proud owner of a Tudor X Rowing Blazers Black Bay -


But I am not, at least I don't believe, a fan-boy. To that end, when I first clapped eyes on the latest release from Tudor posted by the big dogs the past few days... I winced. While I wouldn't say it looked so bad that it hurt my feelings, I would say that it immediately reminded me of an epic night at a restaurant in Gloucester, Massachusetts back in the late 50s/early 60s.

My father did not have what could be thought of as a celebrated academic career at the Cornell Hotel School. He had twice been asked to partake of what could kindly be called a sabbatical to reflect on his commitment (or lack thereof) to not only the pursuit of a career in hospitality management, but post secondary studies in general. It was during this first timeout he was hiding out from his parents in Texas thanks to a kindly cousin who found him a job as a bell-boy/front desk receptionist at the Shamrock Hotel in Louisville, Kentucky. Suffice it to say, the strength of family bonds was tested when word found its way back to the ranch in Brady that the old man had tanked his class in plumbing. This seemingly insignificant academic blip would prove crucial during the diarrhea outbreak that swept the Henderson household during the Christmas holiday of 1975. Yes, gentle reader, after the single toilet failed in a house with 5 youngsters and 4 adults (our cousins from Rockport were visiting Ohio, we resorted to cleaning buckets, and the menfolk skulking about the shrubbery in the neighbor's yard. 

Shamelessly borrowed from the worldwide infoweb

Pepto Bismol would be running short in that region of Northern Ohio for over a fortnight following the outbreak of what came to be known as "white lightning & chocolate thunder" (all apologies to Planet Lovetron's favorite son Daryl Dawkins, his signature dunks would come a few years later). And when the plumber's bill was presented for emergency services provided over the holiday period, both of my older sisters were encouraged to consider attending the local vocational school, as plumbing appeared to be a career with a very lucrative future.

But back to Gloucester...

My father had a good friend from Cornell (who would later become my uncle, but that is a story for another time), and this friend's mother owned a restaurant on the waterfront that was very popular with out of town tourists. My father's Texas accent was thicker than a shag carpet after a frat party, so as you can imagine he was already a minor source of comic relief among both the staff and guests. My father spent one or two summers working at his friend's mother's restaurant. And together, they spent their summer working hours contriving ways to trick the rubes (read innocent restaurant patrons) into ordering some truly diabolical items that weren't on the menu. One particular weekend stood out as the freezer had conked out, and there was a mad push to sell as much of the frozen stock as possible. Free ice cream with everything! But the final Saturday night left them with a heavy surplus of one item in particular. As they prepped for service they agreed on a dessert that would not only clear out the freezer, but help reshape the culinary habits of coastal New England...

Pecan pie with lime sherbet à la mode.

Spoiler alert - they sold out! In fact, a travel writer for a midwestern news outlet wrote about it after being duped into ordering it. This led to a strange surge in requests from out of town diners hailing from Michigan (he was based in Grosse Point). God knows what could have happened if this had taken place during the Food Network's heyday, or with social media today, but that little Gloucester restaurant would never again feature their erstwhile signature item. But in my and my cousin's households, the legend lives on as a testament to what people will buy if you can just convince them that it's authentic.

Now back to the matter at hand - 

Courtesy of Tudor

The marketing folks in Le Locle assure us that this is a "BOLD AND VIBRANT CHOICE". I can certainly agree with that assessment. The same thing was once said about pecan pie and lime sherbet à la mode ; )

The asking price for this "Flamingo Blue" Black Bay Chronograph is $5,875. As a side note, I would encourage the brain trust at Tudor to visit Florida, a zoo, or even consult the internet... flamingos are, by and large, pink. Per the AI feature embedded in Google:

Flamingos are pink because of the carotenoid pigments in the food they eat, such as algae and shrimp. The color of a flamingo's feathers can range from pale pink to crimson, depending on the species.

So if you too are born to dare, and unlike John Waters prefer your flamingos blue, here are some basics -

The case is of stainless steel, and measures 41 mm in diameter with a lug width of 22 mm.

The movement is the Manufacture Calibre MT5813, offering time, date, and chronograph functions.

The dial is a "daring" Flamingo Blue.






Tuesday, May 30, 2017

A Bold Marketing Move, or a Search for a Short-term Solution?

 It would seem that David Beckham has changed jerseys again, moving on from Breitling and now flying the banner for Tudor. 
Courtesy of Tudor

Now in and of itself, big whoop!  Brands have ambassadors, they pay them princely sums to wear and be photographed wearing their watches, and the world continues to go 'round.


Courtesy of Tudor
But this is, in fact, something a bit different.  Apart from their "bromance" with Hodinkee, Tudor has not exactly been out pressing the flesh and pouring coffee in an effort to gain big-name celebrity partners.  And in all honesty, they didn't need to.  There were plenty of bushy-bearded, ironic beer brand drinking, heritage fashion wearing guys (and gals) to buy their watches and spread the message from Williamsburg to the Mission District.  But your typical hipster can only buy so many watches beyond the $2,500 price point.  They need to save some cash for Pabst Blue Ribbon and American Spirit smokes ; )

And in fairness, Tudor actually was quite wise to partner as they did when they reentered North America a few years back.  But life moves forward, and the last two editions of BaselWorld have not had the same urgency or excitement as years previous.  

Having said all of those things, the one thing that Tudor did not do in the past (at least, let's say the past 10 years) was invest money in celebrity ambassador partnerships, to the best of my knowledge, not since they backed a young golf prodigy named Tiger Woods.  IMPORTANT - I may, in fact, be wrong about this and will not feel the least bit hurt if someone out there is familiar with a celebrity partner that Tudor has had more recently.  

What I'm getting at here is that when you've gone so long a certain way, and then suddenly decide to shift gears?  Generally speaking it's not something you do because you feel that everything is okay.  The old adage - if it ain't broke, don't fix it - has pretty much governed much of what Tudor and their parent brand Rolex have always done.  So the fact that Tudor has David Beckham now as a paid "friend" of the brand is not such big news.  The fact that they have ANY paid "chums" is.

Oh, and they've also signed on with the New Zealand All Blacks -


Courtesy of Tudor

So we shall wait, and we shall see.  Hopefully this will be the extent of it and we won't be receiving press releases about partnering with baseball, football, American Idol, X-Games and Mixed Martial Arts fighters.

Things, by their very nature, can and must change.  And whether or not this new strategy is the right way forward for Tudor?  Only time will tell.  Let's hope it is strategic, and not a wholesale shift in marketing philosophy.