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| Courtesy of Sartory Billard |
Our American Experiment has certainly not been a straight line. But leave it to three guys from three different countries to offer something tasteful, elegant, and wonderful that absolutely trumps anything else I've seen to commemorate the US's 250th birthday.
You will, of course, be immediately drawn to the dial - and why wouldn't you?
To celebrate the 250th anniversary of American independence, Armand Billard brought together Ron Elkins in the United States, Chris Alexander / The Dial Artist in Scotland, and his own workshop in France to create this limited edition watch inspired by two enduring American symbols: the Stars and Stripes and the Statue of Liberty.
Ron CNC-engraved American copper with a flowing Stars and Stripes pattern.
Chris then hand-patinated each cabochon, drawing inspiration from the Statue of Liberty's iconic blue-green copper while preserving every detail of the engraving.
Chris then hand-patinated each cabochon, drawing inspiration from the Statue of Liberty's iconic blue-green copper while preserving every detail of the engraving.
Finally, each watch is assembled by Armand in France, bringing together three craftsmen whose countries have been linked since the birth of the United States.
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| Courtesy of Sartory Billard |
Like every SB10, the cabochon is fully exposed and designed to be touched. Over time, repeated touch and everyday wear gradually wear the protective lacquer, allowing the American copper beneath to continue its natural evolution.
Every watch will age differently, making each one a unique reflection of the person wearing it.
The anniversary lasts a day. The watch keeps telling its story for years.
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| Courtesy of Sartory Billard |
Here are the pertinents -
Reference:
SB101250A
Case:
Case:
Stainless steel, 39.5 mm, alternating polished and brushed surfaces
Thickness:
Thickness:
11,5 mm
Lug to lug:
Lug to lug:
44 mm
Cabochon:
Cabochon:
CNC-engraved American copper, individually patinated and sealed with a clear lacquer
Movement:
Movement:
Swiss-made La Joux-Perret G101A automatic movement, 55-hour power reserve coupled with a patented jumping hour movement
Water Resistance:
Water Resistance:
80 meters
Bracelet:
Supplied with three Sartory-Billard rubber straps in navy blue, red and white. Logo pin buckle.
Price:
5200€ excl VAT
Available to order exclusively from July 4th to July 11th, 2026.
First deliveries: End of 2026
Bracelet:
Supplied with three Sartory-Billard rubber straps in navy blue, red and white. Logo pin buckle.
Price:
5200€ excl VAT
Available to order exclusively from July 4th to July 11th, 2026.
First deliveries: End of 2026





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