This was a move that was foretold by Miss Tweed -
In truth, it is pretty hard to say how this will all play out for the brain trust in Grenchen. Breitling, in and of itself is doing well if the reports are to be believed. But trying to resuscitate two essentially defunct brands is a very different thing than reinvigorating an existing one.
As the quartz crisis, the downturn of '08, and countless other shifts have taught us, brands go dark for a reason. Some come back, others? Not so much.
We shall wait, and we shall see.
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