My Eyes Have Been Opened

One of the great things about doing Tempus Fugit was I got to travel the world, see a bunch of cool watches, hob-nob with big time brand managers.

One of he great things about stepping away for nearly a year? Is finally coming back to appreciate watches and the people that make them.

My eyes have been opened. This past weekend, while doing brand duty, I got to walk around the other tables at the Wind-Up show and I got to see something first hand that really captured my imagination -

There are plenty of watches out there. There are very few brands that strike their own path. And that is why I am so taken with March-Lab's AM2 Slim Automatic -

Courtesy of March-Lab

A truly original design is something that is pretty much gone from watchmaking. But the AM2 is original, is fun, and honestly could be worn every day in nearly every situation. I am smitten.

As I said, my eyes have been opened. I want this watch, and so should you. And best of all? This lovely horological bijoux is assembled in one of my all-time favorite places on earth, Besançon!

Here are the pertinents -

• 36 mm square 316 L steel case
• Thickness 11.32mm
• 100% Swiss La Joux-Perret Automatic Movement
• Assembled in France in Besançon
• Around 68 hours of power reserve (ideal for the weekend!)
• Sunray or brushed dial
• Hours, minutes, seconds, date
• Personalized date stamp MARCH
• Strap width 20 mm
• Bevelled sapphire crystal with anti-reflective treatment
• Green skeleton screwed back
• Water resistant to 10 ATM / 100M
• 2 years warranty

Very reasonably priced at $1,491.00 USD on leather.

Check it out here -

https://march-lab.com/