This is a piece of fictional parody.
Now ordinarily I could really not care any less about a new brand ambassador collaboration, but this one is a bit special! I take heart that Zenith has finally stepped away from its typical diet of white (let's be honest) NFL quarterbacks. And frankly, a lot of it was about timing that they had no control over - sort of ironic when you consider that they made their bones with the El Primero chronograph ; )
And that's why I am so excited about this new partnership. Here's the info, straight from the PR firm handling this announcement -
Star quarterback of the Shenzhen Rusty Hairsprings, Leika'h Rollee-Fleks currently leads the league in completions, yards rushing and digital image capture. The Rusty Hairsprings compete in the rapidly growing Hyper Organic Allstar XI, an underground football league in the Shenzhen (China) area. Rollee-Fleks was a first round draft pick back in 2016 following his senior season at Brooks Institute where he led the Fighting Shutter-Bugs to their first NCAA Division 7 National Championship.
An orphan, Leika'h was adopted by the German Anthropologist, Gunther Rollee-Fleks who met the young man while doing field research on the island of Lanai. From a very unlikely beginning, he took up football as a senior in high school. Clearly he was a natural, leading his team to the state championship game, where he caught the eye of the Brooks Institute coaching staff. Although he had never taken a photo before, his photographic skills seemed to come as naturally has his football talents. Record breaking games against The Art Institute, the Rhode Island School of Design and the top ranked Savannah College of Art and Design cemented his legend.
Here's hoping that this new signing to the Zenith roster will finally provide the brand with a professional football player that will finally help them reach their star!
Happy April 1!
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