Wednesday, March 23, 2022

Why You Should LOVE The BR 05

Black Steel & Gold -
Courtesy of Bell & Ross
Bell & Ross came out with the BR 05 some time ago, and there have been several iterations. With that said, the one that truly stands out for me is the Black Steel & Gold model.

Courtesy of Bell & Ross
Way back at the turn of the century, Hublot was sorta' cool, somewhat under the radar, and not so (insert word that describes your feelings here). I sold Hublots at Tourneau and I have to say that I really dug them. And at that time, I sold something like 5 of them in the month of January - which was a lot back then for our little pocket of a store.

What was cool was that it was gold, possibly steel and gold, and an integral rubber strap that smelled pleasantly of vanilla. Nowadays that doesn't seem like such a big deal, every brand is trying to slap something together. But in truth from the mighty Audemars Piguet on down the line, none have really done it justice. Then Bell & Ross dropped their take on a steel/gold case with integrated rubber strap, and in doing so, they dropped the mic.

Now if you absolutely must go "full metal", B&R has you covered -
Courtesy of Bell & Ross
But for me, it's gotta' be the rubber strap. As I get ready to hand over the keys to Tempus Fugit, I am struck more and more by visceral memories. I know that sounds somewhat counter intuitive to the practice of writing about inanimate objects. But the BR 05 Steel & Gold with the rubber strap takes me back 19 years ago, when I would work all day managing a Starbucks, then dash to Tourneau and slip into my suit. I didn't need the money, but I loved hanging out and talking about watches - basically getting paid to talk about my hobby. The BR 05 brings back that feeling, that love of something special and out of the ordinary.

Should you be feeling that romantic pull as well, here are the pertinents -

calibre BR-CAL.321. Automatic mechanical.

hours, minutes, seconds and date.

40 mm in width. 18 ct rose gold and satin-finished and polished steel. Screw-down crown. Sapphire case-back with a 18 ct rose gold plated 360° oscillating weight.

black sunray. Rose gold gilded applique numerals and indices filled with Super-LumiNova®. 18 k rose gold gilded skeletonised hour and minute hands filled with Super-LumiNova®.

sapphire with anti-reflective coating.

100 metres.

black rubber or bi-material 18 k rose gold and satin-finished and polished steel.

folding. Satin-finished and polished steel.

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