Doing Good - Claude Meylan

Nice to see a brand taking steps to come up with ecologically friendly alternatives!

Courtesy of Claude Meylan

Here's the news, straight from the source -

CLAUDE MEYLAN contributes to a better environment by creating a fully eco- responsible and recyclable watch display.

Always concerned by a more ecological approach Claude Meylan introduce a new 100% recyclable display - a first in the field - and entirely made in Switzerland, in Clarmont (VD), in collaboration with Eric Dakkus.

Courtesy of Claude Meylan

After months of research and development, we are able to present our new window scenes!
We wanted to be local, we wanted to be able to trace all materials to guarantee a true and full recycling of our pieces.

Therefore, beech wood will be our main material as they line the forests of the Vallée de Joux and are carefully monitored by the Swiss Forest analysts.

The trays and pedestals composed of slats shaped in beech, will thus highlight the creations of the Sculptor of Time!

These elements are assembled with an ecological glue, naturally biodegradable. Two pediments, one in aluminum and the other, removable and in PET, respectively highlight the signature and the theme of the staging.

To complete the process beautifully, the writings which feature the brand name CLAUDE MEYLAN are printed using with water-based ink. The durability of the objects is thus protected by a water-based varnish to ensure full recycling.


These materials sourced locally and entirely traceable allow us to present the first perfectly recyclable display case stage, they allow a play of superposition between PET and aluminum that will animate the display case according to the subjects and themes decided throughout the year.

With this project, CLAUDE MEYLAN confirms its commitment to responsible and sustainable development.