Tuesday, August 11, 2020

Wordy Rappinghood

What are words worth?
What are words worth? Words

Tom Tom Club - Wordy Rappinghood

So I thought it might be fun to look at two of the tag lines and catchphrases from two big brands. Now while this is not intended to be an exercise in sarcasm, some of these are just a bit odd.

Time To Reach Your Star - Zenith
I have absolutely no idea what that means. You can't really reach a star (at least the gaseous type that acts as the furnace of our solar system), because you will be incinerated - at least if science  is to be believed. In fairness there was that cult favorite Japanese cartoon series (Space Battleship Yamato) -

Shamelessly Borrowed From My Youth
But I am not even sure if they actually set-down on a star.  Now even if we discount the notion that they literally mean a "star" but rather are indirectly making reference to the brand name, it is still a bit janky.  

Now I realize that I say this again, and again, and again, but language is not always universal in translation, and "reach your star" makes just about zero linguistic sense.  Reach for your star?  Sure!  Hold on to your star?  Why not?  Reach your star?  It starts to remind me of what happened when the life clock ran out in Logan's Run and those who had timed out had to proceed to "Carousel" -
Shamelessly borrowed from the world-wide infoweb

Born to Dare - Tudor
Hand to God, I am still not sure I really understand that one either.  In visiting their site not so long ago, it seems to have morphed a bit.  Apparently, David Beckham was "Born for a purpose".  I leave you to ruminate over what that purpose is. No offense to Becks, the man could hit a free kick like nobody else. So, free kicks and tattoos aside, I feel quite confident that there's more, but Tudor's wordsmiths have left it somewhat vague. Because when you get down to it, depending on your spiritual views, weren't we all born for a purpose?

And good news sports fans, you can also "Dare to live the moment with David Beckham".  The big risk or "dare" here is the time you will spend reading about his winter jaunt with an Olympic snowboarder.

Lady Gaga apparently "dares to be vulnerable".  Fair enough.  I am more of a crying on the inside kind of guy, but I can relate.

Jay Chou, it would seem, "dares to discover".  

Beauden Barrett "dares to challenge himself".

And in truth, the irony in all of this is that Lady Gaga is putting it out there in very real ways with her Born This Way Foundation. David Beckham works with Malaria No More among others, as well as his work for UNICEF.  and I have no doubt the others have real, interesting, relatable things and accomplishments that would show even more "daring" than those that are contrived by the marketing office. 

What are words worth?
What are words worth? Words
Lyrics to Wordy Rappinghood courtesy of Tom Tom Club

1 comment:

  1. Not to be too critical but the Zenith logo is actually a star. My take is that they want you to find the Zenith that fits your own sense of style - if such exists